presenter by helenka Fil

ALL-IN-ONE ORAL CARE SYSTEMS FOR THOSE - WHO EXPECT THE BEST FROM A TOOTHPASTE

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

Innovative R.O.C.S. TOOTHPASTE WITH AGE SPECIFIC FORMULAS FOR SMILES OF ALL AGES From 0 to 3

Regular oral care with a suitable toothbrush and toothpaste is essential from the moment of the appearance of the first tooth, i.e. when a baby is several months old. Naturally, toothpaste for babies and youngsters should not contain fluoride, allergens, colours or abrasive agents, as it is very likely to be swallowed. The process of the formation of the teeth, both primary and permanent, takes place throughout all stages of childhood. The use of fluorides in toothpastes for children helps to increase the caries - resistance of the enamel. However, fluoride-containing toothpastes should only be given to children older than 4 years, an age when they are able to spit the toothpaste out during brushing. The recommended maximum amount of fluoride up to the age of 6 years is 500 ppm.

From 4 to 7

From 8 to 18

Adults

It is common knowledge that schoolchildren often consume a lot of sweets, which increases the risk of caries considerably. As a result, toothpaste for teenagers should contain higher fluoride levels to ensure an adequate level of oral hygiene. R.O.C.S. toothpastes for schoolchildren up to the age of 18 contain a fluoride concentration of 900 ppm to augment the strengthening of enamel. The unique formula for R.O.C.S. toothpaste for adults is covered by a European patent. Because we have taken into consideration the importance of the prevention of caries and periodontal diseases in adults, R.O.C.S. for adults offers a new and safe concept of prophylaxis. A series of clinical trials has confirmed the unique effectiveness of this product.

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

ADULT

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

ADULT

EFFICACY AND SAFETY ARE IMPORTANT FACTORS FOR A TOOTHPASTE NATURAL FORMULA Why ROCS? During toothbrushing most ingredients of a toothpaste are absorbed by the oral mucosa and reach blood channels. Therefore it is very important that the toothpaste should be safe. The safety of R.O.C.S. toothpastes derives from the fact that the products contain high concentrations of active bio components of herbal origin, and due to the unique production technology called “cold boil” the properties of these components are preserved. All active ingredients are natural and can be found in our normal food.

R.O.C.S.® COLLECTION FOR ADULTS

M IU

XYLITOL BRO

MA GN

MELINE

PHOSPHATE

XYLITOL

CALCIUM

is contained in pineapple

is contained in birch sap

is contained in different products

MINERALIN®

EFFICACY AND SAFETY

BROMELINE

The formula R.O.C.S. for adults with Mineralin® is patented. Mineralin® contains Bromeline, Xylitol and Сalcium, Phosphate and Magnesium. − Bromeline is a natural enzyme extracted from the fruit and stems of pineapples. It effectively decomposes the proteins on which dental plaque is based, resulting in an optimum and prolonged cleanness. The prominent anti-inflammatory, antiviral, immunomodulatory and anti-adhesive properties of bromeline provide a high level of gingival protection. − Xylitol is a natural ingredient able to inhibit cariogenic flora. Xylitol increases the remineralizing and anti-inflammatory potential of R.O.C.S. toothpaste. − Calcium, phosphate and magnesium are structural elements of hard dental tissues; they are the so-called building material for the enamel. R.O.C.S. TOOTHPASTES DO NOT CONTAIN FLUORIDE

R.O.C.S. TOOTHPASTES DO NOT CONTAIN ANTISEPTIC AGENTS

R.O.C.S. TOOTHPASTES DO NOT CONTAIN ARTIFICIAL PIGMENTS

R.O.C.S. TOOTHPASTES ARE LOW-ABRASIVE

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

ADULT

R.O.C.S. toothpaste successfully controls such common problems as: gingival bleeding, periodontitis, caries, hypersensitivity, erosions and wedge-shaped defects, bad breath and tooth staining. R.O.C.S. has an innovative solution to every problem without unexpected side effects for the body.

ENABLES PROLONGED CLEANNESS EFFECT

WHITENS TO THE NATURAL COLOUR

ADULT

PROGRESSIVE PROTECTION FROM CARIES

R.O.C.S. TOOTHPASTE FOR ADULTS SOLVES DIFFERENT PROBLEMS IN ONE STEP ALL-IN-ONE PROPHYLAXIS

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

CLEVER PROPHYLAXIS Why R.O.C.S.? R.O.C.S. toothpastes for adults use a progressive system of protection with effects that complement each other. The thorough removal of dental plaque by an enzymatic action (bromeline) makes the enamel receptive for the bioavailable minerals contained in the Mineralin complex. As a result R.O.C.S. toothpaste helps to prevent the loss of calcium and other minerals under the influence of acids, remineralizes the enamel and strengthens it against caries. It can even restore the enamel structure in the early stages of caries (white spot) [5]. CONTROLS GINGIVAL BLEEDING

