D E D I C AT I O N t h a n k s t o a l l Mum and Dad Boyfriend Sisters Best Friends Cat
1. Know from a very early age that a life in the arts was for you 2. Undertake classes in a wide variety of mediums from lower school throughout high school 3. Take five years to graduate in graphic design 4. Understand that none of it would have been possible without the love and support of everyone who has stood by me come what may
I craft design like a culinary art. Unique Delicious Inspiring
I seek to bring out the similarities between creating an amazing design and a delicious meal. Both have many of the same processes, engage the senses, require training to truly appreciate, and begin with a spark of creativity. Art comes in an endless array of forms connected by principles that unify and uplift all who stop to savor.
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TO B E W I N E D A N D R E D E S I G N E D TO B E W I N E D A N D R E D E S I G N E D TO B E W I N E D A N D R E D E S I G N E D
TO BE W I N ED A N D R E D E S I G N E D w i n e r y r e d e si g n 1 1 1 1
bottle of Chardonnay bottle of 2010 Cabernet bottle of 2007 Cabernet Sauvignon foil stamped wine list
1. Tour the Napa Valley in earnest search of a winery. 2. Visit over 10 vineyards, very judiciously sample their wares and experience the ambiance. 3. Choose Black Stallion Winery. 3. Gather materials and reference including photography, paper samples, and font exploration. 4. Through the use of typography, color, and layout cultivate an updated, modernized branding and revitalized shelf appeal.
S E R V E S PAG E S 4 - 9
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B O I L I N G D OW N F E A R p a n t o n e p o s t e r s e r i e s 1 Gossypibomaphobia Poster 1 Necrentomophobia Poster 1 Coulrophobia Poster 100% personal terror
1. Understand that Pantone is a color-matching standard for printing and design professionals where each color relates to a corresponding number for universal identification. 2. Ponder on a series of posters that showcase a selection of Pantone’s swatches. 3. Become intrigued with the notion of Rorschach Tests and the manifestation of our fears in seemingly ambiguous swathes of ink. 4. Research phobias and realize there is literally a phobia about everything imaginable, validating some personal fears and generating several previously unknown. 5. Using images pertaining to each phobia, construct a series of inkblot tests.
S E R V E S PAG E S 4 - 9
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TO BE W I N ED A N D R E D E S I G N E D w i n e r y r e d e si g n 1 1 1 1
bottle of Chardonnay bottle of 2010 Cabernet bottle of 2007 Cabernet Sauvignon foil stamped wine list
1. Tour the Napa Valley in earnest search of a winery. 2. Visit over 10 vineyards, very judiciously sample their wares and experience the ambiance. 3. Choose Black Stallion Winery. 3. Gather materials and reference including photography, paper samples, and font exploration. 4. Through the use of typography, color, and layout cultivate an updated, modernized branding and revitalized shelf appeal.
S E R V E S PAG E S 4 - 9
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A TA S T E O F C H I L D H O O D
1 giant LEGO head container 2 business cards 1 letterhead 1 envelope 4 wrist accessories 1 LEGO flashlight
company redesign 1. Spend over 20 years playing with LEGO products. 2. Gain experience within the brand equity by making sure to visit Legoland at least twice. 3. Research consumers and find them loyal to the brand but open to an updated, cohesive look. 4. Continue playing with LEGO. 5. Decide on retaining much of the existing brand equity such as color and style while updating the logo to bring in a more playful attitude.
S E R V E S PAG E S 4 - 9
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N OT J U S T F O R S L I C I N G A N D D I C I N G b o d y c a r e b r a n d i n g 1 perfect-bound promotional book 1 large scale poster 24 die cut swatch cards
1. Mill through hundreds of paper companies to select an interesting candidate. 2. Choose Entrada, the mysterious line of paper by Moab. 3. Intensively research 4. Scour your brain for a mind map 5. Paste, crop, and finesse your moodboard 6. Allow yourself to be taken on a journey through time and space—from the farthest reaches of the universe to the expanse of human consciousness. 7. Become utterly sucked into the enigmatic world of black holes.
