Communication Strategies for Participatory Sustainable Development

Page 13

Cultural Lock-In:

The evolving stock of non-sustainable structural, psychological and cultural patterns, social norms and values that have acquired prodigious force by virtue of their deeply entrenched and continually reinforcing nature.

Culture:

The totality of knowledge, skills, rules, standards, prohibitions, strategies, beliefs, ideas, values, and myths passed from generation to generation and reproduced in each individual, which controls the existence of the society and maintains psychological and social complexity (Morin 1999).

Efficacy:

A sense that one has the capacity or ability to do what is necessary to produce a desired outcome (Snow & Soule 2010).

Framing:

The setting of an issue within an appropriate context so as to achieve a desired interpretation or perspective (Shome and Marx 2009).

High Construal Mindset:

Prominent mental construal in instances of high psychological distance and in which high construal variables are salient. Also called abstract mindset.

High Construal Variables:

Numerous psychological traits, behavioral tendencies, and qualities of construal, which become salient in instances of high psychological distance.

Idealistic Self:

Mental representation of the self that places principles and values above practical consideration and seeks to explain a person’s sense of true self (Kivetz and Tyler 2006).

Low Construal Mindset:

Prominent mental construal in instances of low psychological distance and in which low construal variables are salient. Also called concrete mindset.

Low Construal Variables:

Numerous psychological traits, behavioral tendencies and qualities of construal, which become salient in instances of low psychological distance. xiii


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