NATURAL PROTECTION

INNOVATIVE SYSTEM OF ANTICARIES PROTECTION OFFERS DIVERSITY OF TASTES

INCREASES CARIES (ACIDS) RESISTANCE

CONTROLS DENTAL SENSITIVITY

OFFERS FLAVORS WITHOUT MINT

PROVIDES MAXIMUM SAFETY

Gives fresh breath

EFFECTIVE REMOVAL OF DENTAL PLAQUE [3] AND ITS CONTINUOUS CONTROL

BIOAVAILABLE MINERALS HELP TO FILL UP ENAMEL WITH CALCIUM AND PHOSPHATE

DECREASE OF PATHOGENIC POTENTIAL OF ORAL BACTERIA [6]

R.O.C.S. WITHOUT FLUORIDE Mineralin®, the innovative formula in R.O.C.S. toothpastes for adults, is a clinically proven alternative to fluoride in terms of effectiveness. As a result they do not contain fluoride which lowers the risk of excessive intake of fluoride for adults and the known side effects [9].

AND WHAT ABOUT OTHER TOOTHPASTES? Most toothpaste offer fluoride as an active substance for protection from caries. At present there is no data from clinical studies available that fluoride in toothpastes has the same caries-reducing effect in adults as it has in children.

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

ADULT

DOUBLE ACTION FOR HEALTHY GINGIVA

NATURAL IMPROVEMENT OF TOOTH COLOUR

POSITIVE EFFECTS AFTER ONE WEEK

WHITENING WITHOUT ENAMEL ABRASION

Why R.O.C.S.? Highly effective components in R.O.C.S. toothpaste strengthen the gingiva and can thus lead to the reduction of bleeding and inflammation. Clinical trials have shown a reduction of symptoms of 86% (on average) after one week of use [2].

Why R.O.C.S.? R.O.C.S. toothpastes for adults contain the natural enzyme bromeline as a safe method of teeth whitening. Due to the proteolytic effect of this enzyme, it reduces plaque as well as associated pigments. This is a smooth biological process in contrast to using abrasive agents and can be easily repeated on a daily basis with every toothpaste application. Comparative clinical trials have confirmed that R.O.C.S. is at least as effective as abrasive polishing formulas [1].

DOUBLE ACTION OF R.O.C.S.® The composition of bromeline and xylitol prevents bacteria adhesion on teeth and gingiva, resulting in the absence of dental plaque which reduces the risk of inflammation.

BROMELINE AND XYLITOL

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

BROMELINE IN R.O.C.S. TOOTHPASTES Bromeline is a natural enzyme which is extracted from the stems and fruits of pineapples and has the following effects: • is absorbed well by the oral cavity • shortens the duration of wound healing • contains an anti-edematous action • improves blood circulation • suppresses the formation of dental plaque • prevents bacterial adhesion to the teeth and oral mucosa [4].

ACTION OF BROMELINE AND WHAT ABOUT OTHER TOOTHPASTES? Most toothpastes contain antibacterial ingredients such as chlorhexidine, triclosane or salts of stannum and zinc etc.Therefore, they cannot be recommended for continous use, as this may result in adverse effects such as: • the darkening of dental enamel • unfavourable changes in oral microflora (inbalance in bacteria growth or development of tolerance).

ORGANIC PLAQUE ACCUMULATES COLOUR PIGMENTS FROM DRINKS AND FOOD DENTAL ENAMEL SITE OF ACTION OF TOOTHPASTE

AND WHAT ABOUT OTHER TOOTHPASTES? Most whitening toothpastes eliminate pigments by means of their high abrasivity. Such toothpastes should not be used continuously.

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

ADULT

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

SAFE FOR USE WITH ELECTRIC TOOTHBRUSH

LONGLASTING FRESH BREATH

USING THE WRONG TOOTHPASTE WILL RESULT IN THE INCREASED ABRASION OF DENTAL ENAMEL

FREEDOM OF COMMUNICATION

ADULT

Why R.O.C.S.? The main cause of bad breath is dental plaque. By eliminating this thoroughly by means of an enzymatic process, R.O.C.S. toothpastes for adults solve this problem at the roots. Brushing the teeth twice daily will result in prolonged freshness of breath during the day as well as at night, for a confident feeling.

SMOOTH CLEANING Why R.O.C.S.? It is very important to choose a suitable toothpaste to go with that toothbrush. Here, one of the main criteria is the amount of mechanically active abrasive agents or microparticles. In contrast to the use of a traditional toothbrush, their effect will be multiplied by the intense and rapid movement of an electric toothbrush, which may result in damages to the enamel. R.O.C.S. toothpastes for adults have a low abrasive value that falls within the recommended values for children and they are therefore safe for use in combination with an electric toothbrush.

AND WHAT ABOUT OTHER TOOTHPASTES? It is not easy to find a toothpaste with a low amount of abrasive agents which can be used with an electric toothbrush on a safe and permanent basis. However, this is, or should be, the main criteria when choosing a suitable toothpaste — that will protect the dental enamel while using the best modern technology for your dental hygiene.

