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hahn creative

The graphic design portfolio of

Desiree Hahn

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“Limitations live only in our minds. But if we use our imaginations, our possibilities become limitless.� - J. Paolinetti

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Contents Texting While Driving Advertisement Campaign Golden Bakery Branding Frank Sinatra Special Edition Collection Packaging Wedding Invitations Stationery

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Grandmother’s Wisdom Pen and Ink Match Box Fire Truck Packaging Threaded Magazines Editorial Godzgreen Ten Advertisement Campaign

Sandisk Advertisement Campaign A Journey Through South Africa Editorial Bigelow Tea Paper Construction Morningstar Farms Advertisement Campaign

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Texting While Driving -- Advertisement Campaign --

Overview Since 1942, the Ad Council has strived to improve the lives of all Americans through public service announcements, they have been raising awareness, inspiring action and saving lives for more than 65 years.

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Challenge To create a public announcement advertisement campaign for the Ad Council to discourage texting while driving. It is important for the message to have impact and reach its target audience, ages 15 – 25, through a variety of media.

Solution Going beyond the usual car crash scene typically used in similar public announcement ads, such as drinking and driving, impacting imagery is used to portray the after-math of the car accident that may occur when one texts while driving. In addition to print advertisements, an iPhone application was designed to inform the audience by giving a sample message to text followed by what can happen in that time.

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Text as fast as you can. But no matter how long or short the message is, so much can happen. Is it really worth it?

Don’t text and drive.

Don’t text and drive iPhone app,

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Don’t text and drive.

Texting speed test. Type the text shown and see how long it takes to do so.

Don’t text and drive.

Statistics about texting and driving.

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Golden Bakery -- Branding --

Background Since 1943, Golden Bakery has been bringing the best quality in baked goods ranging from specialty breads to cupcakes to the Chicago area. The business was founded by Leonine Stapleberg and has been passed on to family members for generations. Third-generation owner, Emily Braun maintains the quality and taste of its baked goods.

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Challenge To create a brand identity that reflects the detail and craftsmanship the company puts into creating a variety of baked goods, as well as its family heritage.

Solution To reflect its lineage, a vintage style was utilized from the design of the apron to the doily-inspired logo. Warm, inviting colors were chosen to express the warmth and comfort of a family kitchen.

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Golden Bakery

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About | News | Breads

Sweets | Catering | Contact

Golden Bakery

773.756.1895 | 932 Belmont Drive, Chicago, IL 60612

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Frank Sinatra Special Edition Collection -- Packaging --

Background Frank Sinatra began his career in 1939, in Harry James’ big band. Sinatra’s incomparable artistry was a combination of technique, technology, and taste. He was a solo performer in the 1940s, when leaps in technology brought the development of microphones that captured every degree of the performer’s delivery with eccentric sensitivity. His vision of what singing could be and his continuous commitment to perfection set him apart and made him a well-known figure in the nation’s musical culture. Sinatra founded Reprise Records in 1961.

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Challenge To create a Frank Sinatra Special Edition Collection packaging containing four albums on compact disc. The goal is to portray Sinatra’s era and be interesting enough for the consumer to retain the packaging.

The solution In order to reinforce Frank Sinatra’s legacy, the packaging incorporates a record album look by the packaging shape, size, design and typeface choice, as well as the compact disc design. The cover imagery, the microphone, was chosen to reinforce the development of the microphone in Sinatra’s solo performance era.

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Wedding Invitations -- Stationery --

Background Recently engaged young couple, Nancy Santiago and Carlos Lopez, are planning a nautical theme wedding in July 2010 at a marina located in South Florida.

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Challenge To create unique a wedding invitation, including Save the Date, R.S.V.P., and Thank You cards, as well as a wedding favor. The goal is to avoid typical flourish wedding stationery and appeal more to the younger audience, as well as fit the nautical wedding theme.

The solution The creative use of type and its variety of weights, sizes and colors were utilized to achieve a simple, crisp and nautical look.

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Grandmother’s Wisdom -- Pen and Ink --

Concept As a designer, I pay attention to and appreciate fine detail. I chose to illustrate a familiar expression of my grandmother. It’s this expression that comes to mind when I need encouragement, as she continuously has wise words of wisdom to pass along to others.

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Execution With the fine hatching, crosshatching and dots included in the pen and ink I was able to successfully capture her expression and details.

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Matchbox Fire Truck -- Packaging --

Background The original car series was created in 1952 by Jack Odell when he cast a small brass prototype of Road Roller and put it in a matchbox-size container for his daughter to take it to school with her. Over 50 years later, the brand, owned by Mattel, is still known to both collectors and children who appreciate its quality, vehicle diversity and affordability. Currently owned by Mattel, Inc. The company sells a wide variety of toy vehicles ranging from cars, large trucks and airplanes.

