land trusts and incorporations. He fought, along with some of his contemporaries, for the legal protection of Māori whenua and entrusted many Whanganui blocks into what became known as the Kemp’s Trust. This Trust later became the Aotea Māori Land Board, the entity responsible for the land that has since been resumed by the Ātihau-Whanganui Incorporation. THE LOGO IS MADE UP OF SEVERAL DISTINCT PARTS: The Incorporation’s name, AWHI. The hand component. This is made up of three different elements: the upper arc represents the mountain, the central curves represent the river and the bottom arc represents the sea. The curves also reflect the landscape of the Incorporation’s whenua, patterned as it is by rivers and streams.
The new logo elements Upper curved line represents the mountain
Bottom curved line represents the sea Central squiggly line represents the river
The influence of the tribal pepeha is also clear – ‘E rere kau mai te Awa nui, mai te Kāhui Maunga ki Tangaroa, ko au te awa, ko te awa ko au – The river flows from the mountains to the sea, I am the river and the river is me’; Product name. In the case above, it is ‘Farms’ but can be changed to ‘Honey’ or any other product. Depiction of the maunga Ruapehu – can you spot the ‘A’ for AWHI within the design? and;
Place name - which raises awareness of the products’ origins for both domestic and international markets. The overall rustic look suggests a shearing stamp which also draws on the connection AWHI has to the land, and the animals it cares for. This logo does not replace the Ātihau-Whanganui Incorporation logo, which will still be used, but will stand front and centre to proudly show where our products come from.
Delivering quality livestock logistics He mea whakamana te mahi ki te taha o Ātihau Whanganui Incorporation Proud of our partnership with Ātihau Whanganui Incorporation
info@foleystransport.co.nz
0800 385 4248
TOITŪ TE WHENUA
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