Business
Succeeding With Implementing New Technology in Your Dental Practice Travis Rodgers
W
e see resistance to change every day in dental offices. Many times, a dentist will go to an industry conference, get excited about some new dental technology or gadget, make a decision to purchase it, and then come Monday morning, when they make the announcement of the new device, the new software, or the new product, they are immediately shot down by their team or deflated when it isn’t implemented.
IT IS WHO YOU ARE Over the past 19 years, I have worked with thousands of dentists, built 27 different dental products, and helped launch over 200 products into the industry. And when my team continually failed at implementing the products in dental offices, I took a step back and ran a personality study with over 5,000 dentists and team members, using the DISC assessment. What we have found is that dentists are mostly of the C personality type.
The good news is, there is a better way of overcoming resistance and navigating technology change in your dental offices!
The C type stands for “compliance.” When making decisions, the C personality type (dentists) is cautious, skeptical, and slow to make change. Sometimes that is good, but when it comes to implementing technology, it poses problems due to the fear of making mistakes.
Dentists have a lot on their plate these days. You're trying to build your career, trying to increase your income, reduce your stress, balance your life, and compete against corporate dentistry. That is a lot to overcome and technology plays a critical role in your success. In this presentation, I will discuss the three Cs of implementing new technology in your dental practice: • Communication • Coordination • Conviction
20 Spring 2022 Dental Entrepreneur
Most team members are the S type, which means “steady.” This is a good pairing with the cautious personality. Both personality types are good for their jobs but don't lend themselves very well to implementing new technology or processes. THREE C’S OF IMPLEMENTING CHANGE There is a way to push through the natural and personality barriers dentists have against implementing new technology. I have DentalEntrepreneur.com