WE GIVE 121%
About us
1
A global brand with local representation specializing in commercial spaces:
• Commercial areas for offices and shopping
• Commercial land
• Neighborhood commercial brokerage
• Tenant/owner/landlord representation
• Developer/investor acquisition and disposition representation
• Site positioning for local, national and global brands
• Hotels and Hospitality
• Multi-family, senior living and special purpose facilities
• International real estate services
© 2019 Century 21 Real Estate LLC All rights reserved CENTURY 21 Commercial®, the CENTURY 21 Commercial Logo and C21 Commercial® are registered service marks owned by Century 21 Real Estate LLC Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act Each office is independently owned and operated Listing information is deemed reliable but is not guaranteed accurate 2
© 2019 Century 21 Real Estate LLC All rights reserved CENTURY 21 Commercial®, the CENTURY 21 Commercial Logo and C21 Commercial® are registered service marks owned by Century 21 Real Estate LLC Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act Each office is independently owned and operated Listing information is deemed reliable but is not guaranteed accurate 3 CONNECTED BY A GLOBAL NETWORK THE MOST RECOGNIZED AND RESPECTED BRAND IN REAL ESTATE* 48 YEARS OF INDUSTRY-LEADING EXPERIENCE 1 OF THE WORLD’S MOST VISITED REAL ESTATE FRANCHISE WEBSITES 4.8M WEBSITE VISITS PER MONTH** * Study Source: 2018 Ad Tracking Study The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years) Brand awareness question based on a sample of 1,200 respondents Results are significant at a 90% confidence level, with a margin of error of +/-2 4% Recognition question based on consumers aware of brand in question Results are significant at a 90% confidence level, with a margin of error of +/- 2 4% The study was conducted by Millward Brown, a leading global market research organization, from September 5-16, 2018 ** Google Analytics, January-December 2018
© 2019 Century 21 Real Estate LLC All rights reserved CENTURY 21 Commercial®, the CENTURY 21 Commercial Logo and C21 Commercial® are registered service marks owned by Century 21 Real Estate LLC Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act Each office is independently owned and operated Listing information is deemed reliable but is not guaranteed accurate 4 YOUR LOCAL REAL ESTATE. OUR NATIONWIDE REACH. Leverage the C21 Commercial® network of 640+ commercial investment offices across the U.S.
WE ARE TRAINED TO BE ON TOP OF THE GAME.
Each commercial real estate transaction is a big deal with many moving parts. It can get unwieldy without the right support. So CENTURY 21 Commercial® affiliated agents are equipped to work closely with you throughout your real estate transaction.
We are:
Knowledgeable: With extensive and ongoing formal training to stay on top
Attentive : Great listeners intent on understanding you and your goals
Responsive : Quick and professional to respond as we manage each detail and the big picture
© 2019 Century 21 Real Estate LLC All rights reserved CENTURY 21 Commercial®, the CENTURY 21 Commercial Logo and C21 Commercial® are registered service marks owned by Century 21 Real Estate LLC Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act Each office is independently owned and operated Listing information is deemed reliable but is not guaranteed accurate 5
WE CONTINUE LEARNING TO STAY CURRENT.
© 2019 Century 21 Real Estate LLC All rights reserved CENTURY 21 Commercial®, the CENTURY 21 Commercial Logo and C21 Commercial® are registered service marks owned by Century 21 Real Estate LLC Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act Each office is independently owned and operated Listing information is deemed reliable but is not guaranteed accurate 6
* Featured in Trainingmagazine's Top 125 for 7 of the last 10 years
The multiple award-winning* C21 University ® has a proven record of unparalleled agent education by creating industry-leading programs and a comprehensive suite of training and skill development programs. The Advanced Commercial Advisor (ACA) is a program for CENTURY 21 Commercial® Specialists to access a higher level of commercial learning courses and qualifying transaction requirements, to become part of a private network of skilled and like-minded professionals.
HOW LONG
WILL IT TAKE TO SELL OR LEASE YOUR PROPERTY?
Some properties take a few days, others may take several months. By recognizing the factors that influence marketing a commercial space, we can significantly control the time to market.
LOCATION
Location is the single greatest factor affecting value. A neighborhood’s desirability is basic to a property’s fair market value.
OCCUPANCY
Buyers compare your property against others in the same building and neighborhood. Buyers interpret value based on available properties on the market.
TIMING
A PROPER BALANCE OF THESE KEY MARKET FACTORS WILL
EXPEDITE YOUR SALE OR LEASE:
The real estate market may reflect a “buyer's” or “seller’s” market. Market conditions cannot be manipulated; an individually tailored marketing plan of action must be developed for each property.
BUILDING CONDITION
The property condition will affect price and speed of the sale/lease. Optimizing physical appearance and advance preparation for marketing maximizes value.
BUILDING SIZE AND LAND AREA
Buyers compare your property against others in the same building and neighborhood. Buyers interpret value based on available properties on the market.
