Using AI ethically for business

Using AI ethically for business

At the November education seminar, Kieran McNeill from Scaramanga Agency, presented an update on some of the main AI (artificial intelligence) tools available for businesses and how to adopt these into their business, taking into account the ethical aspects.

If you missed the seminar, Kieran and Claire Scaramanga have recorded a podcast, which covers the areas discussed.

There has been a huge uptake in the adoption of AI since ChatGPT was introduced by OpenAI (now part of Microsoft) in November 2022. There are generative AI tools covering every aspect of business, as well as open source models which businesses can use to develop their own models to train with relevant data sets and then use.

In terms of ethics, Kieran looks at many aspects, including the question of plagiarism and the potential damage that AI-generated content could do to your search engine optimisation.

AI can now pass the Turing test, where a computer is indistinguishable online from a human – a CAPTCHA is an example of a Turing test. This is making it harder for computers to detect AI content and identify plagiarism. However, humans can often tell the difference!

At Scaramanga, we create a lot of original content for clients, but we do not use AI to write any of it. We think AI has a part to play (topic research for example), but that human creativity is still very important and must be preserved.

You can listen to the podcast at: scaramanga.agency/about/podcasts