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Universidad Interamericana de Puerto Rico Recinto de Ponce Departamento de Humanidades Programa de Comunicaciones

Internship COMU 4920 Portfolio – Internship DISUR

Dina Younis Samara P00302038 Prof. Vivien Mattei Colon 21 May 2012


Index

Page

Resume Internship Experience Writing press release Contact Search Plaza del Caribe Exhibition PR Plan DISUR social media Technical Help Roles and Achievements My suggestion Working Hours

3 4 6 9 12 26 40 46 47 49

Supervisor Evaluation –Center DISUR

51

Professor Evaluation

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Dina Younis Samara Urb. Hacienda Concordia 11001, Gladiola street Santa Isabel, Puerto Rico 00757

Urb. Hacienda Concordia Gladiola street # 1 Santa Isabel, Puerto Rico 00757 E-mail:dina_samara@hotmail.com Cellular: (787) 633-7688

OBJECTIVE:

Dynamic and  enthusiastic  student  of  public  relations  and  advertising  seeks  for  profession  opportunity  to   develop   and   design   a   successful   public   relation   campaign   in   order   to   achieve   informational   and   motivational  objectives.  Extensive  leadership,  writing  skills  and  creativity.       Inter  American  University  of  Puerto  Rico,  Ponce  campus     Bachelor  of  Art  in  Communication,  Public  Relations  and  Advertising   GPA:  3.61    

EDUCATION:     EXPERIENCE:     CLASSES  PROJECTS:   Jan  2012  –  May  2012                 Aug  2011  -­‐  present                 Jan  2011  -­‐  May  2011           Aug  2010  -­‐  Dec  2010                   EXTRACURRICULAR   ACTIVITIES:   Jan  2012  –  May  2012     Aug  2011  -­‐  present       Jan  2010-­‐  May  2010  

COMPUTER SKILLS:     PERSONAL  SKILLS:     SOCIAL  MEDIA:  

  Internship:   • Accomplished  225  hours  working  on  my  practice  center  Desarrollo  Integral  del  Sur,  Inc,  prepared  two   public  relations  plan,  suggested  ideas  to  develop  the  organization  imaging  and  devoted  my  technical   and  social  media  knowledge  to  manage  different  tools  to  achieve  communications  tactics   Seminars:  Public  Relations  &  Advertising:   • Designed  a  public  relation  campaign  to  increase  awareness  about  a  non  profit  organization,  as  a  result   I  managed  to  let  the  voice  of  this  organization  reaches  to  the  public  via  an  interview  with  the  founder,   transmitted  from  Radio  casa  pueblo     Fundamentals  of  Journalism:     • Visit   to   casa   pueblo   in   Adjuntas   “Foros   ciudadanos”,   prepared   an   informative   essay   about   the   experience   Radio  and  Television  Production:   • Scriptwriter  and  director  of  sketches  to  produce  a  black  comedy.   Multimodal  Communication  (Honor  program  class)   • Applying   the   concepts   of   social   media   through   the   use   of   tumbler   blog,   Facebook   page   and   twitter   account.   Advertising  Projects:   • Prepared  an  advertising  planning  campaign  for  coffee  producer  costumer,  “Aromas  del  Campo  Café”   Utuado   Art  Appreciation  (Honor  program  class):   • Prepared  and  presented  in  PowerPoint  a  work  document  about  the  Islamic  Art   Public  Relations  Plan:   • Interviewed   the   public   relations   personnel   of   Hotel   Ramada   in   Ponce,   and   presented   one   of   her   successful  campaigns.   • Designed  and  presented  a  fundraising  campaign  for  the  Salvation  Army.   Global  Society  (Honor  program  class):   • Participated  on  the  United  Nation  model  as  an  Ambassador  of  the  Republic  of  Turkey.  In  simulation  of   the  General  Assembly  Committee,  Financial  System  and  development.   The  Christian  Faith  (Honor  program  class):   • Community  Service:  accompanied  elderly  people  in  “Santa  Marta  Hogar”  Ponce           • Participated  on  conference,  Primer  Simposio:  for  PR  students,  Universidad  del  Sagrado  Corazón   • Participated  in  three  different  activities  in  the  week  of  communications  at  Inter  American  University   of  Puerto  Rico   • Participated  on  conference,  Uses  of  social  networking  for  companies  and  NGOs   • Participated   on   special   workshop,   the   first   impression   is   what   counts   presented   by   Dra.   Chamir   Highly.   • Participated  on  a  TV  programs  producing  conference  presented  by  producer  Ada  N.  López     Clothes  donation  to  the  organization  “Amor  que  sana”    • Windows   98/2000/XP,   ac  OS,  M Office   • Participated   on  an  EMmotion   microsoft   anagement   workshop   •   Participated  on  a  Digital  Communication  forum   Excellent   public   relations   and   interpersonal   communications.   Responsible,   leadership   and   teamwork.   Communication  skills:  English,  Spanish  and  Arabic.     Facebook  professional  account:  http://www.facebook.com/dinayounissamara   Facebook  page:  http://www.facebook.com/voyagebridges   Twitter:  https://twitter.com/#!/Dina1284   Tumblr  blog:  http://voyagebridges.tumblr.com/  

AWARD  RECEIVED:  

Honor  student  Inter  American  University  of  Puerto  Rico,  Ponce  campus.  Dean’s  List  2010  &  2011  

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Reflection; My Internship Experience with DISUR When I started on my practicing experience at my internship center Desarrollo Integral del Sur, Inc, I was full of aspiration and have in my mind many ideas. However, when the moment of start began things changed. Because there is a supervisor who gave tasks and wanted me to be a person who can be multi-tasking, follow the instructions, resolve problems and stay inside his box. As soon as I started in this internship experience, I began evaluating the whole situation of the center, what are its SWOT and what I can give from myself to help in achieving its mission and vision. That is why, I asked about the hierarchy system for DISUR, who are the target public and stakeholders and gave them my primary ideas to develop a clear image for the institution. My supervisor gave me the passwords for DISUR electronic assets, so I can manage the e- mail marketing toll “Constant Contact” plus DISUR’s website as primary tasks, also included using Excel and searching for the contact information of the 15 municipality that DISUR supervises in the south of Puerto Rico. In the other hand worked to update DISUR’s media contact list. My supervisor informed me that DISUR is planning to build an exhibition at plaza del Caribe shopping center, to let the people know about its main project PR127. At fist, I did not like the idea; because I knew the characteristics of the public who is usually at the shopping center, my vision was not clear about the why they thought of doing an exhibition at a mall where people usually there to buy product and pass their time. However, since the mission of DISUR is to connect with the public and aim to develop a socio-economic concept, where all the public is welcome to participate and have a wide knowledge about DISUR’s role. Then I attended a meeting at the marketing department of shopping center, with the communication personnel of DISUR and my supervisor, where they discussed about the exhibition reason and concept, location, calendar and budget, however, they need to know that in case a business owner rent the location, the exhibition will need to move to another location inside the mall. One of the important elements a public relation must have is writing, for example writing a press release. I had an opportunity to work on one, also my supervisor gave me instruction how to write the headlines correctly and in an effective way. In the other side, I used to read old press releases related to

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DISUR and its project PR127, so I can know better about the nature of the over whole process of the work and the planning. Since the role of the public relation is diverse and changeable, reading and searching to learn more can help a lot, to keep in touch with new tools that professionals at this field can use. For that reason I searched to learn more about social medias and how to use them for the benefit of achieving communications strategies, also about Google Analytics tools, besides attending many activity and workshops that might help in expanding my skills about public relation and other knowledge related to the life in general. Creativity and finding new ways to communicate to the public a defined message, is what public relation is all about. For my internship center, I designed two public relations plans, where I also write down suggestions and provided new ideas. The first one is to prepare an exhibition at plaza del Caribe, the other is to increase public participation at the social media’s tolls that DISUR has, later in this documents I will add both plans with pointing upon my role and what are the ideas that I suggested. Finally, this was my first experience of doing a real internship, where I learned and experienced what a real public relation career could be, most of all I learned from questions I made to the communication personnel at DISUR’s office related to communications methods. Also how to write a public relation plan where the objective, strategies, tactics must be connected and clearly defined, as well as reading and investigating about public relation tools and projects like DISUR.