AND WHAT ABOUT OTHER TOOTHPASTES? They often contain special mint flavours to mask bad breath. Another common element is antiseptic components, which may result in dysbacteriosis of the oral cavity.

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

ADULT

MINT-FREE TOOTHPASTE

SPECIAL TOOTHPASTE FOR SENSITIVE TEETH

HAVING THE CHOICE FOR YOUR INDIVIDUAL TASTE

PREVENTIVE EFFECT

Why R.O.C.S.? R.O.C.S. toothpastes for adults also include tasty flavours without mint. These are suitable:

Why R.O.C.S.? Dental sensitivity can be the result of gingival recession (tooth radix is exposed and not protected by the gingiva) or the result of loss of minerals by the tooth (different kinds of erosions). R.O.C.S. for sensitive teeth is effective in both cases. While being a low-abrasive (RDA=59) [7] toothpaste, R.O.C.S. for sensitive teeth contains potassium nitrate to decrease dental sensitivity as well as mineral components to fill up a lack of calcium and phosphate as prophylaxis.

• When someone does not like mint • For people who are under homeopathic treatment where the use of mint is contraindicated • In cases where mint causes an allergic reaction (e.g. increase of gestosis during pregnancy or coughing in connection with bronchical asthma)

DIVERSITY OF TASTES The collection of R.O.C.S. toothpastes contains blends completely excluding mint and blends with only a mild taste of mint, to accomplish the bouquet while still having a refreshing effect.

AND WHAT ABOUT OTHER TOOTHPASTES?

Mint free 12

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

AND WHAT ABOUT OTHER TOOTHPASTES? In general they contain specific ingredients to curb painful sensations. Thus they do not solve the problem itself, but rather reduce its symptoms for a certain time.

Most oral care brands offer only different kinds of mint flavour.

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

ADULT

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

SPECIAL TOOTHPASTE FOR SMOKERS AND COFFEE DRINKERS

SPECIAL TOOTHPASTE FOR BRILLIANT WHITE TEETH

CLEAN AND HEALTHY TEETH

Safe and natural Whitening

Why R.O.C.S.? R.O.C.S. toothpaste for coffee/tobacco has been designed for the daily use of the smoker and/or coffee drinker. The high concentration of Bromeline thoroughly cleans teeth from dental plaque, which includes colour pigments. This results in a smooth dental surface which supports the natural mineralization process through saliva fermentation. Vitamin E has been added to bind toxins and heavy metal ions to protect the body. A special high-quality mint blend with herbs gives longlasting fresh breath and eliminates tobacco smell.

Why R.O.C.S.? The combination of the following effects ensures the natural and gentle whitening of teeth without unwanted side effects: • Enzymatic removal of dental plaque which contains colour pigments • Microparticles from silicon dioxide to polish the enamel and make it brilliant in appearance • Mineralin® to provide for active remineralization which leads to whiter teeth and higher resistance of enamel against caries. • Reduction of plaque reformation.

AND WHAT ABOUT OTHER TOOTHPASTES? Common toothpastes do not contain specific components that are very effective under the conditions given when somebody smokes or drinks coffee on a daily basis.

ADULT

SAFE FOR DAILY USE R.O.C.S. toothpaste whitening is an innovative toothpaste with natural ingredients to keep your teeth white, healthy and brilliant on a daily basis.

AND WHAT ABOUT OTHER TOOTHPASTES? In general they contain additives or chemicals, which bind calcium (calcium pyrophosphate, citrates).

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

ADULT

Special toothpaste for smokers

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

ADULT

A VARIETY OF FLAVOURS TO CHOOSE FROM

minimizing the negative effects of smoking on the oral cavity

PROPHYLAXIS THAT TASTES GOOD

Why R.O.C.S.? A high concentration of the natural enzyme bromeline helps to remove coloured plaque and thus reach optimum whitening effect without abrasive polishing agents. A high amount of baobab extract in combination with polyvinylpyrrolidone and Vitamin E helps to provide oral mucosa protection and reduce discomfort related to smoking such as a dry feeling or a metallic taste in the mouth. Xylitol protects from caries and gum diseases by inhibiting the growth of harmful bacteria.

R.O.C.S. toothpaste for adults is available in a variety of flavours that will brighten up each day.

LEMON MINT

GRAPEFRUIT & MINT

DOUBLE MINT

JUICY PINEAPPLE

CHOCOLATE & MINT

Blooming Sakura

Antitobacco

COFFEE & TOBACCO

SAFE FOR DAILY USE A rich taste composition of spices, fruit and mint specially developed for R.O.C.S. Anti-tobacco toothpaste helps to neutralize the tobacco smell and results in prolonged freshness.

mint free

MANGO & BANANA

WHITENING

RASPBERRY Mint free

For sensitive teeth

Coming soon! mint free

ROSE

Mint free

Sensation WHITENING

For smokers

NATURAL FLAVOR! R.O.C.S. collection contains toothpastes with natural flavours based on high-quality essential oils.

