data • technology • metric • quantity • profile • embedded • human 2.0 • integrated • feedback • actuation • cyborg
ATÉLIER A creative agency, from your brain, for your brain Atelier is an experience that combines the best in VR technology and brain research to deliver a personalized therapy that unlocks your creativity. Creativity is defined as the brain's ability to associate abstract concepts and ideas for producing original thought. Such neurological, associative states are defined by alpha wave activity in the left dorsolateral prefrontal cortex. The team built a neuroscience-based mechanism through a virtual-reality setup complete with EEG brain-wave tracking and EOG eye-motion tracking, to trigger alpha waves and increase the amount of alpha wave saturation within the brain over a limited timeframe. The headset provides a measurable, affordable creativity trigger that allows people to train their brain to become more creative. When used in corporate environments with employees, this therapy could facilitate a faster, more effective innovation process.
Vivek HV, Anesta Iwan, Julian Siegelmann, and Kenneth So