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Role and Accomplished Tasks; (Witting, Investigation and Creativity) Writing press release: (First copy) DISUR works for eco-friendly Peñuelas The University of WPI, will prepare a report for DISUR about Electronics Recycling. Mini-grants for solid waste management in Puerto Rico a new plan to be achieved by the PR#127-Guayanilla-Peñuelas“From Scrap the Future is Born”, when the DISUR gained a new partner to help in the development for the south region in Puerto Rico, Worchester Polytechnic Institute's Puerto Rico Project Center (WIP), will prepare a report for Desarrollo Integral del Sur, Inc. (DISUR) Puerto Rico about Electronics Recycling in Peñuelas, as a method of solid waste reduction, through recycling and material reuse that is why the Environmental Finance Center at Syracuse University’s mini-grant program is administrating the report, and supported by funding from United States Department of Agriculture Rural Development. An interdisciplinary group of engineering, science, and management students, as well as an interdisciplinary faculty from the Worchester Polytechnic Institute's Puerto Rico Project Center will prepare a report for, (DISUR), Puerto Rico, about Electronics Recycling as a method of solid waste reduction, through recycling and material reuse. The report, "Electronic Recycling Center in Peñuelas, Puerto Rico: Its Viability, Sustainability and Best Practices in SMM" will bridge a significant gap in data on the topic, as no study on E-waste management has been conducted in Puerto Rico in recent years. DISUR intends to use the report to inform community members and the Southern Region of Puerto Rico about the prospects for a community proposed E-Waste facility on one of 13 Brownfields in former petrochemical complex in rural communities of Peñuelas and Guayanilla, Puerto Rico. The report will also contribute to DISUR's EPASponsored Area-wide Brownfield Planning Pilot Project for the 3,500 acre Brownfield zone. The topics to be addressed by this project relate directly to the objectives of the Mini-Grants for Solid Waste Management in Puerto Rico. The project will answer question about Best Management Practices in the implementation of Ewaste facilities. Additionally, the project will explore issues related to Sustainable Materials Management Programs via an understanding of local supply of E-waste and demand for recovered raw materials, and at the same time identify perceived barriers to sustainable operations. The project also supports the Environmental Finance Center's goal in supporting student and academic research, however the final report will be submitted to EFC before September 30, 2012. DISUR is a private nonprofit organization whose mission is to promote and maximize competitiveness and sustainable socioeconomic development of the Southern Region of Puerto Rico. DISUR also integrates the efforts and resources from the public, private, academic sectors, as well as the citizens who are residents of the Southern area in order to achieve a better quality of life. The organization brings together the efforts of fifteen communities in South Puerto Rico: Adjuntas, Arroyo, Coamo, Guánica, Guayama, Guayanilla, Jayuya, Juana Díaz, Patillas, Peñuelas, Ponce, Salinas, Santa Isabel, Villalba, and Yauco. For more information visit www.disur.org , twitter.com/disurPR or facebook.com/disurPR. For more information please access these links to know about DISUR projects and it is collaborators:

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http://www.disur.org/es http://efc.syracusecoe.org/efc/whatsnew.html?skuvar=78 http://m.wpi.edu/academics/GPP/Centers/sanjua364.html http://www.disur.org/es/noticias/pr127-informe-del-proyecto ###

The Edited copy: Contact: Frances M. Pomar Diez Public Relations and Communications Director Desarrollo Integral del Sur, Inc. (DISUR) 787-284-8424, fpomar@disur.org

DISUR Works for Ecofriendly South Puerto Rico Worchester Polytechnic Institute to Issue Report for DISUR about Electronics Recycling, May, 2012. (Ponce, Puerto Rico –April 19, 2012) – Plans for a new recycling and economic development initiative in Puerto Rico are now underway thanks to a new partnership between socioeconomic development agency Desarrollo Integral del Sur, Inc. (DISUR) and two North American institutions, the Massachusetts-based Worcester Polytechnic Institute (WPI) and the New York-based Environmental Finance Center at Syracuse University (EFC). On May, 2012, DISUR and WPI will issue a report Electronic Waste Recycling Center in Peñuelas, Puerto Rico: Its Viability, Sustainability and Best Practices in Solid Materials Management. DISUR is funding the study with a Mini-Grant for Solid Waste Management from the EFC. The study will inform DISUR’s EPA-funded area-wide planning project, PR#127Guayanilla-Peñuelas – “From Scrap the Future is Born”, a Brownfields reuse project targeting more than 1,300 acres of Brownfields in Guayanilla and Peñuelas. The most recently available data of the Puerto Rico Solid Waste Authority indicates that 946.44 tons of electronic waste was generated in Puerto Rico in 2007, waste that ends up in the Island’s landfills. “The communities of Peñuelas and Guayanilla have rightly identified Puerto Rico’s need for more alternatives for solid-waste management,” said PR#127 project manager David Southgate. “The report will bridge a significant gap in data on the topic of Solid Materials Management, as no study on E-waste management has been conducted in Puerto Rico in recent years.” The Worcester Polytechnic Institute report will highlight the opportunities and pathway to success for developing an electronic waste recycling center in one of the brownfields of the former petrochemical complex. The facility will provide for better solid waste management in Puerto Rico, and will promote economic development with the creation of new jobs for the southern region,” said María E. Meléndez Altieri, President of DISUR. “WPI’s study for DISUR builds on a 20-year tradition of working with Puerto Rico governmental and non-governmental agencies on research initiatives that can improve the lives of Puerto Ricans,” said WPI Puerto Rico Project Center director, Susan Vernon-Gertensfeld. “Our students and faculty are proud to be able to make a contribution in the area of Solid Waste Management for the island.” DISUR is a private nonprofit organization whose mission is to promote and maximize competitiveness and sustainable socioeconomic development of the southern region of Puerto Rico. DISUR also integrates the efforts and resources from the

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public, private and academic sectors, as well as the citizens who are residents of the southern area in order to achieve a better quality of life. The organization brings together the efforts of fifteen communities in south Puerto Rico: Adjuntas, Arroyo, Coamo, Guánica, Guayama, Guayanilla, Jayuya, Juana Díaz, Patillas, Peñuelas, Ponce, Salinas, Santa Isabel, Villalba, and Yauco. For more information visit www.disur.org , twitter.com/disurPR or facebook.com/disurPR. About Worcester Polytechnic Institute WPI has sent more engineering and science students abroad than any other US university. At more than 25 Project Centers located around the globe, WPI students address local issues, develop an understanding of other cultures, and see – firsthand – how their lives and work will play out on a global stage. The Interdisciplinary and Global Studies Division combines these unique educational programs with a research emphasis on local and regional sustainable development. Typically, the research centers on the strategies and needs of state and local governmental and non-governmental agencies engaged in the challenge of creating healthy, prosperous and environmentally responsible localities and regions around the world. For more information visit: www.wpi.edu About the Environmental Finance Center The EFC’s mini grant program seeks to engage students and project leaders working in the public or private sector in New York and Puerto Rico with rural solid waste management issues and to promote better stewardship of rural communities and lands as a direct result of research and outreach. The Min-Grants for Solid Waste Management are funded by the United States Department of Agriculture Rural Development. For more information visit: http://efc.syracusecoe.org/efc/ For more information about DISUR projects and it is collaborators, access these links: http://www.disur.org/es http://efc.syracusecoe.org/efc/whatsnew.html?skuvar=78 http://m.wpi.edu/academics/GPP/Centers/sanjua364.html http://www.disur.org/es/noticias/pr127-informe-del-proyecto

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Contact Search: That was one of my tasks, since this info was not available to their contact list Información de Contactos para los Municipios de la región sur: http://www2.pr.gov/Directorios/Pages/DirectoriodeMunicipios.aspx 1- Municipio de Guayanilla Alcalde Hon. Edgardo Arlequín Vélez Dirección Postal P.O. Box 560550 Guayanilla, P.R. 00656-0560 Teléfono (787) 835-2660 / 835-2360 Fax (787) 835-3713 2- Municipio de Peñuelas Alcalde Hon. Walter Torres Maldonado Dirección Postal P.O Box 10 �<br>Peñuelas, P.R. 00624 Teléfono (787) 836-1218 Fax (787) 836-0103 / 836-1136

