DIGIMAG 52 - MARCH 2010

Page 41

our consuming ways. On the frontline, parisian street artist Zevs, who began his activity in Paris suburbs during the 90s, making use of the red color and climbing walls seeking clear spaces to paint on, in a city already saturated with graffiti. His prime source of inspiration is the urban space, dominated by images among which communication societies logos stand out everywhere.

tax being put on them (so it would have even been a more radical standpoint compared to what the congress was trying to do). When one of the journalists, who had misunderstood the place in which the conference had to be, arrived at the Chamber of Commerce headquarter, the PR grasped what was happening and ran to the conference where a ludicrous battle for who was the actual representative of the company

Zevs developed a distinctive style studying them, going from using inflammable painting in first place, to subsequently paint shadows’ silhouettes (benches, streetlamps and even sleeping tramps), using the very same paint that is used to make zebra crossings, to paint the outlines. During the day shadows disappear; in this way though, their contours, the memory of them remains. Being acting unauthorized, he used to go around disguised in a yellow working suit, that immediately became a second skin for him.

began. The Chamber of Commerce did obviously sew the artists, the trial is currently going on: this is not considered from them as a problem though, since their actions are aimed to be acts of denounce, wiling to put the actual truth on evidence. This is the same reason for which they attacked other companies, they realized and are willing to keep realizing films, -for instance The Yes Men fix the world, which has been shown during the festival-. Among their actions there has also been the printing of some fake editions of “The New York Times� only containing

He also used to wear a mask in order to put distance between himself and his works and actions, as well as to give life to a character constituting a performative element by itself. Moreover, the mask has always allowed him to remain anonymous, turning him into a featureless superhero people could project their own image on. Even so, after being arrested in Hong Kong, Zevs is no

positive news about the ending of the Iraq war, that have been then distributed for free. Dreams and hopes that may one day come true. From denouncing companies and businesses inadmissible behaviors, we shift to decrying the control marketing tries to wield over us and 39


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