Why follow the consumer? ..Because we have very little choice in an increasingly cluttered media landscape... • Branded content is relevant, engaging and it converts liking to sale • CTR, View-through and participation are extremely high • It generates brand engagement through user conversation and discussion
A comment from a user who is inspired to buy the new game after watching Snake Eyes viral trailer....
• Obtain cost efficiency with performance based model • Pay per view of the content (performance based branding)
• Increase your reach • With a new breed of publishers
http://drerimix.blogspot.com/2008/06/battlefield-bad-company.html