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

ADULT

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

NATURAL TOOTHPASTE R.O.C.S. BIONICA

Special Toothbrush R.O.C.S. Medical Super Soft

HEALTHY GUMS WITH NATURAL EXTRACTS

supersoft bristles for tender cleaning

R.O.C.S. Bionica formula is a combination of extracts from liquorice, thyme and laminaria, which are famous for their healing properties. High concentrations of these ingredients ensure the anti-inflammatory effect of this toothpaste as well as the inhibition of pathogenic bacteria that results in a decrease as well as prevention of gingival bleeding or inflammation. Mineral salts derived from laminaria in combination with calcium glycerophosphate protect teeth from caries and stimulate the metabolic process in the periodontal tissues.

The R.O.C.S. Medical toothbrush has been specially developed for those who are looking for a gentle toothbrush and who require the delicate care of teeth and gingivae. Its extra soft bristles assure a gentle cleaning without irritating inflamed and unhealthy tissues or extra sensitive areas.

ADULT

NATURAL TOOTHPASTE For those who prefer natural products. The toothpaste contains over 90 % pure natural raw materials and 10% bioidentical components. R.O.C.S. Bionica is the perfect toothpaste for people who have problems with their gums and are looking for a natural product.

R.O.C.S. medical supersoft will solve the following ORAL CAVITY PROBLEMS: • post-surgical operations • parodontium diseases • teeth hypersensitivity • non-caries lesions of hard dental tissues: enamel erosions, wedge-shape defects.

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

R.O.C.S. MEDICAL MINERALS REMINERALIZING GEL

SCIENTIFIC BACKGROUND OF R.O.C.S. TOOTHPASTE

WITH MAXIMUM CARE, EFFECTIVELY STRENGTHENS THE ENAMEL STRUCTURE

FACTS AND RESULTS FROM CLINICAL TRIALS

Remineralizing therapy is widely known as one of the most effective ways to prevent caries and non-caries lesions. R.O.C.S. Medical minerals gel contains bioavailable calcium and phosphate, the so-called building material of hard dental tissues. These minerals penetrate into the tooth, thus helping to restore mineral saturation and increase resistance of dental enamel against caries. This remineralizing gel is used in addition to normal toothbrushing and has the following features: • tooth remineralization and caries prevention • treatment of early stages of caries (white spot) • stabilisation after bleaching or professional dental hygiene • elimination of dental hypersensitivity • natural brightening of teeth by 4 to 5 shades within 30 days • restoration of enamel brilliance • during and after orthodontic treatment. The remineralizing effect of R.O.C.S. Medical minerals gel has been proven in various clinical trials.

Inhibits the activity of cariogenic bacteria in the oral cavity due to the natural ingredient xylitol

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

Is well absorbed under the influence of saliva ferments (acid and alkaline phosphatase)

Remains on the tooth surface, thus gradually releasing calcium and phosphate ions for ongoing penetration of dental tissues

R.O.C.S. Medical minerals gel does not contain fluoride and there are no special age related restrictions for use.

− Whitening of teeth without highly abrasive components. Comparative clinical trials have confirmed that R.O.C.S. is at least as effective as abrasive polishing formulas [1]. − Thorough cleaning teeth of dental plaque and prevention of bacteria adhesion on teeth and gums due to the combination of bromeline and xylitol without antiseptic and antibacterial agents. Both effects result in a reduction of gingival bleeding. During the use of R.O.C.S. toothpaste the gingival indices have been improved by 44.8% [2]. After one week of using R.O.C.S. gingival bleeding and inflammation has been proven to be reduced in 86% of patients [2]. − The resistance of enamel against acids increases at least as effectively as in toothpastes containing maximum allowable concentrations of fluoride [5]. − The rate of remineralization (i.e. of mineral intake by the enamel) is higher than under the influence of toothpastes containing maximum allowable concentrations of fluoride [5]. − Normalization of oral microbial flora balance. − Inflammation related to wearing of dentures reduced by 93% in two weeks of use (brushing of teeth and dentures) [7]. − Reduces acid production by dental plaque [6]. − In vitro tests have shown that a 3-minute exposure of teeth to R.O.C.S. toothpaste reduces plaque bacteria adhesion by 80%. [4].

