Global Business Connections DIF2018 engaged international tech communities and created an environment that attracted international events including Magnify World and Blockchain APAC which featured speakers from top tech companies globally. Additionally, technology experts were attracted to attend and speak at local events across the State exposing Victorian communities to thought leadership in relation to digital innovation. The experience was so positive that many of the international speakers have expressed interest in returning for DIF2019.
Global Tech Leaders Dialogue' AIIA and Victorian Government Working with the Victorian Government Trade and Investment Offices around the world, DIF2018 attracted international visitors from at least 12 countries. A key event for many of these visitors was the 3rd annual Global Tech Leaders Dialogue (GTLD), hosted by the Victorian Government in partnership with the Australian Information Industry Association (AIIA). The GTLD is a tech diplomacy initiative that positions Melbourne as the ideal location for open discussions about the impact of technology on represented economies. The event is an opportunity for technology leaders from participating governments and industry to share challenges, discuss opportunities, examine effective policy instruments and build relationships. It also showcases Victoria and the vibrancy of our digital innovation ecosystem.
‘Melbourne Tech City’ International Advertising Campaign DIF2018 presented the perfect backdrop for the launch for the Melbourne Tech City campaign. 1.08 million views of video interviews with Melbourne Tech Leaders and 209 media outlets picked up the story with a potential audience of 10 million. Some may well have found the DIF website as they searched for more info on Melbourne, which may explain why US based visitors were the highest cohort outside of Australia.
'Victorian Invitation Program' Trade & Investment DIF2018 created an attractive opportunity for interstate and overseas tech companies to visit Victoria. Working with Trade Victoria a targeted invitation program to international delegations was developed which resulted in delegations from Malaysia and Singapore. Secretary Richard Bolt hosted the Global Tech Leaders Reception to over 150 industry leaders.
Pivot City and Cyberjaya Partnership A highlight of DIF2018’s international engagement program was a visit by a delegation from Malaysia and the announcement and signing of an Innovation Partnership between Pivot City, Geelong and Cyberjaya, Malaysia. (Photo Digital News Asia)
