Many entrepreneurs believe they can only succeed with more money or loans but often the problem can be solved through better management of resources (human, materiel and financial) that are already available. Considering the following will enable beneficiaries to assess whether the micro enterprise is desirable, viable and environmentally friendly. Whatever the level and size of the enterprise, your clients must always analyze the following: Marketability of goods and services; Availability of raw materials, tools and equipment;
Location of the enterprise;
Production processes;
Production costs and benefits;
Sources of financing; and
Management.
And as facilitator, it is your job to ask about each of them to challenge your clients to consider them.
Product or Service: We first consider the product or service. This can be a new product or one already being produced or sold. Consider whether their product or service will be: Cheaper? Higher quality?
A completely new product?
On sale more regularly?
On sale in different quantities? and/or 12