PRICE
If the property is not properly priced, its sale/lease may be delayed or even prevented. Reviewing the Comparative Market Analysis assists you in determining the best possible price.
© 2019 Century 21 Real Estate LLC All rights reserved CENTURY 21 Commercial®, the CENTURY 21 Commercial Logo and C21 Commercial® are registered service marks owned by Century 21 Real Estate LLC Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act Each office is independently owned and operated Listing information is deemed reliable but is not guaranteed accurate 7
© 2019 Century 21 Real Estate LLC All rights reserved CENTURY 21 Commercial®, the CENTURY 21 Commercial Logo and C21 Commercial® are registered service marks owned by Century 21 Real Estate LLC Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act Each office is independently owned and operated Listing information is deemed reliable but is not guaranteed accurate 8 I PROPOSE TO WORK WITH YOU: Listen to your goals and expectations HOW 1 Understand what makes your commercial property valuable 2 Discuss the benefits of listing your property with CENTURY 21 Commercial® 3 Highlight how my presence and services can help you 4 Start a discovery process to discuss the market value and listing price for your property 5 Share how I will optimally market your property to buyers 6
What makes your property valuable?
Highlighting the unique features and benefits of your property is essential in ensuring that you get an optimal price for it. To do this, it's important that we get to know it as well as you do. Let’s talk to explore what might be most attractive about this property to a potential buyer or tenant:
What made you purchase this property?
Which are the features that make it ideal for business?
What are the features that a typical buyer may miss when they visit it?
What other features or benefits should be highlighted?
© 2019 Century 21 Real Estate LLC All rights reserved CENTURY 21 Commercial®, the CENTURY 21 Commercial Logo and C21 Commercial® are registered service marks owned by Century 21 Real Estate LLC Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act Each office is independently owned and operated Listing information is deemed reliable but is not guaranteed accurate 9
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© 2019 Century 21 Real Estate LLC All rights reserved CENTURY 21 Commercial®, the CENTURY 21 Commercial Logo and C21 Commercial® are registered service marks owned by Century 21 Real Estate LLC Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act Each office is independently owned and operated Listing information is deemed reliable but is not guaranteed accurate 10 I can customize professional signs to fit your goals (‘Available’, ‘For Sale’ or ‘For Lease’), in sizes that match the space, and be the first point of contact for prospective callers. I will represent you on property signs locally. Company Name BROKER 912.555.1234 C21companyname.com AVAILABLE With a mobile responsive web-site
© 2019 Century 21 Real Estate LLC All rights reserved CENTURY 21 Commercial®, the CENTURY 21 Commercial Logo and C21 Commercial® are registered service marks owned by Century 21 Real Estate LLC Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act Each office is independently owned and operated Listing information is deemed reliable but is not guaranteed accurate 11 If you have a large commercial property that could benefit from national attention, I can promote it among the industry’s top players at up to six different real estate industry events across the year. And at national and regional networking events too.
CENTURY 21 Commercial® Marketing Program:
To help sell or lease your commercial property, we will utilize the CENTURY 21 ® System which includes worldclass web platforms, marketing tools and proven services:
Digital marketing
• Unique website for your property
• YouTube® videos
• Syndicated listing through partners
• Online banner ads
Websites
• C21Commercial.com
• C21Global.com
• Map view/aerial view
• Filtered results
• Heat maps
Physical presence
• Local advertising and signs
• National and regional network events
The following slides highlight some of these key marketing components. Working together, this comprehensive plan is designed to find the best buyer for your property.
© 2019 Century 21 Real Estate LLC All rights reserved CENTURY 21 Commercial®, the CENTURY 21 Commercial Logo and C21 Commercial® are registered service marks owned by Century 21 Real Estate LLC Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act Each office is independently owned and operated Listing information is deemed reliable but is not guaranteed accurate 12
© 2019 Century 21 Real Estate LLC All rights reserved CENTURY 21 Commercial®, the CENTURY 21 Commercial Logo and C21 Commercial® are registered service marks owned by Century 21 Real Estate LLC Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act Each office is independently owned and operated Listing information is deemed reliable but is not guaranteed accurate 13 We start by creating a Unique Property Website. The result is: Clarity Buyers can quickly access all the key details about your property on one page Clutter - breaking Attractive visuals and details that stand out among thousands of listings Comprehensive Helps optimize your property in search results for both local and global clients
© 2019 Century 21 Real Estate LLC All rights reserved CENTURY 21 Commercial®, the CENTURY 21 Commercial Logo and C21 Commercial® are registered service marks owned by Century 21 Real Estate LLC Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act Each office is independently owned and operated Listing information is deemed reliable but is not guaranteed accurate 14 Any services or products provided by third parties are not provided by, affiliated with or related to Century 21 Real Estate LLC, or its affiliated companies Bring your property to life with a YouTube® video. Multiple views of property Narration by voice over Quick and shareable summary Optimize search results for your listing All I need to get started is 6+ photos of your property. Engage viewers with the story of your space in less than 60 seconds.
