Local branding Local branding is strong in Finland, especially in the cities. The Helsinki Design District, Turku Design Now or Design On Tampere are examples for the vivid design scene and show the great effort to bring the design closer to the people.
Branding includes designing for noncommercial institutions and public matters as well.
Gain for me: + get to know cultural + Importance of
coherence of a brand
+ Examining the
functions of branding
+ More knowledge of Finnish design
+ Appreciation of the modest and clear design approach
about brands
design