Why is the popularity of Facebook declining?

In modern society, we are using social app which makes our life more convenient. There are varieties of apps which keep changing.

By Kenta Kobayashi

Now, the most popular social app is Facebook, which has not been changing in the past 10 years. In 2012, there were 1 billion active users, ( Number of active users at Facebook over the years (yahoo.com) ) and even now there are 2.9 billion active users which is longer than any other social app. ( Biggest social media platforms 2023 | Statista )

Do we really use Facebook?

( Teens, Social Media and Technology 2 022 | Pew Research Center)

However, I have not often heard that people especially younger generation are using this app frequently. It seems like younger people, including me are using app such as Instagram, Snapchat, Twitter, TikTok etc. In fact, I asked some of my fellow students which app they use the most and found that Youtube, Snapchat, Instagram and other communication app are used the most.

←According to a 2021 report by Pew research Centre, 71% of 18-29 years old in United states were using Facebook in 2014 but the user had dropped to

So, why does Facebook have the largest number of users even though they are not common nowadays?

This is because most users of Facebook are in older age group and in the developing countries.

Why is it just younger people?

Because Facebook faces competition from other social media app such as Snapchat, Instagram etc. In my opinion some people feel that traditional Facebook is inferior to these apps because modern apps are more attractive visually such as design and functions. Also, some people have been using Facebook for a long time and tired of it and they prefer something new. Thus, since younger people tend to prefer newer and trendier apps, they are moving away from Facebook gradually.

Any problems?

One of the problems for declining Facebook is that different group of people use different apps depending on their individual needs. Consequently, it may be difficult to keep in touch with friends and family in the same app and maintain relationship.

In short, from other sources and survey, we can say that there are some problems for declining Facebook, but isn’t it natural that apps which people seek the most is changing as time goes? It seems that this fact cannot be helped. It appears that this is an inevitable reality.

How does social media affect our music and musicians? How does social media affect our music and musicians?

Haruka Ito

Recently, social media has been an essential part of our life. More than 84% of the population are active media audience in the United Kingdom, and this percentage increases up to 91% for teenagers. Given that there are 4.76 billion social media users in the world, the impact that these social media and other services on the Internet have on industries must be huge - and music industry is not the exception.