FOR DECADES WE HAVE BEEN AND CONTINUE TO REMAIN LEADERS IN KOSOVA MARKET, KNOWN FOR OUR DIVERSE AND INNOVATIVE PRODUCTS.
The most valuable thing is the one you created with hard work! Mr. Ibrahim Devolli The “Devolli” Company was established by Ibrahim Devolli in 1990. Initially it was known as “Devolli Commerce”. Times were challenging when in the beginning of 1990’s, Ibrahim Devolli found the strength and the courage to invest in Kosova, starting as a small company with 30 employees and very simple technology. The company, to date, grew more than tenfold and currently is a well-known regional corporation with more than 500 employees and state of the art technology, operating as the prominent “Devolli Corporation”. Since its establishment in 1990 the company was continuously innovative with its products and production technology, aiming always to meet clients’ needs and to remain a prominent leader in the market.
Opening of the furniture showroom
Company establishment
1990
1989 Opening of polyurethane factory
1992
Opening of the polyurethane factory in Albania
1995
Opening of the factory for coffee production
“NewCo Shock Absorbers” factory bought by Devolli Corporation in Prishtina
2003
2011
Production of mattress springs
1994
Opening of the Customs Terminal
2000
HISTORY “Devolli Corporation” was established in 1990, initially registered as “Devolli Commerce”. The beginnings of Devolli are closely linked to the general Kosovo mindset, which is known for its aspiration to develop and strengthen private economy. Currently, “Devolli Corporation” is one of the main contributors of economic development in the region of Peja and elsewhere. “Devolli Corporation” is proud of its long experience and its proven record of quality standards. We are committed to continue to gradually enhance and expand our production program and service portfolio, consisting of a wide range of activities, but at the same time to maintain a stable status of assets.
Opening of the first Coffee Shop in Prishtina
2009
“Emin Duraku” factory bought by Devolli Corporation in Gjakova.
2012
After so many years of business experience and continuous growth, “Devolli Corporation” is ready to face technological, economic and ecological challenges of the future. Moreover, owing to its modern technology, management and development strategy, “Devolli Corporation” is ready to meet clients needs for qualitative products at any given time or moment. Currently, “Devolli Corporation” has a qualified staff of managers and employs more than 500 people focusing to meet clients needs. The management aims to increase the number of employees to thousands in mid-term future. With its comprehensive network, “Devolli Corporation” manages to supply with its products and services all parts of Kosovo, Albania and Macedonia. Slowly but steadily, the company is expanding its exports in other countries as well.
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Mission Vision
Products of “Devolli Corporation� to become first choice of customers and to be present everywhere where business activities are carried out
Mr. ShkĂŤlqim Devolli
Mr. Ismet Bojku
Owner
General Director
Ideas, life and especially business practices of Mr. Ibrahim Devolli were guidelines for me as one of his inheritors.
I had the honour, the privilege and the pleasure to work side by side with Mr. Ibrahim Devolli since the beginning of the company in 1990, then known as Devolli Commerce.
Our road to success can be described in few words: relentless work, modesty, respect for customers (and to all people) and keeping in line with the economic development. I sincerely believe that future generations will keep the tradition that generated permanent success for me and for all of us.
His ideas and creativity, his vision and hard work were always rewarded with great results. Therefore, I feel privileged that I was part of development of the company that continues to keep up with the tradition of the founder, now by his heir, holding always to these principles: HARD WORK, MODESTY, RESPECT FOR EVERY MAN AND KEEPING UP WITH TIME AND ECONOMIC DEVELOPMENT.
BASIC VALUES Quality of our products and services relies on the quality of our people. We at Devolli Corporation, with all our staff, aspire to ensure satisfaction of our clients and achieve continuous growth by providing products and services of highest quality. We are committed to become symbol of trust, quality and values.
“Quality of our products and services relies on the quality of our people.”
“Our main objective is to be the best”
A combination of talent, learning, know-how, experience and passion of our people made it possible for us to become what we are today.
