P
whaler president’s letter Keeping the legend growing.
President, Boston Whaler
Huw Bower Vice President of Sales, Marketing & Customer Service
Jeff Vaughn Manager of Content & Event Marketing
Traci Davis Marketing & Sales Event Coordinator
Anna Collins Digital Media Specialist
Katie Toot Marketing Administrative Assistant Kristin Osweiler
WHALER
Magazine
Passion
President/Publisher
Douglas Leik
Account Executive
Annie Brown
I’m willing to bet your boating is not a passive activity. A life built around the water doesn’t happen by accident; it’s something you make happen, because it matters deeply that your days include it.
Fishing, cruising with friends, pulling your kids on a tube—these activities are far from casual, despite being things we do with our “leisure” time. They’re activities we do with our full attention, our whole heart and mind. They’re passions, and there’s nothing casual about that. At Boston Whaler, we build every boat around the concept of Core Confidence— performance, safety, comfort, reliability, function and fun, instilled from the inside out, designed into every fiber, every component. In the pages of this issue, you’ll read about some of the choices we make to ensure that every outing on a Whaler goes smoothly. And you’ll meet some of the many owners who use this Core Confidence to engage every ounce of their passion for boating. This issue is bittersweet, as it will be my last as president This is a company of Boston Whaler. I’ll be moving to a new position with our of outstanding parent company, Brunswick, and while it’s a tremendous opindividuals, working portunity, I will forever be grateful for my time at Whaler. together as true This is a company of outstanding individuals, working together teammates to produce as true teammates to produce the best boats on the water—boats enjoyed by customers who are, likewise, a truly remarkable the best boats group. Thank you, sincerely, for making this role something to on the water. feel passionate about.
Huw Bower
President — Boston Whaler
Editorial Director
Randy Hess
Managing Editor
Amy Wideman
Senior Content Editor
Elli Purtell
Editor at Large
Jennifer Chesak Editor at Large
Alexa Poteet
Creative Director
Russell Duncan
Digital Creative Director
Kraig Devenport Art Director
Justin Goode Graphic Designer
Brittany Huisenga Photographers
Mike Calabro, Steven J. Conway, Robert Glover, Richard Steinberger
Whaler magazine is published two times a year for Boston Whaler by Dino Publishing LLC. Any correspondence should be directed to: Dino Publishing 350 W. Hubbard St., Suite 400 Chicago, IL 60654 www.dinopublishing.com email: dleik@dinopublishing.com
The opinions expressed in this magazine are not to be considered official expressions of Dino Publishing or Boston Whaler. The publisher reserves the right to accept or reject all editorial or advertising matter. The publisher assumes no responsibility for unsolicited manuscripts, photographs, or artwork. Reproduction in whole or in part of any text, photograph, or illustration without prior written permission from the publisher is strictly prohibited. Printed in U.S.A. Copyright © 2016 Boston Whaler.
bw.fa15.prez.indd 2
5/6/16 11:28 AM