a new online resource
for first-time homebuyers
The millennial generation of first-time homeowners now represents 38% of the real estate market. But, most of these buyers don’t know where to start when it comes to purchasing their first home. This generation is so used to doing business online and now a new online resource, balsa, is here to help. We sat down with the owner, Ruffin Mitchener to find out the concept behind the company. HOW DID BALSA GET STARTED? “How much do you pay in property taxes each year?” “How much do I need to save for a down-payment?” These are just examples of the many questions I received, and continue to receive, from friends after buying my first home, an apartment in Santa Monica, CA. Surprised by these questions, I began to realize the startling lack of resources available for young people today on this incredibly impactful subject. And, I have to admit, even though I grew up in a real estate family, I was just as clueless before becoming a first-time homeowner myself. Jumping into the buying process blind, I was very fortunate to receive thoughtful guidance from both my mom, a Realtor® for over 30 years, and local representation. I realize, however, that not everyone has access to advice from similar leading industry professionals. And even though I had great advice, I still wish I had gone into the process with a better overall understanding of the homeownership journey. The purchase process moves extremely FAST, especially in a market like today, so more knowledge would have allowed me to make quick and confident decisions throughout. From my reflections on my first-time homeowner journey, I decided to launch balsa, where we are working to build the go-to online resource promoting equal access to real estate education so that everyone has a fair chance at generational wealth. 58
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DM STYLE
- Summer 2021
Discover more at
DICKENSMITCHENER.COM
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(704) 342-1000
