deirdrehbyerly trainer
writer
public relations pro
byerlydh@gmail.com 720-220-3114 4459 S. Field Ct.. Littleton, CO 80123
summary My expertise in training, writing and public relations combined with strong people skills give me the ability to create engaging presentations, communications materials and coaching curriculum that are relevant to both clients and prospects. To view my work in more detail, visit my website at DHByerly.com.
experience Kids’ Nutrition Co., 2005 - p resent Co. , Inc., Lakewood, CO Child Care Sponsors, 1993 - 2005 Sponsors , Denver, C O Education Czar, Marketing/Nutrition Consultant Developed marketing pieces and created highly effective nutrition trainings for child care professionals delivered in workshop and one-on-one formats. • Created marketing, training and support materials, and sales presentations • Developed succinct, brief health trainings for preschoolers • Recruited 100+ new clients • Supervised 90+ child care providers’ food service and maintained compliance with USDA regulations; implemented corrective action plans as necessary 3E Health Ed Tools , Littleton, CO 2008 - p resent President The 3E mission is to create training tools for health educators that are easy to use, effective and entertaining for children. • Co-authored Follow That Germ and Follow That Food easy-readers • Developed support curriculum including ingenious temporary tattoos, games and coloring sheets • Marketed products nationally to the Child and Adult Care Food Program (CACFP) selling over 3000 books and more than 20,000 temporary tattoos • Spoke at the national conference of The Sponsors Association
Mom - O - Rama Workout Videos, Littleton, CO 1996 - 1998 Vice President Produced two ground-breaking mom-and-baby fitness videos that allowed moms to exercise with their baby or toddler and garnered international media attention. • Sold 8000 units worldwide one at a time by mail without benefit of distribution • Crafted press releases that attracted media coverage in 25 national consumer magazines, more than 80 major daily newspapers, 30 television stations and 3 national TV shows • Made personal media appearances in ten states • Spoke at Mothers Of Preschoolers International convention as well as a variety of mom and baby groups around the Denver metro area Weight Loss Clinic , Denver , CO 1989 Area Trainer Trained new hires in sales, record-keeping, office management and client interactions. KLSC/KYBG/KADX Radio , Denver, CO 1985 - 1988 Production Director/On-Air Managed copywriting and production of all commercials produced in-house. • Won the Colorado Broadcasters Association Awards Best 60-second Commercial in 1986 and 1987 • Copywriting and commercial production of 100+ radio ads • As “Diane Hall,” on-air middays, voice-overs, personal appearances KSHY Radio , Cheyenne, WY 1984 - 198 5 Operations Manager/On-Air Managed accounts payable/receivable, staffing, promotions and was on-air p.m. drive.
education Colorado Christian University, Communications major
references • • •
Juliann Jacobson, Kids’ Nutrition Company, Inc., 303-987-4851 Evan Roth, Nelnet, 303-696-5457 Lisa Stormes Hawker, BrainStormes Creative, 720-289-8139