DIGIMAG 26 - JULY / AUGUST 2007

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During the last weekend of 30 th and 31 st May, Virtueel Platform of Amsterdam launched an SOS to protect and develop our cultural system. This Dutch institute that deal with e-culture from a decade knows that naturalize culture means making efforts and that it is necessary to ask questions and put to use some strategies to avoid dirty trick. Cultuur 2.0 is the name of the international conference-workshop where business, politic, cultural and artistic sectors speakers have been invited to discuss about the health of the knowledge diffusion in the telematic ecosystem.

classify contents, the connective material grows automatically and autonomously. But the horizontalness of the participative culture, creates enthusiasm on one side, but concern on the other.

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The 2.0 web structure meets the cultural institutions one: and here’s the species evolution. Cultuur 2.0 focused on how the internet application of last generation and new practices generated from it are applicable to the cultural sector, and it asked if those application represent or otherwise a menace to culture organization and quality.

About the argument, Charles Leadbeater and Andrew Keen, two of the event guest, presented different vision. The first one is enthusiast of the offered Web 2.0 potential: social networking and mass creativity represent the access key for a participative society where spectator means critic protagonist in first line. This is the argument of We-think: the power of mass creativity, a sort of meta-book that experiment new form of intellectual participation and creative collaboration both in theory and in practice.

Sharing, classify, exchanging information and again review, sort, structure knowledge are now cognitive habits that allow to interact and contribute the collective architecture that social network, blog and wiki words allow to build. Wikipedia is an example for everyone: once created a platform in which all the users can insert, modify and

The official publication is fixed for next year, while drafts of this project are available for everyone who’d like to correct, enrich or shoot them

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