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3- Municipio de Ponce Alcalde Dra. María Mayita Meléndez Altieri Dirección Postal P.O. Box 1709 �<br>Ponce P.R. 00733-1709 Teléfono (787) 284-4141 Fax (787) 259-1317 4- Municipio de Adjuntas Alcalde Hon. Jaime H. Barlucea Maldonado Dirección Postal Teléfono 787-829-3310 Fax 787-829-0686 5- Municipio de Arroyo Alcalde Hon. Basilio Figueroa De Jesús Dirección Postal P.O. Box 0477 Arroyo, P.R. 00714- 0477 Teléfono (787) 839-3500 Fax (787) 839-3840 6- Municipio de Coamo Alcalde Hon. Juan Carlos García Padilla Dirección Postal P.O. Box 1875 Coamo, P.R. 00769 Teléfono (787) 825-1150 Fax (787) 825-6502 7- Municipio de Guánica Alcalde Hon. Martín Vargas Morales Dirección Postal P.O. Box 785 Guánica, P.R. 000653-0785 Teléfono (787) 821-2777, (787)821-2077, (787) 821-2109, (787) 821-1532 Fax (787) 821-0092, (787) 821-1748 8- Municipio de Guayama Alcalde Hon. Glorimari Jaime Dirección Postal P.O. Box 360 Guayama, P.R. 00785-0360 Teléfono Fax (787) 864-5070 9- Municipio de Jayuya Alcalde Hon. Jorge L. González Otero Dirección Postal P.O. Box 488 Jayuya, P.R. 00664-0488 Teléfono (787) 828-0900 Fax (787) 828-1033 10- Municipio de Juana Díaz Alcalde Hon. Ramón A. Hernández Torres Dirección Postal P.O. Box 1409 Juana Díaz, P.R. 00795-1409 Teléfono (787) 837-2185 Fax (787) 837-2420 11- Municipio de Patillas Alcalde Hon. Benjamín Cintrón Lebrón Dirección Postal P.O. Box 698 �<br> Patillas, P. R. 00723 Teléfono (787) 839-4120 Fax (787) 271-4618 12- Municipio de Salinas Alcalde Hon. Carlos J. Rodríguez Mateo Dirección Postal P.O. Box 1149 �<br>Salinas, P.R. 00751-1149 Teléfono (787) 824-3060 Fax (787) 824-4792 13- Municipio de Santa Isabel Alcalde Hon. Enrique Questell Alvarado

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Dirección Postal P.O. Box 725 �<br> Santa Isabel, P.R. 00757 Teléfono (787) 845-4040 Fax (787) 845-4244 14- Municipio de Villalba Alcalde Hon. Waldemar Rivera Torres Dirección Postal P.O. Box 1506 Villalba, P.R. 00766-1506 Teléfono (787) 847-2500; 2240 Fax (787) 847-1528 15- Municipio de Yauco Alcalde Hon. Abel Nazario Quiñones Dirección Postal P.O. Box 01�<br> Yauco, P.R. 00698-0001 Teléfono (787) 856-1345 Fax (787) 856-1340

Media Contact List: NAME Gerardo E. Alvarado León Yanira Hernandez-Cabiya Leila Andreu-Cuevas Sara Del Valle

EMAIL galvarado@elnuevodia.com Yhernandez@elnuevodia.com http://landreu.wordpress.com/ sdelvalle@elnuevodia.com

Jose A. Delgado Pedro Menendez Lillian E. Agosto-Maldonado

AGENCY El Nuevo Dia El Nuevo Dia Online Media Reporter at El Nuevo Dia Correspondent in Washington at El Nuevo Dia Reportero/Redactor at Primera Hora Reporter at Primera Hora

Josefina Barcelo

reportera at El Nuevo Dia

Jbarcelo@elnuevodia.com

Michelle Estrada Joel Ortiz Rivera José Antonio Acevedo

Primera Hora El Nuevo Dia United States Media Production On Air Personality at Magic 97.3 Magic In The Morning host Editor de la Edicion Dominical en El Nuevo D'ia Reportera at El Nuevo Dia

mestrada@primerahora.com jortiz@elnuevodia.com jaac21.info@gmail.com

Journalist / Film Critic at Primera Hora Breaking News at Primera Hora Reporter en Primera Hora Journalist at Primera Hora Periodista at Primera Hora Periodista at Primera Hora Reporter at PRIMERA HORA Photojournalist at Primera Hora Reportera Senior at Periódico Primera Hora Redactor / Reportero at Primera Hora Periodista at Editorial Primera Hora Reportera at Primera Hora Director of Special Projects at El Vocero de Puerto Rico

Malegre@primerahora.com Marchilla@primerahora.com Nbauza@primerahora.com Jperez@primerahora.com Agomez@primerahoar.com Asantiago@primerahora.com sjusticia@primerahora.com tcanino@primerahora.com

Nelson Bermejo Nelson Gabriel Berrios sandra caquias Mario Alegre Femenías Milvia Archilla Nydia Bauza Santiago Jessica Pérez Cámara Antonio Gomez Amary Santiago Sara Justicia Doll Teresa Canino Adela Dávila Estelritz Gerardo E. Bonilla KAROL SEPULVEDA Mariana Cobian Maricelis Rivera Santos

La Opinion del Sur

Notes Master, Environmental Education

jdelgado@elnuevodia.com Pmenendez@primerahora.com Lagosto@primerahora.com

787-641-5454

http://www.facebook.com/yquemedices Ngabriel@elnuevodia.com scaquias@elnuevodia.com

adavila@primerahora.com gbonilla@primerahora.com ksepulveda@primerahora.com mcobian@primerahora.com mrivera@elvocero.com

redaccion.laopiniondelsur.com

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La Perla del Sur NOTICIAS DE PONCE El Nuevo Dia Primera Hora El Vocero

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noticias@periodicolaperla.com noticiasdeponce@hotmail.com cazanoticias@elnuevodia.com correo@primerahora.com (787) 622-7480

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Plaza del Caribe Exhibition: Brainstorming:

Brain Storming – PR#127 Exhibition in Plaza del Caribe DATE: 6 MARCH, TIME: 10:30 AM 2012

MINUTES

LOCATION: PONCE

MEETING CALLED BY

David Southgate

TYPE OF MEETING

Brainstorming Plaza del Caribe Exhibition on October

DISUR

OFFICE

FACILITATOR NOTE TAKER

Dina Samara

TIMEKEEPER ATTENDEES

David Southgate, Frances Pomar, María Mercedes Rivera, Juan Carlos Feliciano, and Dina Younis Samara

Agenda topics AGENDA ITEM 1

PRESENTED BY

The discussion was about how to prepare the exhibition that DISUR will hold at Plaza del Caribe shopping center in October, 2012. This brainstorming was done after the discussion that the DISUR’s team made with Susana Santiago from the Marketing Plaza del Caribe.

DISCUSSION

Plaza del Caribe will give DISUR location # 125 for a space 1,200 ft. The objective is to attract more than 2K persons. The location has a a glass façade, good to locate posters so passing people can notice this exhibition, but the illumination is limited. Basic supplies needed for the exhibition: chairs, TVs, projectors (for PowerPoint presentations), screen, tables, stands and lights. The style of this exhibition will be to talk about the history (time line) to the two municipality Guayanilla-Peñuelas and to highlights about paroject PR #127 “From

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Scrap the Future is Born”, and provide posters that can show a photo from the present as before, and the wishing futuristic photo for the area as after. The space design for this location: 1- Recognition: Participants (sponsors by category), Collaborators, DISUR Inc. (The other projects of DISUR, Worchester Polytechnical Institute results) American Architecture Foundation, a recognition for Antonio Martorell- logos designer 2- Intro: Timeline for the area start from 1940’s to the future, ideas, participations, and audience. 3- Seminar/presentation space for the following kinds of presenters: Collaborators, PREC, Tourism Company of Puerto Rico, PR 127 team, Bio-algae expert, Liza Rivera, community leaders, University Professors (from Interamericana, Turabo and Catolica), Organizations teams. EPA educational workshops, Agenda Ciudadana, Radio & TV programs, Vivien Mattie video documentation and Municipalities. 4- Promotional materials such as, T-shirts, Pin-buttons, refrigerator magnets, fact sheets, pencils, pens, pen-drive that contain info about DISUR & PR 127, fabric shopping bags that share the mall’s logo along side with DISUR & PR 127 logos, all the promotional materials must have DISUR & PR 127 logos plus the theme “De la Chatarra nace el futuro), the logo can be given as souvenir because it was designed by Martorell, these materials must be eco-friendly, share this concept with Plaza del Caribe (promoting their need to recycle plastic bags). 5- Open a YouTube account for DISUR to publish new videos, Sponsors: Talk with Professors to encourage students to work in the exhibition. Find other places to make another exhibitions in the future like Gallerias. 6- Needs: Creative writers, Graphic and exhibition designer, Communications stuff; videos documentaries, and audience interaction. 7- Note: keep in mind that DISUR is working for a socio-economic development and not just for the environmental care. 8- Promotional Plan: Tactics (sponsors, educational sectors, educational workshops), update the calendar (timeline for the process of communication and publicity), use facebook for invitations, Alliance with TV Ana G. Mendez, Choice Cable TV co-sponsor, video production for ads from the InterAmericana University Lab, Interactions with the public to stay in contact for the benefits of other permanent exhibitions in the future. Invite schools from the impacted communities, making contact via Uma Blasini, Arlequín, Revistas: Currente Verde 9- Equipment: Ask for Exhibition Stands from the Architecture School at La Católica

CONCLUSIONS

The exhibition will be held in Plaza del Caribe Ponce on October, the plan of the campaign and the brain map was designed for the preparation of the exhibition.

