Business Spotlight: Tapp Network

BY LITZY GRIJALBA

When most people hear the phrase digital marketing agency, they picture big budgets, fancy dashboards, and maybe some slick advertising campaigns. However, for Tapp Network, headquartered in Wilmington, that label barely scratches the surface.

“We’re not your typical marketing agency,” says Co-Founder Joe DiGiovanni. “At our core, we’re a digital transformation agency built to help mission-driven organizations create real impact.” While traditional firms often chase metrics like impressions and clicks, Tapp Network measures success by real-world outcomes.

Founded by DiGiovanni and Kyle Barkins, Tapp Network emerged from a passion for using technology to drive positive change. Since launching in 2012, the company has become an influential digital firm, powering everything from clean energy initiatives to global nonprofit platforms. Through its partnership with TechSoup Global, Tapp Network now supports more than 80% of the world’s nonprofits in over 200 countries, providing websites, mobile apps, marketing technology, and AI tools in 39 languages.

Going beyond digital solutions, Tapp Network’s approach centers on education, empowerment, and long-term capacity building. Through biweekly webinars hosted in partnership with TechSoup Global, the team equips nonprofits to stay ahead of the curve in AI, marketing automation, and digital strategy. The focus is not just on providing tools, but on ensuring organizations understand how to integrate them in meaningful, mission-aligned ways.

Tapp Network has expanded its services through several specialized divisions. Tapp Biz, launched during a keynote at Microsoft headquarters in 2016, supports high-growth companies looking to scale quickly, such as Denso Japan and Sirius. Tapp NP, founded in 2018, delivers digital solutions exclusively for nonprofits. Tapp Gov, launched in 2022 in partnership with Communities of Excellence, works with federal agencies and local governments to modernize civic engagement. Most recently, Tapp Green began helping clean energy and environmental organizations expand their reach.

“Through our new initiative, Tapp Green, we serve over 24 clean energy organizations, providing them with the AI-driven tools they need to grow, including companies like Solomon Solar,” DiGiovanni says. A new global offering, Tapp AI, which launched this summer, provides AI-powered solutions and agents for healthcare, nonprofits, government agencies, and more.

Despite its global scale, Tapp Network remains deeply rooted in Delaware. The company has built strong relationships with key local institutions such as the Delaware Departments of Health, Labor and Education, CSC Global, and ChristianaCare. Delaware’s size has proven to be a strategic advantage, allowing Tapp Network to pilot innovative ideas and unite entire communities for collaborative initiatives.

The company has also contributed to major corporate projects — often behind the scenes. The team has developed technology used by companies like Pepsi and Johnson & Johnson. They have even played a role in building the traffic systems behind platforms such as Google Maps. While Tapp Network does not focus on promoting big-name partnerships, its influence in the tech space runs deep.

“We live in an age of disruption now, so attention is crucial,” DiGiovanni says. In a world where media proliferation is relentless and digital noise is constant, Tapp Network continues to rise above the clutter and connect with purpose.

When asked what kind of character Tapp Network would be in a story, DiGiovanni describes the role as “the integrator” — the one who brings people, platforms, and purpose together to make vast things happen.

At the heart of everything Tapp Network does is a simple belief: Your vision is our mission.

Litzy Grijalba served as a communications intern at the Delaware State Chamber of Commerce in the summer of 2025. She is expected to graduate from Barry University in 2026 with a degree in public relations and advertising.