DIGIMAG 49 - NOVEMBER 2009

Page 46

Reff/rewf. Short Chronicle Of A Contagion Salvatore Iaconesi

has managed to get cross-party consensus from the world of activism, new media art and even politics? To understand this, we look for in motivation. Initially the Web Factory provided inside clauses bizarre as the prohibition of using techniques such as the remix and the mashup or ask participants the unilateral transfer of rights to works submitted, including for commercial purposes, or to reserve to the promoters of the competition the opportunity to remix the same works as desired.

“After two centuries of revolution and quasi-revolution, a historical lesson is clear: you can not destroy the authoritarian structure, it can only resist” – Critical Art Ensemble: Electronic Civil Disobedience (Castelvecchi, 1998)

Acquired the domain www.romaeuropa.org, leaved by the Foundation (www.romaeuropa.net), REFF esists with his fake identity and soul of the very real squatters: in a few days the turned version of the competition (all dedicated to remixes and in Creative Commons) will be online, collecting a record time for the accession of eighty partners from around the world.

For loyal readers of this magazine, REFF is not new: this symbol perhaps resonates in their ears like an echo family and it is plausible that they may know some or all the story behind it. Me ripercorriamola together in his milestones (1). REFF going to RomaeuropaFakeFactory. REFF is the fake version of (almost) namesake Romaeuropa Web Factory, a competition launched in January 2009 by Telecom Romaeuropa Foundation to support digital creativity. Why make it a fake? And why this fake 44


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