Our main objective is to be the best in quality, services, supplies and distribution, providing our customers with the best possible quality of products and services.
Our company’s strength relies on two main assets: our brands and our people.
Working environment helps professional growth of our staff and healthy relations between colleagues.
BASIC VALUES, QUALITY, STRAT QUALITY RESPONSIBILITY, STAFF SOCIAL The quality is the key for creation and protection of our brands. Our team of experts, in line with market requirements, conducts market needs analysis and based on results, sets the concept for the new product.
CUSTOMERS
Quality control is conducted by a professional team who provides the highest level of analytical support.
Each client has his specific needs and every supplier must listen carefully to these needs and make them part of everyday life!
Differentiation of our products is one of the main points where we are focused.
Satisfied costumers, together with satisfied staff, are the most valuable asset of the company.
Creating and producing a safe and desired product is a complex process of different steps and phases.
Customers are our greatest value, therefore we dedicate them special attention, and we communicate openly and responsibly with them so we could establish trust and mutual respect.
STRATEGY Devolli Corporation strategy is based on the following segments: Customers’ relations Product management Quality Loyalty of staff Staff and community development Sales progress Research and Development and cost control
Having wonderful relations with customers we try to increase our investments and offer them innovative products and services, aiming at a long-term relationship with them. We try to provide the maximum through our know-how in different industries, from production to consumption.
TEGY, CUSTOMERS, F THE TEAM SOCIAL RESPONSIBILITY We at Devolli Corporation try to achieve the highest standards of social responsibility. Moreover, we have always believed in the importance of creating a large and sustainable company that provides different innovative products and services. Our strategic dedication includes responsibility towards our staff, business partners, environment and responsibility towards the public sector. Considering our growth as an integral part of development of society, we place contribution to the society in the heart of our business philosophy.
THE TEAM We are proud of the team’s spirit and we are dedicated to establish a winning team made of equally relevant players. This is the road towards fulfillment of our joint aims, a road where we are prepared to face every challenge that we encounter.
STAFF The value of a company will grow only if it gives additional value to others. At Devolli Corporation, we carry our daily duties as a family, based on our basic values, where team work and relations between staff are our main points. Until 2012, Devolli Corporation employed about 500 staff of different qualifications; in future we expect this number to grow further. Close cooperation between managers and staff, including the working environment, enables Devolli Corporation to continue with growth in every aspect. On of the most important pillars that we at Devolli Corporation pay specific attention to, is career advancement for all employees.
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Products, services, investments, memberships
COFFEE FACTORY
THE FACTORY OF SPONGE, INNER SPRINGS AND MATTRESSES
RELAX NOTTE
SERVICES EXPORTS
DISTRIBUTION
INVESTMENTS “Shock Absorbers Factory” Prishtinë
“EMIN DURAKU” Gjakovë
MEMBERSHIPS
CUSTOMS TERMINAL
EXCLUSIVE DISTRIBUTOR
Brands of products.
“Devolli
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Products are produced, distributed and sold in Kosova and throughout the region: Albania, Macedonia and further in Europe and United States of America. By regular investment in technology, respecting the current trends of world coffee markets, but having in mind the desires and expectations of our clients, the Company has continually been creating top quality products.
Respecting the customers’ desires and offering them more than just taste, Devolli Princ Caffe has developed an entire concept of coffee enjoyment. We offer best quality, finest aesthetic delight, availability at the right place, right time and right delicious taste.
We attempt to create even more innovative, modern and attractive products, perform market research and introduce new technologies to the manufacturing process. Our team of experts performs daily quality control and constantly strives towards creating original recipes. Today Devolli Princ Caffe is one of the most successful brands in Kosovo.
When drinking coffee we want not only to prolong the experience, taste and adjustment but create many new moments as well. We enjoy pleasant moments with qualitative coffee. Since 2003, Devolli Princ Caffe cooperated with coffee producers from all over the world, in order to select the best coffee of European quality standards.
