YourHome

At the core of our strategy is establishing the correct starting price. Our goal is to quickly attract a large number of potential buyers and force them to compete. Done correctly, this will push the the final sale price up, and ensure you sell quickly and for the maximum.

What's a fair price?

Pricing a home can be dangerous, and a lot of agents and sellers get it wrong. The MLS is littered every week with homes that expired unsold after months on the market. Time acts like an acid to your home's price, as buyers begin to assume it's overpriced or believe something's wrong with it. Selling your home quickly results in the maximum price.

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What influences a pricing recommendation?

The seller's financial needs & timeframe

Prevailing market conditions in your area

The desirability of your home

Results and insights from CMA (see previous pages)

Agent experience and knowledge of buyer psychology

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