The Book v10 UK

Page 7

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business section  |  skin bar   |  setting up skin bar

setting up skin bar Here’s an outline of the tools you need to set up a successful Skin Bar® in your business: I t is imperative that you are well-versed in Face Mapping® skin analysis, the zone-by-zone skin analysis that gives you an objective view of each client’s skin condition. On top of serving as a tool for diagnosis, Face Mapping® skin analysis is your retailing weapon, because proper prescription of Dermalogica products means accurate results – and that means return clients!

et up stools around a high table with S your Dermalogica counter tester unit in the middle, or create a “product pool” of retail-sized products set up neatly on a tray.

urchase a table-top mirror that can P stand on its own, or set up your Skin Bar® in front of a mirror. Clients need to see what they’re doing when they’re applying product to their faces.

ather esthetic wipes or steam towels, G mini-steamers, headbands, cotton pads and mirrors for clients to use when clients are testing products on their skin.

ake sure you have Face Mapping® M skin analysis Prescription Sheets, as these will guide you through the products to recommend. The Face Mapping® skin analysis Prescription Sheets have carbon copies, meaning you can keep a copy for yourself and give a copy to your client.

ampling is key – make sure you have S plenty of samples on hand at your Skin Bar®, as well as our sample envelopes that will keep all samples and your client’s Face Mapping® skin analysis Prescription Sheet in one convenient place.

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