A NEIGHBORHOOD FOCUS

In addition to initiatives that apply across Downtown, the master plan also includes a district-by-district redevelopment strategy that builds on the unique character of each neighborhood to attract new investments, new residents and new economic activity.

This plan uses extensive marketing research to identify the types of residents most likely to be attracted to the various neighborhoods. Based on the assets of the neighborhood and its target market, a set of Neighborhood Branding Guidelines and District Specific Standards were developed to enhance each neighborhood’s appeal among these potential residents.

The Branding Guidelines and District Specific Standards accentuate the districts’ personas by creating customized color palettes, logos, street banners, landscaping and other decorative items, along with special designs for lighting, paving, and park benches and other furnishings.