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Working with Public Information Officers
Bring the Feature Story to Life Understand the Difference Between Media Relations and Public Relations Take No for an Answer Advocate for Your PIO Build Communications into Your Budget Commend Your PIO Involve PIOs in Administrative Meetings Propose Communications Training Embed Your PIO 6
Work With PIOs Outside Your Institution
PIOs at Journal Publishers and Scientific Societies PIOs at Your Funding Agency PIOs with Companies and Commercial Agencies When PIOs Synergize to Publicize 7
Understand Embargoes, Pro and Con
Make Sure Internal Media Observe the Embargo Avoid Arbitrary Embargoes Do Post-Embargo Releases (References available online at www.WorkingwithPIOs.com)
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