Gift Certificates ✹
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Two weeks prior: Print flyers. One week prior: Distribute flyers via doorknobbers or, better yet, marriage mailing. Explain program to staff and delegate responsibilities for crowd control. Start: Review program with staff. End of day: Invite participating members of the organization in for free refreshments.
316. Have a Heart Objective Increase awareness, increase community goodwill, generate PR, generate traffic, build your image, increase sales, stimulate trial Target Existing customers and potential new customers
Contact the local chapter of the American Heart Association to determine which of your menu items qualify as heart-healthy foods, and identify them on your menu with a small red heart. Display a poster at the front of your restaurant to alert customers of the meaning of the red heart in the menu: low cholesterol, approved by the American Heart Association. When the program begins, send press releases to the local media explaining that your restaurant “has a heart” and that some menu items have been approved by the American Heart Association, and consider announcing that you’ll donate $1 from each check to the local AHA office. Send press releases to doctors and hospitals as well, so that they will perhaps recommend your restaurant to their patients.