© 2019 Century 21 Real Estate LLC All rights reserved CENTURY 21 Commercial®, the CENTURY 21 Commercial Logo and C21 Commercial® are registered service marks owned by Century 21 Real Estate LLC Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act Each office is independently owned and operated Listing information is deemed reliable but is not guaranteed accurate 15 Any services or products provided by third parties are not provided by, affiliated with or related to Century 21 Real Estate LLC, or its affiliated companies Feature your property wherever investment buyers or tenants look. All C21 Commercial® national syndicated listing partners will automatically show your property: And we are always expanding our database...
© 2019 Century 21 Real Estate LLC All rights reserved CENTURY 21 Commercial®, the CENTURY 21 Commercial Logo and C21 Commercial® are registered service marks owned by Century 21 Real Estate LLC Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act Each office is independently owned and operated Listing information is deemed reliable but is not guaranteed accurate 16 Any services or products provided by third parties are not provided by, affiliated with or related to Century 21 Real Estate LLC, or its affiliated companies Leverage our digital advertising to stay top-of-mind with your prospects. Loopnet™ Digital banner advertising for each Century 21 Commercial office on LoopNet™ Search Engine Marketing Century 21 Commercial advertising on search engines, such as Google and Bing, based on consumer keyword searches. Digital Advertising Century 21 brand awareness and lead generation digital display advertising on relevant commercial real estate sites. Century 21 Commercial® promotes our services and affiliated agents in a variety of digital advertising media to reach online consumers:
© 2019 Century 21 Real Estate LLC All rights reserved CENTURY 21 Commercial®, the CENTURY 21 Commercial Logo and C21 Commercial® are registered service marks owned by Century 21 Real Estate LLC Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act Each office is independently owned and operated Listing information is deemed reliable but is not guaranteed accurate 17 In 2018, over $94.9 billion * Commercial Real Estate International Business Trends 2019. National Association of Realtors. The value cited is for the acquisition of commercial properties and portfolios of $2.5 million or more. ** 52% of commercial foreign buyers made an all-cash purchase. Ibid. 47 BEST-IN-CLASS WEB PLATFORMS WILL BRING YOUR SPACE LISTING A WORLD OF EXPOSURE. At C21Global.com, buyers can view your property in 36 currencies and change your listing price into ** 18 languages of commercial real estate in the U.S. was purchased by international buyers.* And more than half of them paid fully in cash. APARTMENTS $15.4 BN INDUSTRIAL $15.7 BN OFFICE - CBD $16.14 BN RETAIL $30.6 BN INTERNATIONAL ACQUISITIONS BY PROPERTY TYPE IN 2018 IN BILLION USD
© 2019 Century 21 Real Estate LLC All rights reserved CENTURY 21 Commercial®, the CENTURY 21 Commercial Logo and C21 Commercial® are registered service marks owned by Century 21 Real Estate LLC Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act Each office is independently owned and operated Listing information is deemed reliable but is not guaranteed accurate 18
And stay longer to explore your neighborhood. C21Commercial.com is designed with a user-friendly interface and extended search capabilities to attract the commercial investor and drive retention. They can generate heat maps around your property by population and median household income. Prospects can also find your space based on multiple points of interest. Buyers can also view the areas and institutions around your property:
Banks/Financial
Restaurants/Amenities
Health Care Services
Shopping
MARKET ANALYSIS AND PRICING STRATEGY
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© 2019 Century 21 Real Estate LLC All rights reserved CENTURY 21 Commercial®, the CENTURY 21 Commercial Logo and C21 Commercial® are registered service marks owned by Century 21 Real Estate LLC Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act Each office is independently owned and operated Listing information is deemed reliable but is not guaranteed accurate 19 At C21Commercial.com, potential buyers can visualize your commercial space both from the air and on ground. And see how it looks from the air and the ground.
© 2019 Century 21 Real Estate LLC All rights reserved CENTURY 21 Commercial®, the CENTURY 21 Commercial Logo and C21 Commercial® are registered service marks owned by Century 21 Real Estate LLC Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act Each office is independently owned and operated Listing information is deemed reliable but is not guaranteed accurate 20 A summary, a list of all key features, directions to visit, demographic data… all on one screen at their fingertips. Your listing page provides everything else they need to know about your property.
© 2019 Century 21 Real Estate LLC All rights reserved CENTURY 21 Commercial®, the CENTURY 21 Commercial Logo and C21 Commercial® are registered service marks owned by Century 21 Real Estate LLC Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act Each office is independently owned and operated Listing information is deemed reliable but is not guaranteed accurate THANK YOU FOR TAKING THE TIME AND CONSIDERATION IN REVIEWING THIS PROPOSAL
