Design Portfolio
naama Naama Weissman 438.875.5297 naamaweissman@gmail.com
Bookcover Design
Brief: Design a bookcover aimed towards those interested in learning new languages, or those traveling to a foreign country.
Solution: A bookcover that gives off a fresh,
schoolbook-type look, yet remains bright and unintimidating to motivate the reader to feel that learning a new language is not as hard as it may seem.
Packaging Design
Brief: Create a soda can design for an energy drink by Shweppes Solution: Bright and eye-catching colors are applied to a black background, attracting the passer-by and tantalizing one’s tastebuds to experience this fresh and energizing product.
Brochure
Brief: Design a brochure promoting a modern interior decorating company, Hannah B. Designs.
Solution: Using a clean, consistent design, the concept of squares and geometrics are utilized to emphasize the modern look for which Hannah B. is known. The fresh and relaxing colors emit a pleasant feeling when perusing this brochure, thus creating the motivation that Hannah B. is the way to go.
Corporate Identity
3007 Brighton Ave. Montreal, QC H3S 1T7 t: 514.341.3657 f: 514.341.5297 photomind@gmail.com www.photomind.com
3007 Brighton Ave. Montreal, QC H3S 1T7
Brief: Create an identity package for a photography
studio (logo concept & design, stationary and business card)
Solution: A logo that is businesslike yet at the same
time eye-catching, using a small icon in place of one of the letters to portray the area of expertise. Using neutral color tones and a simple and clean design, this stationary set conveys a professional and inviting message.
Mindy Davis photography 3007 Brighton Ave. Montreal, QC H3S 1T7 t: 514.341.3657
f: 514.341.5297 photomind@gmail.com www.photomind.com
Corporate Identity
3007 Brighton Ave. Montreal, QC H3S-1T7
3007 Brighton Av Montreal, QC H3S 1T t: 514.341.365 f: 514.341.529 photomind@gmail.com Brief: Create an identity package for an upscale baby boutique (logo concept & design, stationary and business card) www.photomind.com 3007 Brighton Ave. Montreal, QC t: 438.875.5297 f: 514.344.0490 www.stylicious.com carolyn@stylicious.com
Solution: Soft, pastel colors personify the child-oriented and classy atmosphere of this boutique. In addition, the icons created for the logo convey what the store represents and carries.
Magazine Spread
find it easier to avoid drifting aimlessly from day to day. In the final push to finish your thesis, though, you will almost certainly have less time for social activities than you used to. Your friends may start to make you feel guilty, whether they intend to or not. Warn them in advance that you expect to turn down lots of invitations, and it’s nothing personal -- but you need to focus on your thesis for a while. Then you’ll be all done and free as a bird! (Until the next phase of your life starts...) In a world where (according to the Families and Work Institute) many Americans don’t take all of their vacation time, and where cell phones and laptops are packed before bathing suits and sunscreen, long spells away from the office for any reason other than serious ill-health are unheard of. It’s little wonder that stress rates are high and employees have a burnout rate reminiscent of a Silicon
Valley dotcom. It’s a vicious cycle. With recent layoffs, the remaining employees work harder. The harder they work, the more they need a break. But with layoffs in their rearview mirrors and the fear of more ahead, the less likely they are to allow themselves to take one.
The Mania for Work
Why not just reserve your spot in the cardiac care unit now? Needless to say, an environment that emphasizes work without play is unhealthy. And anything that’s unhealthy has to be bad for business in the long run. As founder and CEO of outplacement consultancy Challenger, Gray & Christmas, John Challenger makes it his business to stay on top of workplace trends, and he sees a real danger in our culture of endless, pervasive work. “This has happened before in the tech industry. People burn out,” Challenger says. And if the number of jobs available begins to increase, burnout will lead to turnover, something few companies would welcome during a business upswing. “No company can afford to lose its best people by running them so hard they ultimately move on to other places,” Challenger says. As the economy grows, companies will need to focus much of their attention on retaining employ-
Brief: Design the layout for a
magazing article written with the overworked employee in mind.
Solution: Keeping to a monochro-
matic blue color scheme, this magazine spread looks professional yet eye-catching, attracting the appropriate readership for which the magazine is aiming.
ees. “That means giving them room to breathe,” he says. It would be great if that breathing room included more than the typical few weeks of paid vacation. My recent four-month “break” was just the right amount of time I needed to decompress, to shift my mental and physical energies away from the world of work. True, I wouldn’t classify my maternity leave as downtime (I read a grand total of one book for fun), but when I returned to work I felt reenergized simply because I had experienced some sustained relief from the inherent stress involved in switching between work and home. A week’s vacation here and there over the course of the year doesn’t provide enough time to allow your mind to leave work behind-particularly for executives who can’t go to the can without taking their cell phones along (you know who you are).
A Modest Proposal Needless to say, an environment that emphasizes work without play is unhealthy. And anything that’s unhealthy has to be bad for business in the long run. As a nation of stressed-out workaholics, we need to shift our priorities, and be-dare I suggest it?-more like the Europeans, who down tools for weeks at a time without seeing their lives and economies fall apart. We should encourage sabbaticals with some sort of stipend that allows us weeks or even months away from the office. During our officially sanctioned absences, we’d be free to travel, take cooking classes, write that crime novel or do anything as long as it has nothing to do with work. If sabbaticals are accepted as the norm,
Starting a relaxation practice
A variety of relaxation techniques help you
achieve the relaxation response. Those whose stress-busting benefits have been widely studied
include deep breathing, progressive muscle relaxation, meditation, visualization, yoga, and tai chi.