S E R V E S PAG E S 4 - 9
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TO BE W I N ED A N D R E D E S I G N E D w i n e r y r e d e si g n 1 1 1 1
bottle of Chardonnay bottle of 2010 Cabernet bottle of 2007 Cabernet Sauvignon foil stamped wine list
1. Tour the Napa Valley in earnest search of a winery. 2. Visit over 10 vineyards, very judiciously sample their wares and experience the ambiance. 3. Choose Black Stallion Winery. 3. Gather materials and reference including photography, paper samples, and font exploration. 4. Through the use of typography, color, and layout cultivate an updated, modernized branding and revitalized shelf appeal.
S E R V E S PAG E S 4 - 9
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STIRRING UP QUESTIONS paper promotion 1 perfect-bound promotional book 1 large scale poster 24 die cut swatch cards
1. Mill through hundreds of paper companies to select an interesting candidate. 2. Choose Entrada, the mysterious line of paper by Moab. 3. Intensively research 4. Scour your brain for a mind map 5. Paste, crop, and finesse your moodboard 6. Allow yourself to be taken on a journey through time and space—from the farthest reaches of the universe to the expanse of human consciousness. 7. Become utterly sucked into the enigmatic world of black holes.
S E R V E S PAG E S 4 - 9
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A B E A R D I S A L L A B O U T P R E PA R AT I O N s p o r t s t e a m r e d e s i g n 1 hand stitched, leather-bound manual 1 leather-bound folder with embossed logo 2 sets of business cards 1 envelope 1 letterhead 1 promotional paper beard and mailing tube 1 set of personal grooming tools including ¼ leather and linen sharpening strop ¼ wood handled straight razor ¼ shaving mug ¼ mug lid ¼ horse hair shaving brush
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1. Find fascinating sports team. 2. Be sure to check for skill and determination posed by each player, staunch fanatical support by fans, the sense of camaraderie and sportsmanship encouraged through all involved. 3. Show wild variation in what we deem to be a sport, especially when it comes to activities not generally covered by mainstream media 4. Cast net into the noble art of competitive bearding. 5. Focusing on refreshing the American team’s brand, deliver a tougher and more edgy design.
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STIRRING UP QUESTIONS paper promotion 1 perfect-bound promotional book 1 large scale poster 24 die cut swatch cards
1. Mill through hundreds of paper companies to select an interesting candidate. 2. Choose Entrada, the mysterious line of paper by Moab. 3. Intensively research 4. Scour your brain for a mind map 5. Paste, crop, and finesse your moodboard 6. Allow yourself to be taken on a journey through time and space—from the farthest reaches of the universe to the expanse of human consciousness. 7. Become utterly sucked into the enigmatic world of black holes.
S E R V E S PAG E S 4 - 9
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STIRRING UP QUESTIONS paper promotion 1 perfect-bound promotional book 1 large scale poster 24 die cut swatch cards
1. Mill through hundreds of paper companies to select an interesting candidate. 2. Choose Entrada, the mysterious line of paper by Moab. 3. Intensively research 4. Scour your brain for a mind map 5. Paste, crop, and finesse your moodboard 6. Allow yourself to be taken on a journey through time and space—from the farthest reaches of the universe to the expanse of human consciousness. 7. Become utterly sucked into the enigmatic world of black holes.
S E R V E S PAG E S 4 - 9
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STIRRING UP QUESTIONS paper promotion 1 perfect-bound promotional book 1 large scale poster 24 die cut swatch cards
1. Mill through hundreds of paper companies to select an interesting candidate. 2. Choose Entrada, the mysterious line of paper by Moab. 3. Intensively research 4. Scour your brain for a mind map 5. Paste, crop, and finesse your moodboard 6. Allow yourself to be taken on a journey through time and space—from the farthest reaches of the universe to the expanse of human consciousness. 7. Become utterly sucked into the enigmatic world of black holes.
S E R V E S PAG E S 4 - 9
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