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A Welcome messAge
ur announcement in March that Ernie Els and Tiger Woods would serve as opposing captains for the 2019 Presidents Cup at Royal Melbourne in Australia was a special day for the PGA TOUR. Suffice it to say, that day I felt humbled to be sitting on stage between these two greats of the game. They are men, after all, who 15 years ago were called to have an audience with Nelson Mandela, arguably the most inspirational leader of the 20th century. To this day, Ernie and Tiger speak of that meeting with reverence. After all that Ernie and Tiger have accomplished as premier global athletes, to feel the passion and hear the enthusiasm they still have for our game, the Presidents Cup and what the event stands for was truly invigorating.
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It reinforced the faith I have in our mission at the PGA TOUR and all the work that so many selfless people do to achieve it. But as much as Ernie and Tiger got us longing for the 2019 Presidents Cup, we all know that there is so much to savor between now and then. As we prepare for the remainder of the 2017-18 season, what will usher us into the FedExCup Playoffs and our season-ending TOUR Championship will be a new advertising campaign that showcases the quality of our players’ talents inside the ropes, while widening the lens to show that it’s so vibrant outside the ropes, too. The campaign, “Live Under Par,” was launched in mid-April, and we’re thrilled with the message it sends: That there are so many layers of excitement and excellence within the PGA TOUR, from our players to
our fans to our communities that benefit from the great game of golf. Tiger Woods said he asked Mr. Mandela once why he was being so precise about the simple act of folding a newspaper. It was owed to his years in prison where Mr. Mandela said he learned “to slow down time.” That allowed him to embrace a deep appreciation of the world around him. What a beautiful thing to say and how we all wish we had such a brilliant skill in this busy world. But I suggest that if we study this “Live Under Par” campaign, we’ll slow down, step back and see the PGA TOUR and this great game like we never have before. I think you will find that it will be an inspiring view. ■ Jay Monahan, PGA TOUR Commissioner PGA TOUR ESSENTIAL GUIDE 2018, Part 2