Source: https://www.slideshare.net/augustinefou/cross-channel-media-costs-comparison-cpm-basis-by-augustine-fou
DIGITAL MARKETING IS MEASURABLE Digital marketing is considerably more affordable than traditional print, radio, or television marketing. The cost of creating a commercial marketing campaign requires a higher budget, particularly during seasonal or sporting events. Newspapers and magazines use print and digital methods, which raise the price of advertising, plus you pay for the notoriety of the magazine name. Digital marketing plans require a smaller investment and provide the opportunity to reach more people through various platforms, thus improving your return on investment (ROI). The exact cost may vary depending on the methods you choose, but plans are flexible. For example, digital marketing may include a single or combination of local SEO, email marketing, website content, social media, Google or Facebook ads, video marketing, and more. The flexibility of digital marketing plans based on budget ensures affordability. With online marketing, your ads, click-through rate, and even website scrolling are measurable. For example, heat maps and A/B testing allow web developers and digital marketing agencies to monitor user interactions. With these tools, you can make changes and track potential patients’ interactions with your content. You can see where users click, read, or stop scrolling on your website to understand what does or does not capture a user’s attention.
26 Fall 2021 Dental Entrepreneur
You know which marketing methods are effective and produce the best ROI for your dental practice. You can refine your marketing plan as needed to improve your results. DIGITAL MARKETING IS LOCATION-BASED With the availability of localized digital marketing, you can market directly to patients within your area. Marketing plans, including local search engine optimization (SEO), understand your target location and your competitors. Then, it focuses on ads, website content, and keywords that target the same area. Think of it this way, a television ad for an event in Charlotte, North Carolina would only be aired in the greater Charlotte area and not in Philadelphia or Los Angeles. Localized digital marketing ads and content work the same way. They target a specific location, age, or gender to focus on your market for dental patients. The image above shows an example of the local marketing landscape in Google when a location is included in the search phrase by a user. GROW YOUR DENTAL PRACTICE WITH COST-EFFECTIVE, MEASURABLE MARKETING Dentists need to embrace the new world of digital marketing to stay on top of this competitive market. Marketing plans help you grow, expand, hire new associates, or even get new state-of-the-art technology for your dental practice. Want to learn more? Reach out to Med Rank Interactive for the latest in digital marketing for dentists. Find out how to take your dental practice to the next level with a custom, local marketing plan. DentalEntrepreneur.com