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contents Welcome Message

01

Blues Statistics

02

Platinum Suite

03

Blues Lounge

05

Corporate Box

07

Advertising

10

Perimeter Boards Matchday Programme Official Website Stand Sponsorship

12

Centre of Excellence

13

Match Sponsorship

15

Player Sponsorship

17


1

Southend United Football Club

Welcome Welcome to Southend United’s Corporate brochure for 2011/12 season Would you like to advertise your company to thousands of Blues supporters each week? Would you like to find a way to entertain new and existing customers? Do you have a special occasion coming up and looking for ways to celebrate?

The 2011/12 season corporate brochure sets out the many ways in which you can use ‘The Power of Football’ at Southend United to help to meet your objectives, whether they are business or pleasure… or a combination of the two! There is examples of the services on offer including the ever popular hospitality, sponsorship and advertising, but as you do this, please keep one very important consideration in your mind; if there is something you would like that isn’t listed, contact us and we do out utmost to find a way! Your custom and support means a great deal to us as we know there are many alternative ways for you to spend your hard earned money and with hospitality prices starting from £45 per game, and advertising from £55 per week there is something for every budget. So when you choose Southend United we will work tirelessly to demonstrate to you that you have made the right choice and if

something isn’t working for you, we will discuss it with you and change it. We know we have to be flexible - and we are. Don’t miss out on what looks like being a exciting season and check out the options, call us for a chat and get the Power of Southend United working for you. You can contact me directly on 01702 304149 or simply email your enquiry to: junior.garrod@southend-united.co.uk I look forward to welcoming you and your guests to Roots Hall! Up The Blues, Junior Garrod Commercial Manager


Southend United Football Club

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Blues statistics Attendances

Customer database

NUMBER OF SEASON CARD HOLDERS 2011/11

3,330

RECORDS

70,070

10/11 AVERAGE ATTENDANCE

4,755

CORPORATE

9,150

TOTAL SEASONAL ATTENDANCE

109,361

MALE TO FEMALE RATIO

79:21

Media and matchday programme

AVERAGE ATTENDANCE IN THE CHAMPIONSHIP

10,024

AVERAGE MATCHDAY SALES

2,000

TOTAL SEASONAL ATTENDANCE IN THE CHAMPIONSHIP

230,552

AVERAGE READERSHIP

4,000

TOTAL SEASONAL SALES

45,000

NEW CAPACITY STADIUM

22,000

Southend and Essex

Web & Email E-NEWSLETTER SUBSCRIBERS

29,859

POPULATION OF BLUES COUNTRY AREA WITHIN 45 MINUTES DRIVE OF SOUTHEND UNITED

725,000

% OF FANS WITH INTERNET ACCESS

45%

POPULATION OF ESSEX

1,310,835

UNIQUE VISITORS TO WEBSITE PER MONTH

65,056

MONTHLY PAGE IMPRESSIONS

997,624

Our support base, your target market


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Southend United Football Club

Hospatility

Platinum suite With exclusive seats in the Directors box, our platinum suite package offers two options: dining or bar-area only. The platinum suite dining area has a warm and friendly atmosphere and is out most prestigious hospitality package.

Dining package ANNUAL*

£ 999

MATCH BASIS

£ 55

Match ticket only package

Dining package includes: • Directors box seats • Three course lunch/dinner prior to kick off • Complimentary match day programme • Half-time tea and biscuits • Waitress service • Stadium car park space • Blues TV • Sky TV

Match ticket only package includes: • Directors box seats • Complimentary matchday programme • Half-time tea and biscuits • Waitress service • Stadium car park space • Blues TV • Sky TV

ANNUAL*

£ 760

MATCH BASIS

£ 45

*Annual = 23 home games. All prices are subject to VAT

www.southendunited.co.uk


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Southend United Football Club

Hospatility

Blues lounge The Blues lounge provides a relaxing and informal venue to enjoy the build up for every Blues home game and includes a pre-match carvery and complimentary wine. Former Blues favourite David Crown will be your host, keeping you informed with all the up-to-the-minute team news prior to kick-off. You can purchase individual places, or tables for up to 10 guests.

ANNUAL*

£ 999

MATCH BASIS

£ 50

*Annual = 23 home games. All prices are subject to VAT

Package includes: • Arrival two hours prior to kick off • Pre-match carvery and a complimentary half a bottle of wine per person • Official matchday programme and team sheets • Stadium car park pass • Executive matchday seats in the Blues Paddock • Access to a cash bar • Sports quiz

www.southendunited.co.uk


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Southend United Football Club

Hospatility

Corporate box We have twenty fully equipped Excutive Suites located along the length of the ebm-papst East stand, available for hire either annually or on a match basis. Whether you are considering hospitality for your established clientele, pursuing new business contacts or planning a special day for family and friends, out Executive Suites make the perfect venue.