ACTION ITEMS

PERSON RESPONSIBLE DEADLINE

Present idea to Executive Team

Frances

DONE

Organize Brainstorming Documentation Recruit staff, create project plan and exhibition budget

Dina Frances/David

DONE EO March

     

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Mind Map  for  the  reunion  at  DISUR’s  office     Using  “Mindjet  MindManager  Map  program”      

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The campaign planning: Prepared by: Dina Younis Samara Public Relations Campaign, DISUR’s Exhibition at Plaza del Caribe Planning, ideas, and brainstorming were held in DISUR’s office, by the DISUR staff (David Southgate, Frances Pomar, María Mercedes Rivera, Juan Carlos Feliciano, and Dina Younis Samara an Intern from Univarsidad Interamericana de Ponce). Executive Summary: Desarrollo Integral del Sur (DISUR), Inc. Is a non-profit corporation organized under the laws of Puerto Rico since June 6, 2006. Its strategic intention is to promote and maximize the competitiveness and sustainable development of the South Region of Puerto Rico, integrating efforts and resources from the Public, Private, and Academic sectors, as well as area residents and communities.

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PR#127- Guayanilla-Peñuelas: “From Scrap the Future is Born” initiated with a grant from the United States Environmental Protection Agency (EPA). EPA granted Desarrollo Integral del Sur, Inc. (DISUR) $175,000 as part of EPA's Area-wide Brownfields Planning Pilot Program directed towards Brownfields impacted communities in the U.S. and Puerto Rico. DISUR is one of 23 organizations in the U.S. chosen to complete the EPA Brownfield Area-wide Planning Pilot Program. DISUR's project collaborators include the municipalities of Penuelas, Guayanilla, and Ponce; the Puerto Rico Environmental Quality Board, and impacted communities in the Brownfield planning area. DISUR’s office is located in Ponce, working under the supervision of the Ana G. Mendez University, and monitored by the municipality of Ponce. Where it have a solid mission and Vision to work at; a broadbased organization model for regional planning and the sustainable socioeconomic development of South Puerto Rico through the alignment of sectors, innovation, job creation and retention of well-paid employees and the worldwide commercialization of competitive products and services. Be the entity that transforms South Puerto Rico into an autonomous, sustainable, highly competitive and prosperous region for the benefit of its constituents. As well as focusing to achieve a compound values, which is includes: •

Commitment to Puerto Rico, the Southern Region and its future generations

Pro-active attitude, collaboration and integration of willing partners

Responsibility and integrity in our actions

Empowerment of constituents

Continuous and sustained learning

Consensus and action

Situation Analysis: For DISUR is a non-profit corporation, where its role focuses on creating a community awareness and collaborated feedback from the society and regional planning and the sustainable socioeconomic development for the South of Puerto Rico. Moreover, an idea to build an exhibition in Plaze del Caribe that is a shopping center located in Ponce, to help people from different ages, social and educational levels, have a wide knowledge about it’s presence, mission and vision, benefits and services, and it’s main project PR #127 (EPA sponsored Brownfields’ area-wide planning project industrial corridor of Peñuelas and Guayanilla along PR road #127. The plan of development for this area is to reuse 3,500 acre of former petrochemical lands). That’s why the shopping mall Plaza del Caribe will give DISUR the location number 125, where the team can prepare and install the needed equipment to the communications process, starting at the first week of October. But to keep in mind Ms. Susana Santiago from the Marketing department in Plaza del Caribe, informed the DISUR personnel, that in case a business will rent the place the exhibition needs to be

16


moved out of the location to another open area inside the mall, because the cost of rent is $10k per month. Plaza has a 1200 square foot space available in October that is free of charge for the exhibition. Objective: •

Increase public awareness about DISUR and its PR #127 project

Increase public awareness about economic development prospects for the Southern Region of Puerto Rico

Attract more than 2k, persons to visit the Exhibition

Public: Primary public they will be professionals and stakeholders such as: -

Residents from the near areas like Ponce, Peñuelas and Guayanilla

-

The nine communities directly impacted by the brown fields in Peñuelas and Guayanilla

-

Investors, who may want to invest in the affected areas

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Communities leaders such as, Majors and government workers

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Journalists (from different Mass media professionals) to cover the story of the Exhibitions

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EPA representative in Puerto Rico

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Puerto Rico Energy Center (PREC), and its Director Ing. Amaury Malavé

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The Office of Economic Development Alliances (Oficina de Alianzas de Desarrollo Económico) of the Ana G. Mendez University System (Sistema Universitario Ana G. Méndez)

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Environmental Finance Center at Syracuse Univeristy of Puerto Rico

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United States Department of Agriculture Rural Development

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Universities professors and their students, especially from the Environmental Science and Communications fields

Secondary public: -

Schoolteachers and their students (from eighth grade and up)

-

The audience who will be at the shopping center

Strategies:

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Alliance with near Universities (Universidad Interamericana de Puerto Rico Ponce, Universidad del Turabo, Pontificia Universidad Católica de Puerto Rico, Sistema Universitario Ana G. Mendez, and Universidad de Puerto Rico en Ponce)

Let the logo of the DIDUR and PR #127 be more known to the public, and give recognition to the logos designer Antonio Martorell

Contact with the desired public to inform them about the launching of the Exhibition in Plaza del Caribe, on October.

Develop new methods to contact with the stakeholders, and keep them inform about every new activities happen with the project of PR # 127

Establish a solid image for DISUR

Let the public know about the importance of DISUR in the development of the south region of the Island

Find some potential economic sponsors

Tactics: •

Start the communicating process by publishing digital promotional materials that will be in social media like Facebook, Twitter, and the DISUR’s YouTube

Invite the public using Create Events in the facebook

Prepare a video to be published in the YouTube that talks about the Timeline of DISUR

Make posters to be put in the entrance-windows of the location 125 at the mall, the posters will show two dissimilar images one will show the real situation of the PR 127, and the aimed future image

Some main audiences may need to be called by telephone, or sent an official invitations

Disseminate promotional materials such as, T-shirts, Pin-buttons, refrigerator magnets, fact sheets, pencils, pens, pen-drive that contain info about DISUR & PR 127, fabric shopping bags that share the mall’s logo along side with DISUR & PR 127 logos. All the promotional materials must have DISUR & PR 127 logos plus the theme “De la Chatarra nace el futuro”, and more eco-friendly concern since the mall is an environmental caring, where DISUR share this same concept

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Prepare a presentation that will be installed in a projector equipment, to make the exhibition more attractive to the passing audience, as well as will help inform the public about socioeconomic concept that DISUR is working to achieve

This photo had taken in a previous exhibition at plaza del Caribe, photo taken by Dina 15 April 2012

Alliance with professors to give educational workshops about green and renewable energy, to highlight the projects that DISUR might work on them, as, (e-waste center, Peñuelas Solar Park "and the production of bio-algae that were suggested in community meetings)

Educational workshop to teach students and individuals about the socio-economic concept, supervised by DISUR

Alliances with the mass media professionals, like: TV and radio Sistema Universitario Ana G. Mendez, Puerto Rico local TV, Agenda Ciudadana y el Nuevo Día Journal and Choice cable TV)

Publish brochures that contain general information, vision and mission, services and benefits of DISUR, and the future projects that will develop in the near future

A special invitation to PR127 logo designer Antonio Martorell, can generate a public recognition to DISUR and can attract more publicity and mass media interest

Explain the five phases that DISUR is going on, by establishing a timeline model in the Exhibition location

Need to attract creative writers, graphic and exhibition designers, and communications stuff to do documentaries

Build an online calendar to tell the public about the time, when every educational workshop and the exhibition activities will take place

Plaza del Caribe will publish in their monthly publication about the DISUR’s exhibition 19


For fund raising, a backdrop stand can de use, where you can put logos to some major companies, like Sears or JCPenny, since they are both at the shopping center and have environmental concerns, also a company like Toyota in Puerto Rico are concentrating in eco-friendly issues, so they might like to sponsor this exhibition. Universidad Interamericana may have an interest since they are celebrating their 100 anniversary and the campus of Ponce is celebrating 50 years anniversary in this year 2012, however they might want to help in sponsoring the exhibition, that can lead to gain benefits to attract more students

