TABLE OF CONTENTS
Introduction
Keeping an eye open. An introduction to the cultural economy of media art
11
Section 1: Buy, sell, conserve media art: enlightened collectors and enlightened artists Dear collector
20
Make it big and flat
26
How to sell online art and make millions (of visits)
32
Section 2: Art and value in the cultural industry: commodification, validation and attention economy Art industries. A new production paradigma
54
The economy of attention transforming user attention into monetary value
60
On how to own what is unique and on how to be ownable
70
Section 3: Art production and distribution, some new emerging possibilities and critiques 7