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Challenge To create a package design for Matchbox’s Pierce Quantum fire truck toy for children. The goal is to create a packaging that has interesting shelf display, as well as be used after purchase as a prop for children to continue playing with, so it’s almost like getting two toys in one package.

Solution A simplified fire station was chosen to house the Matchbox fire truck. The packaging engages children by having the toy displayed in a way that the child can press its buttons to hear its three sounds and move the box to hear the bell attached to the inside of the fire station.

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Threaded Magazine -- Editorial --

Background Threaded magazine is a sustainable, design magazine. Threaded seeks to appeal to design professionals, including architects and graphic, interior and industrial designers who practice sustainable design. The concept “threaded� is meant to illustrate the idea that designers work together and share ideas for a eco-friendly atmosphere.

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Challenge To create a magazine that appeals to designers and includes articles regarding sustainable practices.

Solution The use of natural textures and color schemes were utilized to reinforce the idea of sustainability.

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Godzgreen Ten -- Branding --

Background Godzgreen Ten is a family owned Rat Terrier and Labrador breeder. Located on ten beautiful acres in the Gainesville, Florida area, the name was inspired from the amount of acreage, as well as “God’s green acres”. The company strives to maintain high quality breed standards and professional, caring relationship with its clients.

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Challenge To create a brand identity for Godzgreen Ten that portrayed its professional and sophisticated side. The identity must also be somewhat neutral in order to be open for company expansion.

Solution In order to reinforce the company’s name, Godzgreen Ten, the identity incorporated natural colors. A stylized crown signifies the crown of God, and also aides in portraying the company’s sophistication along with the serif typeface chosen.

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Godzgreen Ten Rat Terriers & Labradors

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Sandisk

-- Advertisement Campaign -Background Sandisk was founded by Dr. Eli Harari, an internationally recognized authority on memory technology, in 1988. The company designs, develops, manufactures and markets flash storage products for a wide variety of electron systems and digital devices.

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Challenge To create an advertisement campaign that portrays the reliability, dependability and versatility of the USB flash drive.

Solution By placing the product as being included in different scenarios of one’s life, the campaign achieves the message that the product is reliable, dependable, and versatile.

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A Journey Through South Africa -- Editorial --

Background As a creative, I thoroughly enjoy photography. A Journey Through South Africa is a coffee table book featuring my compiled photography from a recent trip to South Africa to visit family, friends and explore the country.

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Challenge To create a coffee table book including a variety of texture and nature photographs.

Solution Unique cropping and texture and image combination was utilized to make the book more interesting and create a flow throughout the spreads.

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Bigelow Tea -- Packaging --

Background Bigelow was founded over 60 years ago by avid tea connoisseur, Ruth Campbell Bigelow, who thought tea drinkers like herself would enjoy a more zestfully flavored tea. After finding a special colonial recipe that called for tea to be blended with orange peel and spices, she chose to recreate a similar tea she shared with family, friends, and acquaintances. The company remains in the family and is now owned by her son, David Bigelow, who strives to maintain quality and tasty tea.

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Challenge To create an updated look for Bigelow’s tea packaging. The goal is to have a more appealing packaging influenced by the company’s heritage.

Solution In order to incorporate Bigelow’s heritage, the updated packaging is influenced by 1950s design through the use of patterns, color scheme, typeface choices and layout. The updated look makes the packaging more appealing to a wider audience

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Morningstar Farms

-- Advertisement Campaign -Background For more than 25 years, Morningstar Farms has been offering creative meatless solutions that inspire people to eat well. The company strives to make meatless eating a part of everyone’s life without sacrificing flavor.

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Challenge To create an advertisement campaign for Morningstar Farms. The goal is to portray how delicious Morningstar farm’s meatless veggie patties are and how they aren’t only intended for vegetarians.

Solution In order to portray the delicious taste and carnivore preference for Morningstar Farm’s meatless veggie patties, imagery of wild animals eating the product was utilized. Choosing imagery of the carnivore’s typical prey watching nearby aide in portraying the preference of the product and how it must really be very delicious.

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! WARNING Wildlife population may increase due to our meatless veggie patties. So delicious, 95% of lions prefer them to zebra.

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! WARNING Wildlife population may increase due to our meatless veggie patties. So delicious, 95% of lions prefer them to zebra.

! WARNING Wildlife population may increase due to our meatless veggie patties. So delicious, 97% of coyote prefer them to sheep.

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! WARNING Wildlife population may increase due to our meatless veggie patties. So delicious, 94% of bears prefer them to buck.

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Graphic design of Desiree Hahn