Budget: Within $10k Calendar: •

May: start working on the fund raising and preparing the promotional materials

June: Coordination with sponsors to know who want to put its logo on the backdrop stand for fund raising and catering

July: Exhibition sketch design, PowerPoint presentation that will talk about the PR127 project and will inform the public about DISUR (mission, vision, role, benefit, and reason to work)

August: Start talking with some stakeholders for volunteers recruitment

− Contact Students’ Organizations at Interponce: Sr. Luis G. Félix Oficina Decanato de Estudiantes 104 Parque Industrial Turpó Rd. 1 Mercedita, Puerto Rico 00715-1202 (787) 284-1912 * Ext. 2173 Cellular no. 787-220-5072 − Honor Program at Interponce: Sra. Lillian M. Zapata López Directora del Programa de Honor 104 Parque Industrial Turpó Rd. 1 Mercedita, Puerto Rico 00715-1202

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Oficina # 7 Segundo Piso del CAI (787) 284-1912 * Ext. 2139 / 2228 lmzapata@ponce.inter.edu

September: Publicity and public relations efforts, flyer preparation and publication (social media, e-mails and by call or visit to invite stakeholders) Work shops and small reunions with some potential public

October: the first four days to prepare the place and put all the installations and needed equipment

Evaluation: •

Calculate how many visitors were and how they knew about DISUR and the exhibition

An evaluation survey to measure the knowledge about DISUR in Ponce and near areas

Amount of media coverage

Recommendations: -

Some of the promotional materials can be put to sell for a fund raising, to some stakeholders or sponsors (as a souvenir)

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Volunteers: they can be retired or unemployed people who already have a free time and might like to spend a time in doing something useful

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Prepare thank you certificates to the Volunteers specially for students who are doing work as community serving

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If you want to contact students volunteers from Universities, be sure to coordinate with their professors, to know if this volunteering service can be useful or within the syllabus of the class and the assigned projects

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Sistema TV (because it is part of Ana G. Mendez University, as well as DISUR) can broadcast an interview with one of DISUR’s personnel to speak to the public about DISUR in general and the up coming exhibition (generate Publicity with public and media interest)

-

Since DISUR’s public and stakeholders are not necessary a social media publics, that’s why face to face communication can be effective. For example, a personal visit can be more effective, if you want to invite some potential stakeholders speak with them directly and give them the brochure of the activity, this can be better than sending an e-mail and will encourage stakeholders to participate

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David Southgate 5/20/12 7:11 PM Comment: This is  your  title  of  the   document.   David Southgate 5/20/12 7:11 PM

Public Relations plan to increase public participation at the social media that DISUR have:

... [1]

Comment: Note: The  main  goal  here  ... is  t[2] o   increase   public  participation   in  PR#127,   David Southgate 4/18/12 12:32 PM which  is  our  measurable  objective  and  part   Deleted: : of  DISUR’s  responsibility  to  EPA.    The  focus   David 4/18/12 PM of   the  dSouthgate ocument  should   be  12:32 on  strategies   that   increase   Deleted: p public  participation  in   PR#127.   David Southgate 4/18/12 12:32 PM

First Copy with comments from David and Frances Prepared by: Dina Younis Samara

Deleted: participation

Plan to Increase Public Participation in PR#127 Through DISUR’s Social Media Channels

David Southgate 4/18/12 12:32 PM Deleted: for

Situation: How to increase public participation and engagement of the stakeholders of PR#127 with

David Southgate 4/18/12 12:32 PM Deleted: social

DISUR’s and PR127 Facebook fan pages, official website, YouTube and Twitter

David Southgate 4/18/12 12:32 PM Deleted: medias

Public:

David Southgate 5/20/12 7:11 PM Comment: The “Situation”  should  express   ... [3] the   problem   hat  the  plan   hopes  t2:58 o  address.   Valued AcertCustomer 3/18/12 PM   Please  reword  this  so  that  it  expresses  a   Deleted: f positions  the  plan  as  the   problem  and   Valued Acer Customer solution   to  this   problem.  3/18/12  If  you  n2:58 eed  aPM   better   understanding   of  what  the  problem   Deleted: and the is,  please  ask  Frances  or  I  for  an   David Southgate 5/20/12 7:11 PM explanation.   Comment: It’s  not  clear  if  this  list  is  i... n   [4] priority   order  or  if  5/20/12 it  is  just  7:11 a  list.    Please  put   David Southgate PM the  public  listed  here  in  priority  order  and   Comment: here   are  the   ... [5] clarify  with  aStakeholders   n  introductory   sentence   that   mayors   of  Pfeñuelas,   Plonce   Guayanilla   Valued“The   Acer Customer 2:58 PM states   ollowing   ist  3/18/12 of  aSnd   ocial   Media   target   publics   Deleted: M appears  in  priority  order.”  

1. The Public Sector: the 15 municipalities of the south region of Puerto Rico

Valued Acer Customer 3/18/12 2:58 PM Deleted: y

Valued Acer Customer 3/18/12 2:58 PM Deleted: ,

David Southgate 4/17/12 12:17 PM Deleted: La

2. The Office of Economic Development Alliances (Oficina de Alianzas de Desarrollo Económico) of the Ana G. Mendez University System (Sistema Universitario Ana G. Méndez).

David Southgate 5/20/12 7:11 PM Comment: The Office  of  Economic   ... [6] Development   Alliances   of  S7:11 UAGM   and   David Southgate 5/20/12 PM SUAGM  are  stakeholders.   Comment: The  Office  of  Economic   ... [7] Development   Alliances  o3/18/12 f  SUAGM  2:59 and  PM Valued Acer Customer SUAGM  are  stakeholders.   Deleted: of Ana G. Mendez Valued Acer Customer 3/18/12 2:59 PM Deleted: a Valued Acer Customer 3/18/12 2:59 PM Deleted: de Valued Acer Customer 3/18/12 2:59 PM Deleted: e

Private Sector: micro, small and medium enterprises; non profit sector

-

The nine communities directly impacted by the brownfields in Peñuelas and Guayanilla

-

Businesses operating in the petrochemical zone

-

Environmental groups: ie. http://coalicionventanasverraco.org/node/77 22

David Southgate 5/20/12 7:11 PM Comment: Why are  these  logos  here?   o   ...  D[8] you   want   to  suggest   that  the   other   David Southgate 5/20/12 7:11 PMRegional   Alliances  in  Puerto  Rico  are  also  audiences   Comment: If  this  is  part  of  a  priority  ... list  [9] ,   for  DISUR’s  Social  Media  efforts?    If  so,  add   a   it   should   be  assigned  a  n3/18/12 umber.  They  aPM re   Valued Acer number   and  dCustomer escribe  them:  “3.  O2:59 ther  Puerto   also  stakeholders.   Rico   R egional   A lliances”       Deleted: ,   Valued Acer Customer 3/18/12 3:00 PM Additionally,  I  believe  there  are  five   Deleted: Regional  Alliances  in  Puerto  Rico.  PRTEC  is   missing   I  think.   Valued Acer Customer 3/18/12 3:00 PM Deleted: B David Southgate 5/20/12 7:11 PM Comment: These  are  the  primary   ... [10] audience.   Valued Acer Customer 3/18/12 3:00 PM Valued Acer Customer 3/18/12 3:00 PM David Southgate 5/20/12 7:11 PM

... [11]


-

Students’ organizations / groups at universities:

David Southgate 5/20/12 7:11 PM Comment: Why are  these  stakeholders?  

http://ponce.inter.edu/html/organizacionesestudiantiles.html

Valued Acer Customer 3/18/12 3:01 PM Deleted: U David Southgate 5/20/12 7:11 PM Comment: If you  are  going  to  include   community  groups,  you  must  mention  all  of   the  Universities,  not  just  two.    

http://www.suagm.edu/desarrollo_rh.asp?cn_id=554 -

Travel Agents

-

Local Media

-

Active audience or community leaders/participants

David Southgate 4/18/12 12:10 PM Deleted: Touristic Agencies

-

Local business groups

-

Universities

David Southgate 5/20/12 7:11 PM Comment: Do you  mean  to  suggest  that   National  Media  isn’t  important  in   SocialMedia  efforts?    I  suggest  you  include   National  Media  and  Local  Media  

David Southgate 5/20/12 7:11 PM Comment: I don’t  understand  the  reason   for  including  travel  agents.  

Objectives: Strategy and Tactics: -

Publish news and information that can be interesting and attractive to the target audiences. For example, if the news is referring to a recycling project, then the admin of DISUR’s Facebook fan page could contact the admin of http://www.facebook.com/GruposGAIA to share some important information that can be useful for both.

