PERSONAL CARE PRODUCTS 2013
A how-to guide for Australian fundraising volunteers
fundraisingideas.com.au
FUNDRAISING WITH
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Things you should know: Information current as at 23 November 2012. This information does not take your financial circumstances into account. Westpac Banking Corporation ABN 33 007 457 141 is the issuer of the products in this advertisement. Terms and Conditions apply to and are available for each of the products. You can obtain a copy of these by contacting Westpac on 132 032, by visiting westpac.com.au or visiting any of our branches. You should consider the Terms and Conditions before deciding on a product. © 2012 Westpac Banking Corporation ABN 33 007 457 141 AFSL and Australian credit licence 233714. WSS0027_FD
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One of the biggest decisions a committee has to make is what to do to raise those much needed extra funds for a group project. From my experience, product drives make fundraising easy. But there are so many different products to choose from! The Fundraising Directory presents you with an A to Z guide of reliable and proven fundraising products and services in Australia. In this ebook, a companion to my 22 lessons for A+ fundraising, let’s look at the possibilities that come from just one category – personal care products. This category is a prime example for encouraging supporters not to spend more; just to change where they spend. Let this product drive look after you. Direct Digital
Fundraising with PERSONAL CARE PRODUCTS
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What’s on offer
Who would this suit?
The Fundraising Directory suggests a range of quality personal care products including:
This fundraiser could work with any demographic and any type of group needing to raise funds.
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cold packs
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first aid kits
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soaps
When to run your fundraiser?
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sunscreen
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toothbrush and toothpaste sets
These are products used everyday, everywhere by everybody.
Australians spend more than $220 million a year on toothpaste! Dentists recommend you change your toothbrush at least every three months.
Your challege – should you choose this product type for a fundraiser – is to get supporters to change their spending habits and buy from your group, rather than the supermarket or pharmacy.
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Fundraising with PERSONAL CARE PRODUCTS
If you’ve read 22 lessons for A+ fundraising, you will have in place:
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a SMART goal – a real target and purpose for fundraising
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a fundraising calendar with a mix of opportunities throughout the year – without being too enthusiastic or greedy.
These are everyday items: seasonal variations won’t be a contributing factor.
Choosing the supplier who’s right for you The Fundraising Directory takes the legwork out of finding suitable suppliers. You can send online queries to suppliers seeking more information and then decide who best meets your needs. Here are the absolute essential questions to ask:
Featured Advertiser
1800 657 489
mail@australianfundraising.com.au www.australianfundraising.com.au
CLICK HERE for more info
Fundraise for your group whilst also supporting Cancer Council, with the largest selection of SPF30+ sunscreen products. Order form or in-hand.
Q
How does the Cancer Council Sunscreen Fundraiser work? A Groups have the option of in-hand packs like how chocolates work, or we provide six page order form brochures and your sellers receive money up front. The brochures include a one page SUNSMART educational section. Q Why should potential customers use the Cancer Council Sunscreen Fundraiser? A The products are Australian Made, the program offers the largest selection of SPF30+ products in fundraising. Consumers have great trust in Cancer Council products. Cancer Council products are SPF30+ high protection sunscreen with UVA + UVB protection. Sales help fund cancer research, patient support and education.
Q
What is the most popular type of sunscreen to use? A There is something for everyone: Everyday, Kids, Sport, Repel (includes insect repellent) and much more, in a range of sizes from 50ml Ezi Clips to 1 litre pump packs. Q Can a Cancer Council Sunscreen Fundraiser only work during the summer months? A The best months are September to December however the fundraisers still work well in the later summer months of January to March. Q What advice would you offer someone new to fundraising? A Fundraising success doesn’t just happen. You need to be hands on and have a detailed plan. Australian Fundraising offers unlimited support to make your fundraisers a success.
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1. How long has the company been in business?
When talking to the company rep, consider her communication style. You want to work with someone 2. How many years of experience who listens to your needs. does the company representative have in The company rep should also ask fundraising? you questions about: 3. What is the percentage profit of sales? 4. How much can I expect to make?
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your group’s financial goal
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your fundraising timeline
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the number of potential participants and their ages
5. Is the product high-quality? • any historical information Quality products equal quality (e.g. past fundraisers, revenue returns. participation levels, successes 6. Is the drive based on orders or and failures). pre-purchase? If he doesn’t, he’s not really 7. Does the supplier provide interested in you: and you shouldn’t services that will help be interested in him either! save volunteers’ time such Fundraising tips as checklists, promotional posters, tally sheets, collection Product drives work best when envelopes, pre-sorting? they’re short and sharp: three weeks 8. Is there a prize incentive program? If so, who pays for it? 9. Are products paid for in advance or upon delivery? Will they work with you on a fair payment option? 10. What is the returns policy if you’re dissatisfied? 6
Fundraising with PERSONAL CARE PRODUCTS
is ideal.
