5 Marketing Tips for Orthodontists
5 Marketing Ideas for Orthodontists Having To Handle appointments, keeping your support staff ready for success, and doing everything else necessary to keep your orthodontic practice running smoothly, most likely you don’t have the time or know-how to think about a large-scale marketing strategy to grow your practice. But in today’s competitive healthcare space, where one poor patient review can affect your reputation and bottom line, it’s important to make marketing your priority. Compared to dentists, your target market is much smaller and your patients come and go more frequently — but these differences can actually help you succeed. Here are 5 marketing strategies that are easy to implement, cost-effective and likely to yield relatively quick results. 1. Create Video Content Online You must think like a marketer if you want to keep your patient panel full. Creating timely, relevant content will improve your search results and it does position you as a trusted expert. Good Example of a Testimonial: https://www.youtube.com/watch?v=qBwQjeotho4 2. Think Local Video Marketing Having a Video of your practice and services is the first step in addressing getting more visibility for your practice. The most important things you can concentrate on is the organic rankings so you can market effectively 24 hours a day, 7 days a week or 365 days a year! The video advertising channels can be an effective way to target market parents whose kids need braces and potential patients who are thinking about Invisalign. Other ways are to create a marketing budget for local Facebook ads or Google Adwords campaigns and think about setting up a table at a local event, sponsoring a sports team, or donating your services at a fundraiser. Always remember make sure there is incredible video content about your practice and you. Good Example of a Testimonial: https://www.youtube.com/watch?v=iw8dBEWuvXU 3. Build relationships with area dentists
Referrals from dentists are one of the best ways to get new patients. Dental patients already know they need your services, whether it’s now or later. And, if a patient trusts and values their dentist, they’re likely to trust you as well. Establishing relationships and building a strong rapport with area dentists will make your practice expand. Produce educational, “evergreen” video content on your websites and on a blog with articles like ”How To Clean Your Braces and ”Best Hygiene Methods For Braces.” Also feature other types of content, such as blog posts, videos and free downloads. By sharing this content on your social media channels. For example, you could create demonstration videos in which you walk patients through procedures to put them at ease. Make sure to do all this in video format so it is easily seen and accepted. Good Example of a Testimonial: https://www.youtube.com/watch?v=Mjfp6KML2mM 4. Offer incentives Since orthodontic care is costly and often not covered by insurance, offering specials for new patients is one of the best marketing strategies to get new faces in the door especially with video. Here are different ways to approach patient incentives: Offer free consultations for new patients, a discount on certain services, special packages, or valueadded extras that don’t cost you much. Give a discount to patients who pay in full, upfront. Reward patients who provide referrals with gift cards to a local store or a discount on their next service. Using video to give coupons for cleaning, x-ray and exams or a special offer that lets everyone know who you are. Watch This Testimonial: https://www.youtube.com/watch?v=hAMwS7_tNHk 5. Once they see your practice Ask for feedback After patients search online for orthodontists or turn to social media for referrals, they’re looking at ratings and reading your reviews. Especially video reviews. They want to know what happy patients think of you and how satisfied they are with your services. Online reviews can also help improve
your search engine rankings, so they should be an important part of your overall marketing strategy. Ask for patient review as soon as possible — send them a email right after their appointment to increase the chances they’ll leave you a review. You can do this by sending a note with links to your Google+ page, Facebook page or Zocdoc profile. Make sure you have online video testimonials to help your practice grow. Potential Patients are happy seeing other people. Monitor and respond to any negative reviews, and work to resolve the issues patients have. This will show prospective patients that customer satisfaction is really important to you. Your video marketing should be circulating showing your office and staff to new patients. You should make videos of other services you offer to get more dental patients. Want Professional Marketing Assistance Visit www.MedicalDentalMarketing.com Good Example of a Testimonial : https://www.youtube.com/watch?v=nd_JiPUgLG0