Presentations continued

Social Media for SMEs – How to Get Results From Your Channels

Presenter: Amanda Beechey – Consultant at The 8020 Consultancy

Presenter:

Mark Scholefield & Alicja Gaszynski – Digital Marketing team at Storm12

Join us as we discuss ever-changing algorithms, creating content designed to get engagement and how to maintain a consistent schedule. We’ll cover the basics as well as tools, tips and tricks to help you get the most out of your outreach programme, making social less of a chore and more of a key tool in your marketing mix.

BIO: Mark heads up Storm12’s Digital Marketing team, designing and delivering strategy-backed campaigns, marketing automation, content and a host of other services for clients. Matching strategy with creativity and a not-sosecret love of analytics, Mark helps clients make data-driven decisions for their digital marketing programmes.

BIO: Alicja has always had a fascination with social media and even wrote her 25,000 word dissertation on fostering consumer relationships using social media. Dubbed a social media guru by not only her friends and family, Alicja enjoys creating captivating content for the various social media platforms. She is also a data-driven person and finds the analytics side of digital media as interesting as the content side.

In this session we’ll introduce what we call ‘the business anatomy’. And, as with any anatomy, why it’s health matters. You’ll hear about the hidden health issues that most likely lurk behind the ‘urgent’ issues repeatedly consuming most of your time, and at the expense of dealing with more important longer-term matters. We’ll provide some suggestions as to what to do about them, helping you to find more time to focus on what’s actually important for your business. No matter your size or what you do.

BIO: Amanda combines a 20-year senior level career in international sales, with an enviable experience of running high performing client teams in challenging and competitive marketplaces.

If commercial performance and client delivery are crucial issues that are at risk, Amanda’s ultra-disarming and empathic skills quickly identify where the issues lay and help correct the approaches needed to get things back on track.

Bring It On… How to Stand Up and Present With Greater Confidence!

Presenter: Joe Cheal – Lead Imaginarian & Trainer at Imaginarium Learning & Development

How do confident presenters build confidence? What do they do that makes the difference? How do they prepare themselves?

In this session, you will discover five practical tips… to develop your presenting confidence… and this will help you engage an audience, gain credibility and be remembered for all the right reasons! Bring it on!

BIO: Joe Cheal, Imaginarium Learning & Development, has been presenting professionally for over 30 years… including helping others to develop their resilience and to present more confidently. He is co-author of “The Model Presenter” and looks forward to sharing some rather cool stuff with you!