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You’ll need to promote ahead of the fundraiser.
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You’ll need to launch the fundraiser.
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You’ll need to round up the orders.
Are nitz driving you nutz ? Then hit nits for six!
Hit Nitz 4 6 Head Lice Solutions Make $4.95 for every bottle sold We pay the postage to you An easy fundraiser with minimal effort required Help parents & children while fundraising
ive Effect em syst rol to contice head l Free head lice information & Customer Service Line
Money Back Guarantee (If used as directed)
g No combin d e ir requ !
1300 349 400
Web www.headlicehq.com.au Email info@hitnitz46.com ALWAYS READ THE LABEL. USE ONLY AS DIRECTED. IF SYMPTOMS PERSIST SEE YOUR DOCTOR / HEALTHCARE PROFESSIONAL.
CHC52649-11/12
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Hints on all this – and more – are detailed in 22 lessons for A+ fundraising.
But here are some specific marketing tips for selling these health care products:
1. Communicate your fundraising goal loud and clear:
2. Choose a quality product. 3. Distribute order forms far and wide. Email out to friends
We want to raise $5000 by 30 June to install shade sails in the playground.
and work colleagues, ask your neighbours. 4. Align your fundraising with a health promotion. For example, offer an info session and have the products you’re selling on hand, or run a poster competition. You may wish, for example, to run a toothbrush fundraiser during dental week, or time your sunscreen fundraiser to occur during a skin cancer awareness campaign.
Become a fan of the fundraising directory on facebook and win! facebook.com/fundraisingdirectory
Monthly Prize Draw:
Win a Rose Bloom from
facebook.com/fundraisingdirectory or follow the link from our website 8
Fundraising with PERSONAL CARE PRODUCTS
When the fundraising’s over Orders have been dispatched, the money’s banked, and it’s all over, right? Not quite. But then, you know that: you’ve read 22 lessons for A+ fundraising! Here are some of the jobs that the fundraising committee still needs to do:
1.
Share the outcome with your community.
Too often, a fundraiser just fades away. People want to know what happened! Communicate the result with all who took part – committee members, volunteers, and supporters – using your newsletter and/or website.
2.
Provide your fundraising supplier with feedback.
Then head to the supplier’s listing on the Fundraising Directory website to leave a review of this supplier to share with other fundraising volunteers.
3.
Congratulate your volunteers on a job well done.
They’ll be more receptive to helping again.
4.
Complete the Report Card in your Fundraiser’s Handover Manual. Immediately after the fundraiser, complete a Fundraising Report Card in order to assess the event. The Fundraising Report Card can be downloaded from fundraisingdirectory.com.au and can easily be passed on to the next organiser for future events. The templates are simple to use and to fill out so that you can continuously improve your fundraisers every year.
Subscribe to our FREE monthly Fundraising eNewsletter to receive a bonus Fundraising Report Card Template. Click here to subscribe.
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Index to Fundraising eBooks FREE eBooks available from fundraisingideas.com.au fu n d ra is in g
1. The Essentials of Fundraising - 22 Lessons for A+ Fundraising 2. Fundraising with ARTWORK, STATIONERY & LABELS 3. Fundraising with Athons & Raffles 5. Fundraising with Bulbs, Herbs & seeds
RAISING
22 LESSONS FOR A+ FUND
.a u
6. Fundraising with Chocolates & Lollies
id e a s.c o m
4. Fundraising with Books
The Essenti als of Fundrais ing 2013
7. Fundraising with Clothing & Jewellery 8. Fundraising with Custom Labelled Beverages 9. Fundraising with ECO-FRIENDLY PRODUCTS 10. Fundraising with Entertainment 12. Fundraising with Glowsticks & Flashing Novelties 13. Fundraising with Homewares
NG
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14. Fundraising with Miscellaneous Ideas
FUNDRAISI
ARTWO WITH STATIONERK, R & LABELSY 2013
15. Fundraising with MOTHERS & FATHERS DAY STALLS A how-to gu Australian ide for fundraising voluntee
rs
u
16. Fundraising with Novelties & Showbags
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11. Fundraising with Food & Fruit
17. Fundraising with Personal Care Products 18. Fundraising with Photography 19. Fundraising with Promo Products/Wristbands/Badges 20. Fundraising with Shopping Tours 22. Fundraising for High Schools 23. Fundraising for Primary Schools 25. Fundraising for Sporting Clubs & community groups 26. Fundraising for Individuals
10 Fundraising with PERSONAL CARE PRODUCTS
for
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24. Fundraising for Childcare & Kindergartens
Fundraising
Individuals 2013
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21. Fundraising with Toys & Educational