-

“Like” fan pages on Facebook that shares the mission and vision of DISUR. That will encourage “Likes” from fans of both organizations.

David Southgate 4/18/12 12:08 PM Deleted: …Newspapers ... [12] Valued Acer Customer 3/18/12 3:01 PM Deleted: ies David Southgate 5/20/12 7:11 PM Comment: Media covers  TV,  Radio  and   Print  Media   David Southgate 5/20/12 7:11 PM Comment: Please  Add  an  “Objectives”   section.    In  this  case,  the  objectives  of  this   plan  relate  to  increasing  public   participation  in  PR#127,  a  point  of   compliance  with  DISUR’s  contract  with  EPA.       Via  social  media  channels,  public   ... [13] participation   can  b4/18/12 e  directly   measured   David Southgate 12:46 PM by   “likes”,  participation  in  public  comments,   Formatted: Font:Bold pageviews,  reposting,  sometimes  even  news   David Southgate 4/18/12 12:11 PM coverage,   and  other   metrics.    Start   with  a   baseline  mLocal easurement   of  Radio followers,   Deleted: TV and pageviews,  etc.  and  make  a  projection   David Southgate 5/20/12 7:11 PM regarding  how  much  you  think  you  can   Comment: Each  of  tbhe   ocial  Media   ...Social   [14] move  these  n  umbers   y  eSxecuting   the   venues   (lan   Facebook,   Tdwitter,   YouTube,   Media   you  are   eveloping   hPM ere.     David P Southgate 5/20/12 7:11 disur.org)    strategy  athat   is   Objectives  sshould   hould  hbave   e  mdaeasurable   nd   Comment: ivided   the  IT actics   by   ... [15] described   in  tConsider   he  Strategy   section.    Iw include   aedia    timeframe   fo   or   execution.   f  yould   ou   Social   M T ype.     S f or   e ach   s ocial   m edia   David Southgate 4/18/12 PM like   to   see  the   sttrategy   for  s12:12 ocial   m edia   tied   need   a ccess   t o   he   m etrics,   p lease   l et   m e   o type,  Facebook,  YouTube,  www.disur.org  ,  r   directly   tko   ctual   measurable   m etrics  ... and   Deleted: ,af…talking …about project related Frances   now.   You   should   have   t[16] o  all   and  Twitter,   a  s  eparate   section   oaf  ccess   Tactics   objectives   for  M each   oCf  hannels   the  social   edia   to DISUR   ocial   edia   as  m w ell  aPM s  the   ValuedSaAcer Customer 3/18/12 3:02 should   ppear.     venues.   tools  for  accessing  the  metrics.   Deleted: the …f ... [17]

David Southgate 4/18/12 7:17 AM Deleted: can …with ... [18] David Southgate 4/18/12 7:18 AM Deleted: Give like Valued Acer Customer 3/18/12 3:02 PM Deleted: a David Southgate 4/18/12 7:18 AM Deleted: to…the f…some …, …t…help to ... [19] have Valued Acer Customer 3/18/12 3:03 PM Deleted: l

David Southgate 4/18/12 7:19 AM Deleted: in common

23

David Southgate 5/20/12 7:11 PM Comment: In the  Text  added  to  the  ... [20] picture:    “They  can  like  DISUR,  as  well”  is   correct  


-

David Southgate 5/20/12 7:11 PM Comment: I recommend  separating  the   “Guide”  and  put  it  into  another  section  of   this  document.  

Prior to an upcoming event, announce it using the Facebook Apps tools. Using this guide: o First go the DISUR Facebook fan page, from Manage go to Edit page.

David Southgate 4/18/12 12:14 PM Deleted: When having an

o Another page will open. Go to Apps and choose Events. o The last page will help you build the event where you can put the photo or the flyer of

Valued Acer Customer 3/18/12 3:03 PM Deleted: Valued Acer Customer 3/18/12 3:03 PM Deleted: about

the event, provide time, date, and location. Send invitations to the contact list.

David Southgate 4/18/12 12:14 PM

o In addition, you can send emails or write a message on the wall of some individuals if you think that their presence is important and can make a difference. o Send invitations to fans that usually send comments or show interest about DISUR’s work.

Deleted: facebook

David Southgate 4/18/12 12:14 PM Deleted: facebook Valued Acer Customer 3/18/12 3:04 PM Deleted: m David Southgate 4/18/12 12:15 PM Deleted: Then another David Southgate 4/18/12 12:15 PM Deleted: g Valued Acer Customer 3/18/12 3:04 PM Deleted: s Valued Acer Customer 3/18/12 3:04 PM Deleted: -

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David Southgate 4/18/12 12:15 PM Deleted: the f David Southgate 4/18/12 12:16 PM Deleted: also David Southgate 4/18/12 12:16 PM Deleted: need

David Southgate 4/18/12 12:16 PM Deleted: to

-

As DISUR re-shares some posts from another fan pages on Facebook, like news or an activity of ASOPYMES, they as well can support DISUR’s activities by sharing some posts related to DISUR

David Southgate 4/18/12 12:16 PM Deleted: taken David Southgate 5/20/12 7:11 PM Comment: Posts to  where?    Can  you   specify?  

-

Upload videos to DISUR’s YouTube channel

David Southgate 4/18/12 12:17 PM Deleted: the

-

Always provide the official website of DISUR on posts, and in the About tab on the DISUR &

David Southgate 4/18/12 12:17 PM Deleted: tap

PR#127 Facebook pages: http://www.disur.org/

Deleted: f

Valued Acer Customer 3/18/12 3:05 PM

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-

Provide calendar of activities on DISUR’s website, although Facebook already has this advantage

-

Write a special note about the service and benefits that DISUR gives to the community, and circulate it every now and then.

-

Make special integration with the EPA, and every organization who is doing a project or activity

As soon as possible make the invitation to the exhibition event at Plaza del Caribe, by using events App on the Facebook fan page of DISUR & PR#127, and in the fan page of Plaza del Caribe (after receiving the approval of Susana Santiago).

-

David Southgate 5/20/12 7:11 PM Comment: What do  you  mean  by  “special   ... [21] integration”?    This  4/18/12 isn’t  clear.   David Southgate 12:19 PM Deleted: plaza

with DISUR, like the WPI -

David Southgate 4/18/12 12:18 PM Deleted: facebook

Start searching for a graphic design student. DISUR can provide of participation for the student’s

David Southgate 5/20/12 7:11 PM Comment: Before any  information  i... s   [22] publicized   about  the   exhibition,   David Southgate 4/18/12 12:19the   PM executive  committee  must  approve  the   Deleted: exhibit  and  facebook related  expenses.   David Southgate 4/18/12 12:19 PM Deleted: plaza David Southgate 5/20/12 7:11 PM Comment: What  are  you  suggesting  ...that   [23] this   graphic   design   student  12:21 would   do?   David Southgate 4/18/12 PM Deleted: ,

contribution, thus helping the student accumulate hours of work experience, or provide the student

David Southgate 4/18/12 12:21 PM Deleted: however

with a special project for a final exam. A student’s own university can give the student a certificate

Deleted: give him

for their role in community service.

David Southgate 4/18/12 12:21 PM David Southgate 4/18/12 12:21 PM Deleted: a certificate

-

Changing the cover of the Facebook fan pages helps to keep them fresh. Consider using a photo

David Southgate 4/18/12 12:21 PM Deleted: his

that can help to explain DISUR to the public.

David Southgate 4/18/12 12:21 PM Deleted: this David Southgate 4/18/12 12:21 PM Deleted: can David Southgate 4/18/12 12:22 PM Deleted: him on his resume as David Southgate 4/18/12 12:22 PM Deleted: d David Southgate 4/18/12 12:22 PM Deleted: , David Southgate 4/18/12 12:22 PM Deleted: also his

David Southgate 4/18/12 12:22 PM Deleted: him

David Southgate 5/20/12 7:11 PM Comment: TIP: Try  to  avoid  using  “... him”   [24] or   “her”   in  sentences   that  d12:23 on’t  refer   David Southgate 4/18/12 PM to  an   actual  individual.    The  use  of  gender  neutral   Deleted: language  is  his almost  always  preferred.     David Southgate 4/18/12 12:24 PM Deleted: Give David Southgate 4/18/12 12:24 PM Deleted: facebook David Southgate 4/18/12 12:24 PM Deleted: a new look, by David Southgate 4/18/12 12:24 PM Deleted: changing the cover (

- Respond to fans who post good comments

David Southgate 4/18/12 12:25 PM Deleted: be useful to

David Southgate 4/18/12 12:24 PM Deleted: what is

26

David Southgate 4/18/12 12:24 PM Deleted: )


Timeline:

David Southgate 5/20/12 7:11 PM Comment: Please add  a  timeline  for   execution  of  this  Social  Media  Strategy.  