In Peja Factory, we do traditional roasting of coffee and perform quality control, focusing on taste and constant flavour. Packaging is an asset for Devolli Princ Caffe as it contains several layers to conserve the aroma for a longer time and is resistant to sun and humidity. Our Turkish coffee is certified by HACCP and ISO standards.
Our coffee products are certified in accordance with HACCP and ISO Devolli Corporation applies ISO and HACPP certified management procedures, supported with modern technology and leadership of trained and qualified staff. HACCP is a management system where the food safety is addressed through biological and chemical analysis and control, physical dangers during raw material processing, procurement and training, until the production, distribution and use of end products. HACCP is designed to be used in all segments of food industry, from growing, yielding, producing, distributing and preparing food for consume.
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ISO 9001: 2008 sets the criteria for quality of management system and is the only standard that can be certified in a family (although this is not a requirement. It can be used in every organization, regardless of its size and regardless of the industry or nature of business activities. In fact, ISO 9001: 2008 is implemented by more than one million companies and organizations in more than 170 countries in the world. Use of ISO 9001: 2008 helps costumers to obtain good products and services that bring many business benefits. Standards are based on a number of quality management principles, including strong focus on customers, motivation and engagement of higher management, and the process of continuous access and improvement.
“Everyone needs something more, something that fulfills, that gives energy and support, in the morning, during the day with friends and every moment or occasion�
DEVOLLI PRINC CAFFE It is an original mix of original and selected beans of coffee, in compliance with unique recipes and designed for those who enjoy strong and traditional taste of coffee, black with tasty cream. It is the most sold product from the Devolli Princ Caffe and the most sold coffee product in our country. It is sold in regional countries as well. A cup of Turkish coffee is an irreplaceable embodiment of friendship, love, taste and tradition... We are proud that we hold to this tradition with Devolli Princ Caffe Turke, a coffee that is ingrained in Kosovar homes more than any other coffee product. Due to the cream layer it makes, Devolli Princ Caffe Turke remains warm for a longer time, enduring the pleasure of drinking it. The pleasure of drinking our Turkish coffee has only one synonym. It is, LEZET (Turkish-pleasure) and FRESHNESS. The success of Devolli Princ Caffe Turke is based on the beans of highest qualify of world coffee that are carefully selected, roasted, blended and packed in a qualitative packaging that contains flavour, taste and freshness. We at Devolli Princ Caffe believe that there is nothing better than a warm cup of Devolli Princ Caffe Turke. Packages: 100 gr., 200 gr., 500 gr., 1000 gr.
RENDITJA
PRINCE GOLD ESPRESSO
GRANDE AROMA
Espresso gold is a wonderful mix, and is roasted in Italian style. With our expertise and technique in coffee industry you cannot expect anything else other than a sweet espresso, aromatic and very tasteful. With its wonderful and pleasure providing taste, gold espresso is served very well as espresso, cappuccino or macchiato. Its cream makes it even better.
Grande Aroma is a special mix of roasted coffee of premium quality with blended coffee, made of carefully picked beans with pleasant taste and flavour. Grand aroma makes wonderful coffee or espresso cream.
Everything starts with the famous Prince Espresso that enables you to enjoy your preferred coffee. Its pleasant taste gives you pleasure and kind moments whenever you drink it, in the morning, during the day, or in the evening.
DOLCE AROMA Prince Espresso is a mixture that gives you the opportunity to taste the highest quality of espresso. Prince Espresso made many tests and tried to find the best recipe and appropriate mixture based on research and development. This way we came up with highest quality espresso made of the most qualitative coffee beans, in accordance with costumers taste. With a wonderful design of packaging, qualitative mixture and reasonable price, this product will win the hearts of true admirers of espresso coffee, without any doubt. Prince Espresso is produced with the highest capacities and is distributed all over Kosovo, Albania, Montenegro and Macedonia. Roasted with care, cooled and packed under vacuum, it brings a unique and endurable taste. By now, you have most probably tried Prince Caffe Espresso. You can drink it everywhere, in every corner, in every coffee bar. This shows undisputable success of Prince Espresso that now stands for a leader in the new civic culture of espresso that is being established in Kosovo. This success is a proof of the unique quality of our coffee.
