Digital Fairways

Digital Fairways is an advertising and marketing platform that connects businesses with golfers through an interactive mobile app. The platform features more than 12,000 golf courses across all 50 states, combining digital scorekeeping, GPS technology, and real-time player tracking with full-color advertisements from both local and national brands. Golfers use the app to manage scores, explore detailed course data, and compete with friends, while advertisers gain consistent, year-round exposure to an engaged and upscale audience. They were developed to bridge the gap between modern digital advertising and location-based engagement. Their primary focus is a mobile platform that integrates GPS-enabled golf scorecards, live multiplayer features, performance tracking, and branded advertising placements. Through this model, advertisers can choose specific golf courses to showcase their businesses. Each advertisement features professional artwork, company logos, and a direct website link, providing an interactive, visually engaging marketing experience. Digital Fairways offers both local and national businesses an affordable way to advertise directly to golfers who spend hours at a course. The app functions as both a performance tool for players and an effective marketing platform. Golfers gain access to more than 12,000 golf courses across the United States, allowing brands to reach audiences on both national and regional levels. This combination of wide coverage and precise targeting creates meaningful engagement for advertisers. They enhance the golfing experience with a digital scorecard that displays hole details, including par, yardage, and handicap. The scorecard supports up to four players, making it easier for golfers to track performance in real time. In addition, a detailed statistics feature lets users review their progress over time by monitoring average scores, best rounds, and performance trends.