“Dramatic quote from a high-powered scientist, or similar opinion leader on the importance of an informed debate on energy policy” ~ Dr Scientist, PhD 16 February 2012
Name Title Address 1 Address 2 City, State, Zip Dear: For more than a century, we’ve thrown a switch, turned on an ignition, and powered every device imaginable with scarcely a thought to source, cost, disposal or long-term impact. Energy policy hasn’t changed much in the past 50 years. Today, however, we are reminded of the dramatic changes taking place every time we pull up to a gas pump, open a utility bill, or check the latest headlines online, on air and in print. BURN: An Energy Journal is a multi-media, fully-integrated sponsorship opportunity carefully crafted to inspire, transform and stimulate debate as we reshape our energy and environmental policies moving forward in the 21st century. [As an industry leader in the manufacture of cuttingedge power generation equipment, we thought that BURN would be of special interest to you.]
Name, 16 February 2012, Page 2 Your sponsorship package will include category-exclusive underwriting of 2012’s four one-hour specials of BURN: An Energy Journal (2 credits per program), scheduled to air nationwide on public radio (March / April / September / October). [You will also receive credits on BURN segments / features airing on drive time public radio “franchises,” such as Marketplace and Weekend All Things Considered.] Online rights and benefits include strong visibility on our home page, links to your website and podcasts that can include sponsor messages up to 30 seconds in length. In addition, a comprehensive outreach and engagement initiative is planned, including: events on Capitol Hill, at major energy-related conferences, and at leading schools of engineering / public policy; sponsored national surveys of energy-based issues and trends; and “opinion leader” / expert get-togethers that can be customized to meet your needs and interests. Your promotional opportunities will include national energy innovation awards and competitions, along with shared online content and custom-publishing. In Season One, we are estimating cumulative audience reach of up to 75,000,000 from all forms of distribution, with an extraordinary demographic profile [customized, as appropriate, by prospect]: Hold professional degree
index at 369
Household income $150,000+
198
Senior corporate manager
243
Influence public policy
306(!)
Member, frequent flyer club
222
Download podcasts
365(!)
Spend $500+/yr. on software
146
Use a money manager
192
Category-exclusive sponsorships start at $300,000, with target audience CPM’s as low as $8-12!
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Name, 16 February 2012, Page 3 As energy policy is reshaped going forward, an informed, balanced approach to planning, legislation and regulation is absolutely vital if we are to compete successfully in a truly global economy. We hope you agree that our initiative has the potential to support your business, communications and marketing goals. With your permission, we will follow up to explore your interest and discuss a fully-customized package of rights and benefits.
Sincerely,
Philip J. Shuman Director of Sponsorship Marketing 609.585.5851, shucomm@att.net Enclosures