What video content can do you for business

In 2023, it was reported that online video content had an audience reach of 92.3% among internet users worldwide.

Businesses who invest in its creation yield substantial increases in engagement, brand visibility, conversion rates and ROI. Here's the 411 on the kinds of content you should be shooting based

on what area of your business you desire to improve and expand.

Build trust

Credible and brief testimonial videos from past and present clients can provide powerful social proof that the work you are doing is valuable.

Equally, it gives a first-hand insight into your business, who you are and the values and core beliefs that you stand for.

Hook your audience

The human brain processes visual information at a faster rate than it does text, making video an ideal tool to capture viewer attention and provoke them to find out more about your business.

Generate leads

Educational content, such as webinars or

short how-tos, show potential clientele the knowledge that your team has. Creating informative content that seeks to address problems that they might have will demonstrate your thought-leadership as a business.

Improve SEO

Video content shared to social media can increase social shares, which then indirectly improves SEO for your business’ website. Search engines are increasingly ranking them higher and higher, meaning websites that include video content see enhanced visibility and an increase in organic traffic.

Want to learn more about how Scaramanga can help with your video content?

Email info@scaramanga.marketing