PUBLICATIONS

1. Orekhova L.U. et al. Clinical basis of choice of oral hygiene means for tooth whitening. «Clinical Dentistry» №4, 2007 2. Sarap L.R., Kupets T.V., Grosser A.V. Oral hygiene in patients with periodontal disease. «Clinical Dentistry» №3, 2005 3. Kirilliva E.A., Kozicheva T.A. Clinical efficacy of toothpastes of different price categories. «Clinical Dentistry» №1, 2006 4. Afinogenov G.E. et al. Antiadhesive action of toothpastes. «Clinical Dentistry» №3, 2006 5. Kunin A.A. et al. Comparative analysis of the effect of toothpastes on caries-resistance of dental enamel. «Clinical Dentistry» №4, 2005 6. Kunin A.A. et al. Evaluation of efficacy of a toothpaste containing bromeline for the individual prevention of caries. «Dentistry Institute» №3, 2006 7. Sarap L.R. et al. Prevention of pathology of oral mucosa in patients with removable dentures. «Clinical Dentistry» №1, 2007 8. Report of RDA investigation – Oral Health Research Institute, Indiana University, USA 9. Fluoride in Drinking Water: A Scientific Review of EPA’s Standards // National Academy of Sciences USA, 2006, 468 pp. http://www.nap.edu

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

ADULT

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

ADULT

Mouthwash R.O.C.S. to enhance oral hygiene

R.O.C.S. toothbrush: effective tEEth cleaning

natural bio-active components for healthy oral care

special conical bristles cut for effective cleaning

R.O.C.S. Mouthwash formula is based on natural bio-available components. It contains Laminaria Saccharina extract which provides anti-inflammatory, healing, antiviral and immunomodulatory effects and reduces gum bleeding. It contains calcium, phosphorus, and magnesium, which are structural components of dental enamel.

R.O.C.S. high-quality toothbrushes help to improve oral health. The uniqueness of the design of R.O.C.S. toothbrushes is built around its bristle cut and ergonomic design. These toothbrushes allow the professional cleaning of teeth. R.O.C.S. CLASSIC TOOTHBRUSH Soft / Medium / Hard

Flat bristle cut provides maximum contact with all parts of the tooth’s surface and effective dental plaque elimination.

effective and safe The composition of R.O.C.S. mouthwash does not contain fluoride, antiseptics, colourants, or sodium lauryl sulphate. It is safe in case of swallowing.

R.O.C.S. MODEILING TOOTHBRUSH Soft / Medium / Hard

Original multilevel conical bristle cut facilitates penetration to the areas which are difficult to reach and improves quality of cleaning of hard to reach teeth, palatine and lingual teeth surfaces.

DOUBLE MINT

GRAPEFRUIT AND MINT

RASPBERRY

R.O.C.S. toothbrush with original head increases the quality of tooth surface cleaning. It brushes areas which are difficult to reach, thoroughly cleans interdental spaces and gently massages gums. Thin flat handle prevents extra pressure on gums and enables flexibility of movements in all oral cavity areas.

SCHOOL COOL MIX Cola and lemon

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

ADULT

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

school/kids/baby

R.O.C.S Interdental products Safe and effective elimination of interdental spaces plaque and COLOURING Produced under the clinically-proven patented technology TSR-1010®. TSR-1010 uses polishing microcrystals which allow safe and effective elimination of interdental colouring, including coffee and tobacco stains.

R.O.C.S. TOOTH STAIN ERASER Effectively removes stains from enamel surface, including coffee and tobacco stains.The side section is for the smooth surface of teeth and the tip for interdental spaces.

DENTAL FLOSS 50M Effectively removes dental plaque and food remnants from interdental spaces,thus helping to keep teeth healthy and clean. Helps to keep enamel surface free from pigments and polishes with the help of microcrystals embedded in the floss polymer coating.

DENTAL FLOSS & TOSS Effectively removes dental plaque and food remnants from interdental spaces, thus helping to keep teeth healthy and clean. Helps to keep the enamel surface free from pigments and polishes with the help of microcrystals embedded into the floss polymer coating.

R.O.C.S. INTERDENTAL BRUSH MINIS Effectively cleans interdental spaces from dental plaque and food remnants, removes stains, including coffee and tobacco stains due to the microcrystals embedded into the nylon fibre.

R.O.C.S.® COLLECTION FOR CHILDREN EFFICACY AND SAFETY 25

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

school/kids/baby

AGE SPECIFIC AMOUNTS OF FLUORIDE

EFFICACY AND SAFETY

NEW CONCEPT OF TOOTHPASTES FOR DIFFERENT AGE GROUPS

NEW FORMULA AMIFLOUR®

The age ranging of the R.O.C.S. toothpastes for children is based on safety and efficacy. There are three groups of products with different compositions. All R.O.C.S. toothpastes for children contain high concentrations of xylitol to increase the efficacy of fluoride protection and inhibit cariogenic bacteria.

R.O.C.S. Baby Based on the experience of specialists it is recommended that children should use toothpaste without fluoride until they are able to spit out the paste properly after brushing.

