Three New Partnerships for the Pop-Up hotel, Thanks To Sussex-Agency, Creative Pod

ECHO International, the sister company of Creative Pod has secured three exclusive partnerships this year for the Pop-Up hotel, who deliver premium accommodation and world-class hospitality at the finest events. Driven by the Head of Commercial, James Turner, ECHO is a global specialist in corporate sponsorships, brand activation, and collaboration. James has been working closely with the Pop-Up Hotel to help them redefine the festival experience by

combining the hotel with luxury brands. To kick off, James secured a delicious Mixer Partner with Fentimans, home of the British botanically brewed beverages. As music lovers were counting down to The Pop-up Hotel, Glastonbury, Somerset, back in June, they were securing this iconic partnership which brings the ultimate festival flavours creating the perfect balance between the pleasures of luxury camping and luscious British-brewed drinks in time for the most anticipated music event of the country.

That’s not all! James also secured the Fragrance Partner of the Pop-Up hotel, by collaborating with Creed, known for creating timeless scents using the finest ingredients. This collaboration marked a seamless synergy between luxury fragrance and premium accommodation, enhancing every guest’s experience with Creed’s iconic scents that resonate after the festival ends.

Last, but certainly not least, James had one more idea up his sleeve to secure an exclusive Ice Bath Partner, with Brass Monkey. This collaboration marked a truly refreshing treat, as ice baths are gaining popularity as a significant trend, with numerous experts emphasising the remarkable benefits of cold immersion for health and wellbeing. This seemed like the perfect partnership, creating a unique festival experience.

James said: “I’m thrilled to support the Pop-Up hotel with their partnership agreements. I’ve enjoyed collaborating with the team, helping them set a new standard for luxury at festivals and connecting them with renowned brands worldwide.”

creativepod.uk.com