David Southgate 4/18/12 12:56 PM Formatted: Font:Bold David Southgate 4/18/12 12:56 PM Formatted: Font:Bold

The Revised Copy Prepared by: Dina Younis Samara Plan: Increase Public Participation in PR#127 Through DISUR’s Social Media Channels Situation: PR#127 is a project funded by the EPA, this fund will be used for planning the evaluation, cleanup and rehabilitation of the former Petro Chemical lands along Puerto Rico Road 127, some 3,500 acres that compose nine neighborhoods in the rural municipalities from Peñuelas to Guayanillla. Therefore, it is important to the DISUR for its responsibility towards the EPA, is to inform the public about PR#127 plans alongside what are the benefits of this project, and most important let the residences in these areas be an essential part of the whole project where they can give ideas and suggestions to get the best results. That’s why communication procedure is important, in order to improve the effectiveness of the organization operations, so it can explain its programs to the citizen, to help them understand and take necessary actions to benefit their own societies and cities, opinions and feedbacks of this public are important and conceder to be the motive for the success of the PR#127, and to keep them informed about the progression of all the five phases that this project will goes on.

27


For the fact that social media can do a meaningful effort, to maintain in connection with the audience and the stakeholders, came the need to increase public participation in PR#127 through DISUR’s social media channels. That’s what this plan aims to do, using PR127 Facebook fan pages, Twitter, open a You Tube channel and keep the DISUR’s website updated. Also one of the major responsibilities that DISUR is aware of is to let the audience be satisfied with the complete process of the planning and what this project will accomplish. Public and stakeholders: -

DISUR's project collaborators include the municipalities of Peñuelas, Guayanillla and Ponce

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The nine communities directly impacted by the brown fields in Peñuelas and Guayanilla

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The Office of Economic Development Alliances (Oficina de Alianzas de Desarrollo Económico) of the Ana G. Mendez University System (Sistema Universitario Ana G. Méndez)

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Private Sector: micro, small and medium enterprises; non profit sectors

-

Businesses operating in the petrochemical zone

-

Environmental groups

-

Mass Media

-

Active audience or community leaders/participants

-

Universities

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In this photo we can see that the major public who are already follow the page, have 25 – 34 years Objective: -

Increase public participation in PR#127 Facebook, Twitter, You Tube and disur.org

-

Develop public awareness of the organization’s purpose and activates

-

Increase “Likes” on PR127 Facebook fan page, up to 300 “Likes” by the end of the 2012 year

-

Receive more comments and more quality response from different public and stakeholders

Strategy: -

Communicate the socio-economic development that PR127 is focusing to achieve

-

Let the public feel that this organization is here to help them and they who can make decisions related to the success on the PR127 five phases

-

Keep the stakeholders informed about every new activity or achievement that DISUR accomplished for the PR127 progression

-

Let the stakeholders be aware that they can have an essential role in the PR127 development

Tactics – Facebook/PR127

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-

Publish news and information that can be interesting and attractive to the target audiences. For example, if the news is referring to a recycling project, then the admin of DISUR’s Facebook fan page can contact the admin of an environmental fan page to share some important information that can be useful for both.

-

“Like” fan pages on Facebook that shares the mission and vision of DISUR. That will encourage “Likes” from fans of both organizations.

30


-

Prior to an upcoming event, announce it using the Facebook Apps tools. Using this guide: o First go the DISUR Facebook fan page, from Manage go to Edit page. o Another page will open. Go to Apps and choose Events. o The last page will help you build the event where you can put the photo or the flyer of the event, provide time, date, and location. Send invitations to the contact list. o In addition, you can send emails or write a message on the wall of some individuals if you think that their presence is important and can make a difference. o Send invitations to fans that usually send comments or show interest about DISUR’s work.

31


-

As DISUR re-shares some posts from another fan pages on Facebook, for example, ASOPYMES news or activities, they as well can support DISUR’s activities by sharing some posts related to DISUR

-

Write a special note about the service and benefits that DISUR gives to the community, and circulate it every now and then.

32


-

As soon as possible make the invitation to the exhibition event at Plaza del Caribe, by using events App on the Facebook fan page of DISUR & PR#127, and in the fan page of Plaza del Caribe (after receiving the approval of Susana Santiago).

-

Changing the cover of the Facebook fan pages helps to keep them fresh. Consider using a photo that can help to explain DISUR to the public.

- Respond to fans who post good comments

Tactics – Twitter

33


-

When publishing or twitting a new tweet include a Hashtag. For example, if you want to tweet this

news, you can provide #disurpr, #ecofriendly, #southpr. For more information about Hashtags please go to the hyperlink (Hashtag in blue) -

Even if the Tweeter account is already connected to the Facebook fan page, try to tweet some interesting tweets, for example, when there is an activity and it is going to start in three hours, send a tweet including an invitation to the public as if it is a reminder or an encourager to participate

-

Tweeter is a micro-blog, therefore, some concise tweets can tell about PR127 ultimate news, for example, tweet a short sentence about the arrival of the WPI students, then tweet short statements from the students who are participating in the research to study the viability of establishing an ewaste recycling center, like what benefits can it gives. That’s will help to make the public connected and have right in the point info.

Tactics – www.disur.org -

Provide calendar of activities on DISUR’s website, although Facebook already has this advantage

-

Provide the benefits tab on DISUR’s webpage

-

When publishing a post in the Facebook fan pages, invite readers to take a tour at disur.org

-

New updates or uploaded photos to activities will help to generate traffic at the website, keep monitoring the Google Analytics to see what type of uploaded materials did the visitors click on the most

Tactics – You Tube: -

Open a channel with DISUR name or PR127

-

Start to upload videos

-

Promote these videos by using Facebook Apps, or by simply sharing them using Facebook and Twitter

-

Provide simple to read video description and include tags to easily found by the search-engines

-

Also provide all the contact info that PR127 or DISUR have 34


Timeline: -

20 August 2012 – 20 September 2012: workshops to business owner investors, universities students; social media is a good tool to promote the organization and its projects, but even though some people still do not know what is it DISUR or PR127, therefore to let people know about it do not just relay on social media but think about possible face to face communication with some public and stakeholders who are active at social media, this public mainly will be young and educated, as the Facebook charts show most followers have 25 – 34 years. Then when the public will be aware about the presence of DISUR, they will demonstrate interest in the social media which PR127 or DISUR have.

-

1 May 2012 – You Tube: prepare the channel and upload the videos, the upcoming event in May can be a good material to upload it to the social media, also it will be good to make this channel ready before the Exhibition on Plaza del Caribe at September

-

Post the latest news related to up coming projects every 3 – 4 days, for example, the public knew about the eco-friendly investigation, but there is no updates to the process, it is true that the public will know about that at a reunion on 1 May, but a little exciting news can be good to let the public want to know more.

-

When publishing a press release as a post, think about publishing a summary explaining the topic of that press release, because not all the public like to read two pages, this method can help when using Twitter or doing an integration with other Facebook pages, for example if the EPA will not share the whole press release, ask their Facebook admin to share the summary, adding a photo related to the subject will give a good attention to the post

Evaluation: -

Via social media channels, public participation can be directly measured by “likes”, participation in public comments, page views, reposting, and news coverage

-

Monitor the Google Analytics reports to know about the development of hits and visits that disur.org receives

-

On You Tube it is easy to see how many person watched the videos, commented or liked it

-

Observe new followers on Twitter

35


-

Ask attended audience to DISUR’s activates how they knew about it, for example, the reunion on 1, May also at the exhibition on September Plaza del Caribe, the sheet to gather contact info. Can have another column to answer that question

Results: They considered some of my suggestions -

Give “like” to similar pages on the facebook

-

Changed the cover photo on the Facebook fan page

- Updated the about info and added the mission and vision of DISUR on the Facebook fan page

36


Technical Help: Updates and upload new documents at DISUR’s website

37


38


Results: http://www.disur.org/en/news/disurs-staff http://www.disur.org/en/about-us-–-disur-alliance-comprehensive-development-south-puerto-rico http://www.disur.org/sites/www.disur.org/files/Press%20Release%20DISUR-WPI-Eng.pdf

Build an Invitation via Facebook

Results: From this activity I noticed that, the public of DISUR and PR127, might not be a social media public, so they must consider face to face communication as I indicated, in the Public Relations plan that I prepared

39


to increase public integration on the DISUR social media. In addition, I asked who attended the activity and I knew that no one of them came to this activity because by knowing from the social media