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

R.O.C.S. Kids Fluoride plays a major role in the structure of enamel: it significantly reduces risk of caries and increases the rate of intake of calcium by dental enamel.By taking into consideration the fact that a child aged 4 to 7 may swallow up to 60% of the toothpaste used, the concentration of fluoride should correspond to age norms. R.O.C.S. Kids contain 500 ppm fluoride. Also the R.O.C.S. collection for this age offers a toothpaste without fluoride (R.O.C.S. Kids Fruity Cone).

school/kids/baby

The ingredients in R.O.C.S. toothpaste for kids and teenagers have not been chosen by economic factors but from the viewpoint of quality, efficacy and safety. The formula of R.O.C.S. Kids and School toothpastes is based on the patented complex Amiflour® which is a combination of aminofluoride and the natural birch extract, xylitol. • Natural ingredient inhibiting cariogenic flora. • Increases calcium intake by the enamel.

R.O.C.S. School During all stages of childhood and adolescence up to the age of 18 years fluoride still has high efficacy for the prevention of caries and the strengthening of the enamel. R.O.C.S. School contains fluoride in concentrations of 900 ppm.

ORIDE

AMINOFLU

XYLITO

• Highly effective source of fluoride. • Fast formation of protective film on the dental surface. • Protective effect against caries. • Antiplaque action, improving of gingival condition. • Additional cleaning properties of the toothpaste. • Cleans teeth from dental plaque.

In contrast with other dentifrice, R.O.C.S.toothpastes for children do not contain sodium lauryl sulphate (surface-active substance).

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

school/kids/baby

AMINOFLUORIDE PROVIDES MAXIMUM PROTECTION

SPECIAL TOOTHPASTES

fast and effective action of Aminofluoride

R.O.C.S. toothpaste for children without Fluoride

Within 20 seconds of brushing, aminofluoride forms a protective film on the dental surface. In comparison, the commonly-used sodium fluoride requires 60 seconds of brushing before it starts forming protective crystals. Monofluorophosphate, however, does not form any protective coat at all [1]. The impressively fast action of aminofluoride is very advantageous when remembering the fact that most children do not adhereto the recommended 2 minutes minimum brushing time. In addition, it is well absorbed by the oral tissues and thus remains in the oral cavity for a longer time, gradually releasing fluoride ions which are then absorbed by the enamel.

AMINOFLUORIDE

SODIUM FLUORIDE AMINOFLUORIDE

Action at the 20th second Beginning of action at the 60th second MOST TOOTHPASTES FOR CHILDREN 28

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

R.O.C.S. for schoolchildren (F-=900 ppm) increases the dental resistance against acids significantly more effectively than toothpastes containing fluoride in the form of sodium fluoride (1450 ppm) [2]. R.O.C.S. toothpastes with aminofluoride can interrupt the process of caries at the stage of white spot and remineralize damaged enamel [3].

school/kids/baby

R.O.C.S. toothpaste collection for children also includes toothpastes without fluoride like R.O.C.S. Baby with lime-blossom extract, R.O.C.S. Baby with camomile, and R.O.C.S. Kids Fruity Cone. Children up to 4 years should not use a toothpaste with fluoride as they tend to swallow certain amounts of toothpaste during brushing before they learn to properly spit it out. R.O.C.S. offers children toothpaste with age-specific fluoride content: – Baby and Kids Fruity Cone with no fluoride – Kids collection with 500 ppm fluoride – School collection with 900 ppm fluoride For children using fluoride containing toothpaste such as Kids and School, a maximum amount of the size of a pea is recommended per application. Children should not use fluoride containing toothpaste: – if the concentration of fluoride in drinking water exceeds the norm (more than 1.2 mg/l) – if a child takes dietary supplements containing fluoride – if a child has fluorosis symptoms – Under the age of 4 years

The protection against caries is based on the effects of xylitol.

Calcium glycerophosphate is a bioavailable source of basic minerals which is used to strengthen the dental enamel.

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

school/kids/baby

baby

MILD AND SOOTHING CARE

SMOOTH CLEANING GENTLE REMOVAL OF DENTAL PLAQUE R.O.C.S. toothpastes for children of all ages have a very low abrasivity value (RDA). They are really safe for the dental enamel which can be easily injured by highly abrasive ingredients.

EFFECTIVE HYGIENE For improvement of cleaning properties related to low concentration of abrasive substances, a combination of safe surface-active components is used in R.O.C.S. toothpastes for children. In addition a high concentration of xylitol helps to reduce formation of dental plaque.

Index

RDA abrasion of dentine

RDA abrasion of enamel

R.O.C.S. Baby

0.42

R.O.C.S. Kids

2.78

R.O.C.S. School

2.36

Toothpaste

MINIMUM OF ABRASIVE COMPONENTS

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

SAFE FOR BABIES R.O.C.S. Baby linden contains natural lime-blossom extract and xylitol, which minimize discomfort during tooth eruption and protect infant teeth from cariogenic bacteria. This toothpaste is low abrasive (RDA=19) and can be recommended for babies who tend to have allergic effects.

