The Vienna Office for Media and Arts International (OMAi) was founded in 2007. It has been combining artistic services with the development of innovative software ever since and represents a spontaneous and collaborative approach to digital creativity. The combination of analogue sensibility and digital technology plays a key role in bringing new forms of visual communication to streets, stages and living rooms through projection paintings. Patented in the USA in 2012, the Tagtool app has helped the start-up founded by the brothers Josef and Markus Dorninger and Matthias Fritz to build up a global community for collaborative real-time design of visual content. OMAi is internationally known for its fantastic animated worlds, thanks to numerous performances and festival events. The company now plans to use its current Animaker project to move further towards mixed reality. Animaker will be a permanent interactive installation at the Tech Museum of Innovation in Silicon Valley. By combining machine perception with interactive virtual painting, it aims to connect the physical and digital worlds, while largely dispensing with technological barriers such as headsets. Markus Dorninger explains how this will work in the following interview.
36
PRODUCT AND SERVICE INNOVATIONS
WHEN THE HEADSET IS SUPERFLUOUS INTERVIEW WITH MARKUS DORNINGER