Activities:

Â

40 Â


41


42


43


Roles and Achievements: -­‐ Brainstorming of the effective strategies and tactics -­‐ Analyzing DISUR SWOT -­‐ Capacity to Use Microsoft word -­‐ Capacity to Use Excel program -­‐ Capacity to manage the official website of DISUR (uploading new documents, delete unwanted documents, added new taps as needed) -­‐ Capacity to use Constant Contact website to upload e-mails -­‐ Provided illustration photos to make some tactics clear to be understood -­‐ Reading articles and seeing some videos to have a better idea about the most effective ways to use the social media to build a strong image of the organization, and how to reach the public and what makes it attractive to them -­‐ Analyzing the insight info that the facebook provide to know what posts where interesting the most to the audience on the fan pages, to understand what generate most traffic on the fan pages DISUR & PR127 -­‐ Analyzing the Google Analytics tool that DISUR’s website have -­‐ Watching videos to make my writing and grammar skills in English better -­‐ Showing interest in DISUR’s tasks, for example, if I did not understand some aspect related to the work or when I had a concern I used to call Frances to have a clear information about what I may be missing

My suggestions:     -­‐ Upload  videos  at  the  DISUR’s  account  on  the  YouTube   -­‐ Update  the  About  info  on  the  Facebook   -­‐ Newlook  to  the  website,  and  add  new  tabs  and  photos  but  there  was  no  mony   -­‐ Provide   info   about   the   benefits   and   the   role   of   the   organization   in   the   community   and   the   individuals   -­‐ Provide  a  calendar  with  the  activity  on  the  website,  although  the  Facebook  has  this  advantage   -­‐ When   having   an   up   coming   activity   make   invitations   using   the   activity   Apps   that   Facebook   provide   -­‐ Make  a  new  look  to  the  fan  page,  by  at  least  put  a  cover  photo    

44


-­‐ Send invitations   to   the   contact   using   Constant   contact   so   they   can   know   about   the   presence   of   the  DISUR’s  social  media,  since  DISUR  have  more  than  1  K  contact  via  Constant  Contact   -­‐

Some of the promotional materials can be put to sell for a fund raising, to some stakeholders or sponsors (as a souvenir)

-­‐

Volunteers: they can be retired or unemployed people who already have a free time and might like to spend a time in doing something useful

-­‐

Prepare thank you certificates to the Volunteers specially for students who are doing work as community serving

-­‐

If you want to contact students volunteers from Universities, be sure to coordinate with their professors, to know if this volunteering service can be useful or within the syllabus of the class and the assigned projects

-­‐

Sistema TV (because it is part of Ana G. Mendez University, as well as DISUR) can broadcast an interview with one of DISUR’s personnel to speak to the public about DISUR in general and the up coming exhibition (generate Publicity with public and media interest)

-­‐

Since DISUR’s public and stakeholders are not necessary a social media publics, that’s why face to face communication can be effective. For example, a personal visit can be more effective, if you want to invite some potential stakeholders speak with them directly and give them the brochure of the activity, this can be better than sending an e-mail and will encourage stakeholders to participate

-­‐

For fund raising, a backdrop stand can de use, where you can put logos to some major companies, like Sears or JCPenny, since they are both at the shopping center and have environmental concerns, also a company like Toyota in Puerto Rico are concentrating in eco-friendly issues, so they might like to sponsor this exhibition. Universidad Interamericana may have an interest since they are celebrating their 100 anniversary and the campus of Ponce is celebrating 50 years anniversary in this year 2012, however they might want to help in sponsoring the exhibition, that can lead to gain benefits to attract more students

45


Working Hours:

742 AVENIDA TITO CASTRO SUITE 103 PONCE, PUERTO RICO 00716-4714

REGISTRO DE ASISTENCIA NOMBRE

Dina Younis Samara

PERIODO

9 February 2012 – 18 May 2012 Timeline for Internship Roles Done for PR127 project – DISUR

FECHA

ENTRADA

SALIDA

HORAS TRABAJADAS

9 Feb

10:30

2:30

4

Docs upload – DISUR’s website

9 Feb

At home

2

Contact list update using Excel

13 Feb

10:00

1:00

3

15 Feb

10:00

1:00

3

15 Feb

At home

Attending a conference call, uploading e-mail marketing Constant Contact Contact upload, update Constant Contact, talking with David about PR Tactics for PR127 Searching info contacts 15 municipality south Puerto Rico

21 Feb

10:00

21 Feb

At home

22 Feb

10:00

1:00

3

27 Feb

10:00

1:00

3

28 Feb

At home

6

1 Mar

Plaza de Caribe

3

2 1:00

3 3

JUSTIFICACIÓN

Reading docs about e-waste planning, talking with Frances about press releases Writing press release Mini grants, e-waste Headline titles tutoring by David, reading from WPI website, searching for e-waste info in Puerto Rico, revising the press release Talking with Frances about PR127 and DISUR SWOT, brainstorming for tactics and solid image to DISUR Uploading new docs to DISUR’s website, updating other docs upon requested Attended a reunion with Frances and David at Plaza del Caribe for the exhibition planning with Susan Santiago – marketing department 46


6 Mar

10:00

1:00

3

7 Mar

At home

10

Brainstorming and planning for the exhibition in a reunion with DISUR’s personnel Writing PR plan for the exhibition

9 Mar

At home

3

Drawing Brain-map Mindjet

1

Meeting minutes for the 6 Mar reunion

3

2

Uploading newsletter to the website, 8 reports, talking with Frances about press releases Brainstorming to build a PR plan to increase public participation at DISUR social media Evaluation discussion about my work with DISUR, talking with Frances and David about social media plan and Google Analytics Social media investigation: new strategies, reading, planning, watching videos, developing English grammar and writing skills, finally writing the plan At DISUR office, flyer update for upcoming activity, built an activity invitation via DISUR & PR127 Facebook pages Revising the flyer and DISUR logo

13Mar

At home

26 Mar

10:30

30 Mar

At home

2 Apr

10:30

1:30

3

3 Apr –8 Apr

At home

Spring break

40

9 Apr

10:00

2:00

4

10 Apr

At home

12 Apr

11:00

1

Reunion planning for the Exhibition

13 Apr

2

17 Apr

At Interponce At home

22 Apr

At home

4

23 Apr – 26 Apr 1 May

At home

30

Talking with prof. Vivien about volunteers recruitment and searching for possible volunteers Searching for new media contacts and writing on the Excel Investigation and learning about Aguirre in Salinas, reading old docs about PR127 from DISUR website Revising and re-writing Social media plan for DISUR

Guayanilla

3

At home

25

9 May – 15 May 16 May

1:30

4

12:00

4

2

Attended Convocatoria comunitaria, asked the participants how they knew about this activity and took videos Revising and re-writing the Exhibition plan at plaza del Caribe and updating some new ideas Reunion in DISUR with Frances and David for Evaluation and final comments

179

________________ ____________ FIRMA DEL EMPLEADO

FECHA

________________ ____________ FIRMA AUTORIZADA

FECHA

COMENTARIOS:

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________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ Timeline for Activates Participation, learning process and material revision Date 16 March 2012 27 March 2102 28 March 2012

28 March 2012

Universidad Corazón Universidad de Ponce Universidad de Ponce

Place del

Task / Activity Sagrado Primer Simposio: for PR students Interamericana Taller: C3, PR Creativity, Culture and Communication Interamericana Conference: “El relacionista Profesional y el cliente como marca” Perfect Parrtners Interamericana Diálogo: EL arte como medio, Arte y Publicidad Interamericana Exhibición de fotos

Universidad de Ponce 28 March 2012 Universidad de Ponce 29 March 2012 Universidad Interamericana Coloquio: Periodismo en de Ponce Puerto Rico 15 April 2012 Plaza del Caribe Agricultural and Historical activities, publicity exhibition for Glade 3 May 2012 Universidad Interamericana Taller: Hogares Ecológicos de Ponce 4 May 2012 Universidad Interamericana Taller: Introducción de de Ponce programas de promoción 6 February At home and University Reading about Public – relations and advertising 17 May from the Internet and the text book, searching about publicity of some global companies and watching learning videos about English writing style and PR 6 February At home and University Press Releases writing for – attended activities and 17 May branding case, analyzing some TV ads 13 May – 17 May At Home Preparing the Internship Portfolio and working hours lists

Hours 4 3 2

2 1 1 3 2 3 15

5

5 46

Total Hours: 225

48


Supervisor Evaluation: DISUR – Internship center

49


50


Center Final Evaluation

51


Recommendation Letter

Â

52 Â

Digital portfolio  

Internship summary