Millenium Coffee is the best choice that reacts immediately and motivates us, bringing us power, energy and refreshment. Not everybody knows how to make great coffee. In order to make the best and the most tasteful coffee, one should know how to pick the best coffee beans, to posses the best and the most modern technology to process it and to know how to preserve the quality and the aroma of the coffee bean, until it is served in a cup. At Devolli Corporation, since 2003, we are cooperating with leading world producers in order to obtain the best coffee and use the best recipes of the coffee technology. Espresso packaging: 1000 gr Turkish coffee packaging; 500 gr, 100 gr Turke Paketimi: 100 gr, 500 gr
“Processing and coffee care in your cup�
PRINCE COFFEE SHOP “Coffee is the best way of learning new tastes, people and qualities from all over the world. We would like to share this world with you”. In November 2009, “Devolli Corporation” opened its first Prince Coffee Shop in Prishtina. Based on its excellent performance and great success, “Devolli Corporation” opened Prince Coffee Shops in Peja and Prizren, and very soon will open more shops in other cities in Kosova. “It is very important for the presence and the culture of the brand of our coffee to be as close as possible to our customers”. Coffee brand presentation is an important and integral part of our business. We use a diverse range of techniques, including latte and chocolate coffee art to obtain a visually superior coffee. Currently we serve more than 50 recipes of coffee prepared by skillful and trained staff of Prince Coffee Shop. Biscuits and cakes are also home specialities of Prince Coffee Shop. The interior of Prince Coffee Shop in Prishtina is 270 m² large, while the terrace has another 300 m². 2
Devolli Corporation is the exclusive distributor for Illy cafĂŠ in Kosovo.
THE FACTORY OF SPONGE, INNER SPRINGS AND MATTRESSES RELAX NO TTE
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“Devolli Corporation” aims to increase the development and distribution of mattresses, inner springs, and sponges with world’s highest standards.
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The factory of sponge, inner springs and mattresses “Devolli Corporation”, with a long tradition in producing and distributing mattresses, offers comfortable and relaxing products to its customers. In 1992 Devolli Group began producing sponges in Kosovo, while production in Albania began in 1995. Since then, production capacities have steadily grown.
In 1995, Devolli Group expanded its activities by starting the production of Styrofoam, mattresses and inner springs in Kosovo. In Albania, the production of the same started in 2002. The final products are distributed in the markets of Kosova, Montenegro and Macedonia. Devolli Corporation produces a wide range of mattresses with world’s highest standards.
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MATTRESSES OF INTERNATIONAL STANDARDS HAVE THESE CHARACTERISTICS: - ANATOMIC AND ORTHOPAEDIC - DISCHARGE ELECTRICITY - ANTI-ALLERGIC AND ANTI-BACTERIAL - SELF-AIRING - ECOLOGICAL
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Fabric Polyester Dark absorber Thermo fixed strings Polyurethane foam box Bonell Core
Fabric Polyester Wool/Cotton Polyurethane foam Polyurethane foam box Thermo fixed strings Bonell Core
Fabric Polyester Polyurethane foam Polyurethane foam box Thermo fixed strings Bonell Core
Fabric Polyester Polyurethane foam Polyurethane foam box Thermo fixed strings Bonell Core
RELAX NO TTE
Fabric Polyester Wool/Cotton Polyurethane foam Polyurethane foam box Thermo fixed strings Bonell Core
Fabric Polyester Foam Memory Polyurethane foam
CUSTOMS TERMINAL Tradition, trust and success of “Devolli Corporation” continued with the opening of Customs Terminal that provides services of the highest European quality. The terminal is located inside the industrial complex of “Devolli Corporation”, built in accordance with European standards. The terminal has a surface of 21.000 m² and hosts more than 50 businesses and offices that provide a wide range of services: customs agencies, banks,
insurance companies, customs offices and other companies. In order to provide terminal services, “Devolli Corporation” has signed a longterm contract with Customs Authorities of Kosova. The Customs Terminal is situated in Peja only, and hosts more than 20 business offices that provide services for the customs.
