NIKE
Free Game
Client: NIKE.
LOCATION: The Mall Athens.
Attendance: Open to public event.
Challenge:: A competition with a fun aspect to make people experience the NIKE FREE technology that lasted 6 days. The purpose was to try the new NIKE free shoes and we thought why not creating a game that you can try them on and be convinced to purchase. So the main idea was to create a buzzing atmosphere that will attract audience. An innovative game to combine sports and pleasure.
Tuesday, February 14, 12