R.O.C.S. Baby CAN BE USED FROM THE MOMENT OF ERUPTION OF THE FIRST TOOTH

SAFE FOR BABIES The composition of R.O.C.S. for babies was based on the fact that children up to the age of 3 or 4 years tend to swallow certain amounts of toothpaste during brushing. Therefore, R.O.C.S. toothpaste for babies does not contain fluoride, sodium lauryl sulphate, saccharine, artificial flavours or colours.

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

Tasty cleaning soothing tooth eruption R.O.C.S. Baby camomile contains natural components, which are soft and anti-inflammatory: camomile extract and alginate from edible seaweed. Both components reduce discomfort during tooth eruption.

baby

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

school/kids/baby

TASTY CLEANING THE WINNING ARGUMENT R.O.C.S. toothpastes for children are available in a variety of attractive tastes which will motivate them to brush their teeth regularly.

baby 0-3

R.O.C.S. Baby CAN BE USED FROM THE MOMENT OF ERUPTION OF THE FIRST TOOTH with camomile

with LIME BLOSSOM

kids 4-7

kids 3-7

fruity cone

BARBERRY

r.o.c.s. pro baby

Hypoallergenic*

bubble gum

Lemon, Orange & vanilla

raspberry & Strawberry

school 8-18 COLA & LEMON

Strawberry

Double mint

*clinically approved

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

ADULT

SCIENTIFIC BACKGROUND

R.O.C.S. PRO Professional line of whitening toothpastes

FACTS, SCIENTIFIC FINDINGS AND RESULTS OF CLINICAL TRIALS

R.O.C.S. PRO Delicate whitening fresh mint, R.O.C.S. PRO Delicate whitening sweet mint and R.O.C.S. PRO oxy white Toothpastes

− R.O.C.S. School with an aminofluoride concentration of 900 ppm increases resistance of enamel against acids significantly more effectively than toothpastes with maximum allowable concentration of fluoride (1450 ppm) in the form of sodium fluoride. − The increase of enamel resistance to acids was noticed in the absolute majority of children who used the R.O.C.S. School toothpaste. Average increase of resistance was 56.6%, and time of remineralization of enamel shortened from 2.6 days to 1.5 days. − Due to the active complex AMIFLUOR®, the R.O.C.S. School toothpaste influences gingival condition positively and it is at least as effective as toothpastes with antiseptic agents. − The R.O.C.S. Baby toothpaste [2] helps to saturate the enamel by minerals in case of caries at the stage of white spot [5]. − The R.O.C.S. School and R.O.C.S. Kids toothpastes really interrupt development of caries (stage of white spot) and help to avoid formation of new sites of demineralization [3].

PUBLICATIONS 1. Clinical evaluation of toothpastes for young children in the prevention of dental caries. KUPETS T.V. (3), LEOUS P.A. (1), MATELO S.K. (3) *, JARDETSKY A.I. (2) 1 - Belorussian State Medical University, Belarus; 2 - Minsk Public Health Committee, Belarus; 3 – WDS Laboratories, Russia. 2. Efficacy of the remineralising toothpaste in reduction of dental caries in children. Polanskaya L.N.(1), Kupets T.V.*(2), Matelo S.K.(2), Leous P. A.(1). 1 - Byelorussian State Medical University, Minsk, Belarus; 2 - WDS-Laboratorien, Russland. 3. Petzold M. The influence of different fluoride compounds and treatment conditions on dental enamel: a desciptive in vitro study of the CaF2 precipitation and microstructure. − Caries res., 2001, v. 35, p. 45-51 4. S arap L.R. et al. The comparative clinical study of dentifrices containing aminofluoride and sodium fluoride. «Children’s Dentistry» №3-4, 2006 5. Vasina S.A. et al. The efficacy of R.O.C.S. toothpastes with different fluoride concentrations used for treatment of local demineralization of enamel. // Dental Forum, 2007, №1, стр. 24-28 6. Final Report: RDA Test on Dentifrises – Oral Health Research Institute, Indiana University, USA 7. Arutyunov S.D., Sverdlova M.G., Kuzmitchevskaya M.V. New opportunities in prevention and treatment of early stages of caries in younger children. «Children’s Dentistry and prophylaxis» №3, 2007 8. D onald Hillman, et al. Hypothyroidism and Anemia Related to Fluoride in Dairy Cattle //Journal of Dairy Science 1979, Vol. 62, No.3, pp. 416-423 9. Lessons of thyroidology. Edited by acad. MV Veldanova // Petrozavodsk, 2005, 542 p. 10. Zhao L.B. et al. Effect of a high fluoride water supply on children’s intelligence. Fluoride, 1996, 29:4, 190-192 11. F luoride in Drinking Water: A Scientific Review of EPA’s Standards // National Academy of Sciences USA, 2006, 468 pp. http://www.nap.edu For more information please contact us at info@rocs.ee

