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“I like to look [at the analytics page] to see how many people read it, for how long they did. I use that information to build future brochures and figure out how many people read it compared to how many registrations we had.” - Thomas Romano, Lexington Parks and Recreation
be shared on social media platforms. Alternatively, you can also create your own article stories by selecting certain pieces and images from the catalog to be grouped together. In combination with visual stories, article stories are an effective way to share relevant content on a continuous basis and gain traction in your marketing efforts.
Agencies love Issuu’s tracking features Many parks and recreation agencies across the country already use Issuu’s robust services to distribute their catalogs and brochures. Two long-time agency clients, Boise Parks and Recreation and Evanston Parks and Recreation, utilize a number of Issuu features in order to maximize their outreach. Boise uses Issuu’s “embed links” feature to link their social channels directly into their activity guide, providing a straightforward way for readers to find and follow their social media pages. The department also links sign-up pages directly in the guide, creating a seamless transition from simply reading to actually registering for an activity.
way: “I like to look [at the analytics page] to see how many people read it, for how long they did…. I use that information to build future brochures and figure out how many people read it compared to how many registrations we had.”
issuu in MINNESOTA
Minnesota communities that are using Issuu for their digital publishing needs include: • City of St. Louis Park • City of Shoreview • City of Eden Prairie • City of Litchfield • City of Winona • City of Owatonna • City of Blaine
Issuu is continually working to address the needs of parks and recreation users by learning which features of the platform are most helpful. By doing so, the company is able to customize the platform based on those recommendations, expand functions, and provide special services for this sector.
Evanston embeds their Issuu guide directly onto their agency website, allowing readers to easily maneuver between reading the content and signing up for events. Not only has Issuu started to cultivate a large parks and recreation department user community, the company has worked with agencies to gain valuable feedback on their usage. Parks and Recreation agency representatives from around the country have shared their experiences in using the platform. Thomas Romano from the Lexington (MA) Parks and Recreation department described his favorite Issuu feature this
Issuu strives to be a tremendous asset for your marketing and enrollment efforts. Through their wide variety of services and unparalleled commitment to customer satisfaction, Issuu wants to be your go-to resource for distribution of parks and recreation content.
See what other agencies have done! Scan the QR code or visit issuu.com to see a variety of park and recreation examples, as well as a blog with publishing resources.
Scan f park and recreation examples!
A simple, effective solution for sharing your digital content Join thousands of other park and recreation agencies to transform your PDFs into SEO-friendly, embeddable flipbooks, social stories, email graphics and more. From one to many - create once, share everywhere – and track readership! • Distribute content across all your marketing channels • Automate your content marketing • Track views and link clicks MRPA OFFER: • Bring flat designs to life Get started quickly at issuu.com!
30% OFF
MRPA members, take 30% OFF a new annual Issuu subscription through June 30, 2022. Scan QR code or go to bit.ly/Issuu30OFF. Regular Starter level annual rate: $28/month / YOUR RATE: $19/month
Spring 2022 • MINNESOTA Recreation and Parks Colorado Byline | Spring 2022 •19 19
