Case Study
had. Dhalia has both bought and
women’s collection on the upper floor.
without undermining the importance of
sold for us in the past” he added.
Brook’s Brothers started as a retail store
the women’s collection, specifically the
for men. Then 30% was dedicated to the
work of the new designer in 2016.
Once the property was acquired, the
women’s collection and from spring 2016,
shop had to be stripped entirely in order
a new creative director shall be designing
Besides the local expansion strategy, plans
to reflect the brand’s design and the entire
the women’s collection and accessories.
for expanding the brand include more
process was completed within three
stores in Europe, the Middle East and Africa.
months from the date of purchase. The
The current priority for Brooks Brothers
In the last three years, Brooks Brothers
store is spread over three floors which host
in Malta is the importance of increasing
has opened stores in Moscow, Istanbul,
the three different clothing lines, namely
their brand awareness, thereby positioning
Rome, Madrid, Abu Dhabi, Prinicipality of
Red Fleece on the ground floor, men’s
Brooks Brothers as the prime destination
Monaco, Dubai, Tallinn and Bucharest.
formal wear in the basement and the
for gentlemen of every generation
D END 9