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

R.O.C.S. PRO – cutting-edge technologies providing high efficiency and supreme safety. Safe formula: fluoride free • paraben free • sodium lauryl sulphate free • colourants free It whitens teeth by removing surface pigments and coloured plaque, adding shine using polishing properties and active saturation of enamel with calcium and phosphorus. R.O.C.S. PRO Delicate Whitening toothpastes are intended for regular daily use. They effectively whiten your teeth and maintain the results of professional whitening and professional cleaning. The formulas of R.O.C.S. PRO Delicate Whitening toothpastes are based on the new PRO-SYSTEMS technologies, ensuring maximum efficiency and product safety: BOOSTER PRO-SYSTEM for cleaning, polishing and whitening of teeth with no increase of abrasiveness. Together with TOTAL COMPLETE PROTECTION PRO-SYSTEM it provides high quality of teeth whitening and shine*. TOTAL COMPLETE PROTECTION PRO-SYSTEM protects against common dental diseases with no use of fluoride and antiseptics; based on a high quality teeth cleaning and anti-plaque effect*; strengthens the enamel structure by teeth impregnation with calcium and phosphorus*; reduces the sensitivy of teeth and the risk of caries; improves teeth appearance: colour and shine*. PREBIOTIC PRO-SYSTEM regulates of mouth cavity microbial balance. Prevents attachment* and reproduction of pathogenic bacteria and Candida albicans*. HL SAFETY PRO-SYSTEM makes the product most safe for humans and the environment. It contains no colourings, no fluoride, no parabens and no sodium lauryl sulphate. FRESH PRO-SYSTEM provides long-time freshness, which remains for several hours. It has no impact on the taste of food. *clinically approved

Fresh mint

sweet mint

oxywhite

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

baby

R.O.C.S. PRO BABY TOOTHPASTE

ADULT

R.O.C.S. for adults R.O.C.S.® SENSATION WHITENING TOOTHPASTE

MINERAL PROTECTION AND TENDER CARE; CARIES PREVENTION FROM THE FIRST TOOTH This toothpaste for babies is made of components of natural origin using the unique cold processing technique, allowing preserving components to be preserved in their active state. It is prepared on a soft base which provides quality brushing and doesn’t injure the thin enamel of temporary teeth. - Protects from caries* - Remineralizes teeth* - Strenghtens teeth* - Suppresses cariogenic bacteria* - Protects gums from inflammation - Facilitates normalization of microbial balance in the mouth cavity* - Due to the antimicrobial features of the extracts, this product requires no strong preserving agents and no special storage conditions - Hypoallergenic formula. Safe when swallowed. Does not contain fluoride, parabens, sodium lauryl sulphate, colourants, antiseptics or flavourings.

R.O.C.S. PRO Baby toothbrush – genius lies in simplicity! Toothbrushing safety PRO-system Extra soft bristles with wavy structure and unique triple tip polishing do not injure tender gums and fragile dental enamel. The broad handle shape prevents the toothbrush from entering too far into the child’s mouth. A handle suitable for biting made of high- quality, safe plastic. The brush is developed with the participation of pedodontists. *clinically approved

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

Teeth whitens by 1.54 shades after 1 week of use* Safely and effectively whitens the teeth, restoring their natural whiteness and wonderful shine. Developed on the basis of the latest multi-stage cleaning system that contains special granules. Thanks to the distinct structure of the granule, in the initial stage of brushing, soft plaque is removed qualitatively, quickly and safely. In the process of brushing the teeth, the granules get dispersed into smaller particles which in the final stage of brushing ensures polishing of enamel, giving it a sparkling whiteness. Contains Mineralin®. Does not contain fluoride, sodium lauryl sulphate, parabens, triclosan or chlorhexidine.

Enzyme of vegetable origin gently dissolves the coloured plaque.

Special granules excellently clean the surface of the teeth.

The granule particles give a high polish to the enamel on the final stage of cleaning. The components of the paste slow down the formation of new colouring, contributing to preservation of whiteness and brightness.

R.O.C.S.® BLACK EDITION TOOTHPASTE • Innovative technology for the triple-polishing of the tips: bristles are perfectly rounded and smooth. • Ergonomic handle for safe cleaning of the teeth: prevents excessive pressure on the gums. The form of the handle, the structure and homogeneity of plastic prevent bacteria from lingering on its surface. • Shape of toothbrush head ensures a high quality cleaning of all surfaces of the teeth*. *clinically approved

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: rocs@rocs.eu

Developed under control of Laboratory WDS (World Dental Systems) R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland Tel: +49 (0) 89 125 03737 Fax: +49 (0) 89 125 03738 E-Mail: rocs@rocs.eu www.rocs.eu

R.O.C.S. Trading GmbH Hamburg: Poßmoorweg 1, Büro 5, 22301 Hamburg, Deutschland Headquarter DRC Group Kulakova st., 20 bld. 1G 123592 Moscow, Russia info@drcinfo.ru

ISO 9001: 2008 CERTIFIED

Suvoroff Trade OU: Laki 14A, 10621 Tallinn, Estland Tel.: +372 6616115, Fax: +372 6517715 e-mail: info@rocs.ee