DISTRIBUTION “DEVOLLI CORPORATION” HAS ALL NECESSARY TRANSPORT MEANS: TRUCKS, MINIVANS, AND OTHER APPROPRIATE DISTRIBUTION CARS.
Prishtinë
Pejë
Gjakovë
Prizren
Turkish coffee is distributed by the company itself. 90% of the territory is supplied with qualitative coffee. The auto park of “Devolli Corporation” has enough cars to deliver the products DOOR TO DOOR. Our distribution network covers 1500 shops where we deliver Princ Caffe Turke and about 500 HoReCa spots where we deliver Prince Espresso. “DEVOLLI CORPORATION” distributes espresso in all territory of Kosova, in coffee bars, hotels, restaurants, etc. Coffee is distributed and coffe machines are maintained in more than 2000 coffee bars and restaurants. “Devolli Corporation” distributes sponge and mattresses throughout territory of Kosova.
Among other basic activities, Devolli Corporation has developed and adopted a modern distribution system that covers all of Kosova. The main objective of this network is to fulfill the requirements of customers for products of Devolli Corporation.
Distribution philosophy of Devolli Corporation is to go beyond expectations of clients, by providing high quality products, services and values. From order to distribution, Devolli Corporation is always a step ahead by using innovative techniques in order to better serve its clients.
Today, Devolli Corporation owns a transport fleet of more than 100 vehicles including: • Heavy trucks (10 t and 20 t) • Distributing vans (of 3,5 t) and • Small pick up cars Customers’ satisfaction is referent point for Devolli Corporation. It is the key to the continuous success
USA
EXPORTS Export demands for products of “Devolli Corporation” are increasing day by day. Currently, products of “Devolli Corporation” are being exported in Albania, Macedonia, Sweden, Switzerland, Germany and United States of America.
SWEDEN
GERMANY
SWITZERLAND MONTENEGRO
MACEDONIA ALBANIA
INVESTMENT DEVELOPMENT Apart from many investments in technology and human resources, “Devolli Corporation” has made large capital and development investments by buying “Shock Absorbers” factory in Prishtina and “Emin Duraku” factory in Gjakova.
Buying of Shock Absorbers Factory Location: It is situated in the industrial zone in Prishtina and represents an ideal place for business development. It is linked to the main road network and International Airport of Prishtina. The factory area includes about 83,568 m² while the total of the factory facilities make 42.600 m² . The main road network connects Prishtina with other major cities of Kosova: Peja, Prizren, Mitrovica, Gjakova, Gjilan and Ferizaj.
Buying of “Emin Duraku” factory Industrial complex “Emin Duraku”, situated in Gjakova, has great capacity and lies in 13 parcels of land with total of 93991 m² (9.4 hectares). The buildings make 42939 m².
Campaigns of
DEVOLLI PRINC CAFFE
Devolli Princ Caffe Turke was continuously present in Kosova’s market, ever since its launching, by attracting coffee admirers through different marketing campaigns. Thanks to marketing activities and continuous communication, Devolli Princ Caffe Turke became the most beloved and demanded brand in Kosova. Devolli Princ Caffe Turke is positioned as a high quality product, with good and irreplaceable taste. The brand of Devolli Princ Caffe Turke was communicated at an appropriate time and place through promotional activities and with favourable price, therefore it became the first choice of customers.
New image campaign Devolli Princ Caffe launched the most recent campaign in May 2012. The campaign includes the new TV commercial with Leze Qena and Leonora Jakupi, the newest face of the Devolli Princ Caffe Turke brand. The concept of the TV commercials is based on the style of 1950’s, while the inspiration came from the castle of Ulqin, where the commercial was filmed. The commercial was wellappreciated by the citizens. Eh‌Princi! Campaign
“Zahir Pajaziti� street, n.n. 30000 Peja, Kosovo Tel : +381 39 434 591 Fax : +381 39 433 411 info@devollicorporation.com www.devollicorporation.com