marketing | INSIGHTS
The scary words that are costing your practice big time By Angus Pryor, MBA (Marketing)
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ome words can be scary, can’t they? It’s strange that mere words can create such a strong emotional reaction... yet they can. In this article, I’m going to unpack some of the scarier words in dentistry and reveal the benefits of overcoming them.
What are you scared of?
W
hen I was about five, I was really scared of letting out the plug from the bath. No joke.
88 Australasian Dental Practice
When you first let out the plug, it’s okay. But after a while, an ear-piercing squeal starts to emerge from the plug hole - quiet at first, but ever louder as each moment passes. As a five-year-old, I really hated this sound and would do anything to avoid being in the room during the squealing. It got to the point where I would make sure I was 100% ready to leave the bathroom, then at the last second, pull out the plug and run to my bedroom. Anything to avoid the horrible sound! Fortunately, as an adult, I no longer have a fear of that sound I now know it’s just a product of water going down the drain as air is trying to come up.
May/June 2022
