FEATURE STORY
By RANDY REID
CAN Lighting
"People visit stores to touch the brand, not the product, and light becomes an integral part of that experience." — Cecilia Ramos
12
— designing lighting
C
an lighting bring back retail? It’s a bold question. Today’s lighting products are strong, and our technology is impressive, but are we influential enough that we can actually fix retail?
Even before the pandemic hit, retail was in the midst of a dramatic transformation, and parts of the industry are now unrecognizable. E-com weakened many companies and, unfortunately, COVID-19 will finish off several. Big names like Neiman Marcus, JC Penney, GNC, Lucky Brand Dungarees, Brooks Brothers, Ann Taylor, Men’s Warehouse, Jos. A Bank, Stein Mart,