ANNUAL*

£ 6000

MATCH BASIS

£ 300

*Annual = 23 home games. All prices are subject to VAT

With tailored packages to choose from for every budget and with views overlooking the pitch. This really is a great way to watch the football. Package includes: • Arrive in your Executive Suite two hours prior to kick off to be met by your host/hostess • 3 x Stadium car park passes for your party of ten • Official matchday programme and team sheets for all your guests • TV with Sky Sports • Access to the Blues Lounge and a cash bar, post match • Player appearances

www.southendunited.co.uk


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Southend United Football Club


Southend United Football Club

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Advertising

Perimeter boards

Matchday programme

Official website

Perimeter boards are one of the longest serving methods of advertising used in football and are more popular today than ever before. Heighten awareness of your company’s brand both locally and nationally with our perimeter advertising boards.

Advertising in The Blues’ award winning matchday programme which has a readership of approximately 150,000 supporters per season provides the prefect advertising platform.

Southend United’s website receives over 60,000 unique visits per month which in turn provides the perfect platform to heighten brand awareness to Blues fans from all over the world with a skyscraper advertisement.

Not only is your brand seen by 6,000 fans every week, but during the 2008/09 season, the combined TV audience for Southend United was 40 million which included the FA Cup replay against Chelsea, extensive coverage on ITV’s The Championship programme, SKY TV’s Football League Review and Soccer AM.

Advertisements are in full colour and sizes range from half page through to full page adverts. Every week can be a new advert which can be exposed to OUR supporters, YOUR future customers.

Official website advertising is a great opportunity to increase traffic to your own website and generate income from engaging with our supporters.

Perimeter boards are on average 22ft x 2ft in size and are based pitchside. Annual*

Annual*

TV ARC

£ 3000

NON TV ARC

£ 2000

Annual (23 home games plus cup games). All prices are subject to VAT

www.southendunited.co.uk

FULL PAGE

£ 3000

HALF PAGE

£ 1500

Annual (23 home games plus cup games). All prices are subject to VAT

ANNUAL*

£ 10,000

MONTH BASIS

£ 500

Annual (12 months). All prices are subject to VAT


Southend United Football Club

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Sponsorship

Stand sponsorship Southend United are looking for naming partners for stands at Roots Hall Stadium. Sponsoring a stand at Root’s Hall stadium is an exclusive opportunity to address a vast audience with your brand and logo. As well as brand awareness, stand sponsorship can help your company become part of the fabric of the Club. In addition, your company would also benefit from named references on Southend United’s official website. We are offering an extensive package that offers prominent external and internal signage across the fascia of your chosen stand along with various other large exposure opportunities as well as a hospitality package to suit your needs.

www.southendunited.co.uk

ANNUAL* Annual (Annual 1 season). All prices are subject to VAT

£ 10,000


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Southend United Football Club

Sponsorship

Centre of excellence Southend United are keen to welcome on board a sponsor for our Centre of Excellence Programme during the 2011/12 season.

ANNUAL*

£ 10,000

Annual (Annual 1 season). All prices are subject to VAT

This is a fantastic opportunity for a sponsor to be involved with the development of the football club’s rising stars and have your name and logo on shirts worn by all teams from 8-16 years old. The Centre of Excellence is at the heart of Southend United’s ethos - the encouragement and nurturing of our future players. This sponsorship package will give your company the opportunity to be affiliated with these young players and coaches, players range from 8-16 years old. The individual elements of the package are negotiable as the package will be tailored to suit your individual needs however will cover Shirt sponsorship for all teams ranging for Under 8’s to Under 16’s, ground advertising, use of centre of excellence players and coaches for marketing material, season tickets, hospitality and much more.

www.southendunited.co.uk


Southend United Football Club

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15

Southend United Football Club

Sponsorship

Match sponsorhip Create a lasting impression on your guests, Blues supporters and the SUFC corporate community.

MATCH BASIS

£ 1,000

All prices are subject to VAT

Match sponsorship at Southend United offers you a unique opportunity to entertain your guests whilst raising your profile to thousands of Blues supporters. Dine, drink and impress clients whilst exposing your brand to the community, making this the ultimate matchday package for any business.

Package includes: • Match Sponsor’s table in the Blues Lounge or Executive suite for ten people including food and drink • Official matchday programme and team sheets for all your guests. • 3 x Stadium car park passes for your party of ten • Access to a cash bar • Opportunity to select and present the Man of the Match Award on the pitch with a commemorative photo of the occasion • Your company logo on the front cover of the official matchday programme • Full page advert in the official matchday programme • Tannoy announcements advertising your company as Match Sponsor

www.southendunited.co.uk


Southend United Football Club

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Southend United Football Club

Sponsorship

Player sponsorship A great way to show your support for the Blues is to become a Player Sponsor for the entire season. Every season this package is extremely popular with supporters and local businesses as it includes a whole host of benefits:

HOME

£ 350

AWAY

£ 300

HOME & AWAY

£ 550

All prices are subject to VAT

Package includes: • Signed shirt of your Sponsors Player (Signed in front of you at the training ground) • 2 places in the Blues Lounge for a game of your choice, includes food and drink • Name in the match day programme on player sponsor page for the entire season • Lunch & Presentation of shirt by your Sponsored Player at the Training Ground • Tannoy announcements throughout season

www.southendunited.co.uk


Southend United Football Club

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Southend United Football Club, Roots Hall Stadium Victoria Avenue, Southend-on-sea, Essex, SS2 6NQ T: 01702 304050 E: info@southend-united.co.uk www.southendunited.co.uk


Southend United 2011/12 corporate brochure