Unacceptable Logo Usage
Lima Charlie HQ
Lima Charlie HQ Alternate Stack No other configuaration should be used for the LCHQ logo. The only styles used should be the full-length, side-stacked, or logomark-only versions.
◀
The spacing, size, and position for the logo text has been established by the brand's design. Using a different size font (or a different font altogether) can and will cause confusion. The logo font should remain consistent in any use of the logo.
◀
Text Size Changes
Lima Charlie HQ
◀ Alternate Fonts
All logos should maintain consistent scaling. Never squeeze/stretch a logo! This is especially common when used on print and web materials. This can be prevented by scaling based on percentage instead of dimensions.
The Lima Charlie HQ logo should never contain any font other than Mate SC. This includes "acceptable fonts" laid out in the typography section or fonts that are visually similar to Mate SC (Times New Roman pictured here).
◀
30
Logo Skewing