Introduction

Subliminal perception is an interestingtopic, that has been researched and studied for many years. It is a controversial subject and there is a reason for that. As well as there are conflicting evidences on the concept, there is doubt of the effectiveness of it (Trappey, 1996, p. 519).So many publishes and review support and oppose to the effectiveness of it and even today, it is being experimented by many different researchers. Whenever a topic is to do with the unconscious mind, we are sceptical and, in a way, fearful. Therefore, subliminal perception is a subject that shouldn’t be ignored and should keep experimented and researched on.

In this essay, I will be discussing the effectiveness of subliminal persuasion, used in print advertising and how behaviour can be affectedthroughthe use subliminal perception.

The report is divided into five sections. The research methodology is addressed in the first section, talking about my approach and how it affected my process, both positively and negatively. Critically analysing each step that I took to research and gather information; I will evaluate the path I took. Second section is about thedescriptive analysis of thefollowingterms;subliminal perception, subliminal stimuliandsubliminal persuasion, investigating and comparing various literatures written about the concepts. Third sectionexplores subliminal advertising, discussing in depth how it works and where it’s found. The discussion takes place over examples found in media,previous studies and experiments done in the field. Fourth and the last sectionconcludes the research question and proposes the future of this study and where it may lead me in my theoretical career.