Learning the basics of these relaxation tech-
niques isn’t difficult. But it takes practice to truly
harness their stress-relieving power: daily prac-
tice, in fact. Most stress experts recommend set-
ting aside at least 10 to 20 minutes a day for your
relaxation practice. If you’d like to get even more stress relief, aim for 30 minutes to an hour.
Getting the most out of your relaxation practice
Set aside time in your daily schedule. The best
way to start and maintain a relaxation practice is by incorporating it into your daily routine. Schedule a set time either once or twice a day for your
practice. You may find that it’s easier to stick with your practice if you do it first thing in the morning, before other tasks and responsibilities get in the way.
Don’t practice when you’re sleepy. These tech-
niques can relax you so much that they can make you very sleepy, especially if it’s close to bedtime.
You will get the most out of these techniques if you practice when you’re fully awake and alert.
Choose a technique that appeals to you. There is
no single relaxation technique that is best. When choosing a relaxation technique, consider your specific needs, preferences, and fitness level. The
right relaxation technique is the one that resonates with you and fits your lifestyle.
careers won’t suffer. We’d be more balanced, less harried and probably a lot more interesting as individuals. And what’s the chance that sabbaticals, or something like them, would be accepted by corporate America? According to Challenger, it’s somewhat less than zero. He would be happy if people just started taking all the vacation time due to them. Yet even on that score, he’s not optimistic. When salaries are stagnant, Challenger says, “people don’t really want to spend the money to go somewhere. Sitting around at home doesn’t seem all that attractive, so a lot of people just forego taking a vacation.” And when salaries begin to grow, there’s another reason people find for not taking vacations: They’re too stressful. “You keep checking in, your work piles up, and you have a nightmare when you get back,” says Challenger. Talk about nightmares! It’s become too hard, too scary, to take a vacation. You leave the beach; you go back to your room; you start thinking about this project or that meeting. You try to call work-and you can’t get a line. Or the person who’s covering for you isn’t there. You try to check your e-mail, but you can’t log on. And you worry. Who’s covering? What’s happening? Hey, you might as well be in the office. It’s simpler. Challenger has seen the consequences: Executives who never distance themselves from work, never have the opportunity to recharge their batteries. For employees to feel entitled to take all their vacation time, managers and executives have to set an example. The boss should use up his vacation time every year. Leave contact info behind, but make sure people understand that it’s to be used only in an emergency. Right. Again, the prospects for that happening seem dim. If the boss can leave and cut the tether for two or three or even four weeks, the twisted message, the message he fears, may be that he’s not needed.
Magazine Spread
Brief: Design the layout for a magazine article promoting healthy eating in school. Solution: Vibrant and tangy colors jump out at the healthy conscious reader and promote that healthy eating is alot more fun (and important!) than most people think. The clear and consistent typography make this article an easy read for all.
CD Design Brief: Create a cover and booklet design for a child’s exercise CD.
Solution: A mix of blue and pink
color tones signals to the consumer that this CD is for girls and boys alike. Sparkles and dancing figures are used to make the CD look exciting and fun.
CD Design
Brief: Create a package for a relaxation and meditation CD. Solution: A scenic image of a city landscape with muscial notes almost dancing off the cover
was edited and manipulated in order to make this CD look as relaxing as possible. The soothing color scheme and soft typography lend to this effect as well.
Type Patterns
Color Composition
Promotional Flyer
Name: ________________________________ Phone: ________________________________ Sponsor name
Tehillim names: Azarya ben Rivka Simcha Esther Nachman ben Rivka simcha esther Yonasan Dovid ben Perla Refael ben Fraidel Miriam Rivka Esther bas Sandra Yosef Shulem ben Rechel Breindel
Total:
phone number
amt/ perek
with r be filled New Yea May this Dear
Postcard Design
Dear
Brief: Design two postcards for a charity organization, one wishing its donors a Happy New Year, and the other asking for generous donations towards their cause.
Solution: The New Year card
conveys the theme of the Jewish holiday of Rosh HaShana using appropriate typography and photo manipulation techniques. The promotional postcard, while keeping with the black and white color constraints, still remains appealing and attractive.
$60
Sponsor a monthly food package.
Please send your generous donation.
Canadian Friends of Yad Eliezer 1943 Clinton Montreal, QC H3S 1L2 (514).341.6660/ (514).735.2833 Credit card donations: Call (514).731.4627 Donate online: www.canadahelps.org Visit our website: www.yadeliezer.org
daeh dpy $20,000,000 Annual Budget Food packages Food vouchers Surplus produce Meals-on-Wheels Chicken for Shabbos & Yom Tov* Baby Formula Fund*
d Before Rosh HaShana last year,
YAD ELIEZER distributed $1,200,000 of food to desperately poor families..
Can we match it?
Big Brother/ Big Sister program*,
Widows, Orphans & Single Parent Fund* YAD ELIEZER Job training*
assists Free15,000 dental clinics*families each
Emergency Fund. month with food and/or social *Please indicate if you wish your donation to be used for a special fund. services and a warm message that
we care
Thousands
are waiting for your assistance. Every dollar donated to Yad Eliezer goes a long way.
naama Looking forward to working together.