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Conclusion

The initial purpose was to conductmy own experiment and write reviews from first person perspective. However, because of the current situation of the world caused by Covid-19, we have limited capabilities in which we cancreatean environment where a group of people mustbeindoors together, doing certain activities.I would like to take this research further by extending my knowledge, conducting the planned experiment andinterviewingpeoplewhen I can.

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I have explainedwhat the subliminal means andwhere it originates from, talked about the meaningof subliminal stimuli, subliminal perception and subliminal advertising. I discussed where subliminal advertisinghas been used previously and how it works, giving examples from severalliteratures.I also talked about my approach and methodology before and during processing this work.I believe that writing this essay gave me anew perspective oncertain fields such as advertising industry, andwhat could be achievedif there was enough studies and exposure withinthe concept of subliminal.

How much further can the effects of subliminal stimuli and subliminal advertisement

can go? Is there a dark part of this concept where we should genuinelyfear? Whenmore studies and experiments donein the futureand the more knowledge is gained about the field and the concept, with therise oftechnology, will certain groups of people be able to control our unconscious?There are perhaps hundreds of questions we could think of when it comes to things related to unconsciousmind. That is why I willextend and improve this study in the future.

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