A Note from our Chief Marketing Officer

There are many ways that a non-profit organization like Denison Ministries could measure success. For example, metrics like audience size or financial growth can be helpful tools in understanding the reach and health of an organization. Yet as we seek to transform lives around the world through Christ-centered content, we know the best way for us to measure our impact is by looking at how often people are engaging with each piece of content. We call this engagement “Content Experiences.”

We already have so much to celebrate as we look at the first few months of 2023. In just the first two quarters we tracked over 49.8 million Content Experiences as more and more people engaged with content like Denison Forum’s Daily Article, the First15 Devotional, the Christian Parenting Podcast Network, and the Foundations Bible Studies. As a reminder, we’ve included brief explanations of how we define Content Experiences, as well as each brand’s share of Content Experiences, in the next few pages.

We are honored and grateful to you for your partnership in this critical time in our culture. We truly believe that God is on the move, and we will continue to follow his lead as we seek to make him known throughout the world.

Josh Miller Chief Marketing Officer

Monthly Facebook Engagement

• A like, comment, or share on a post. Active interaction with the content.

Monthly Email Opens

• Emails that are actually opened, not just delivered.

Monthly Website Pageviews

• Unique pageviews of our websites, minus the homepage.

Monthly Podcast Downloads

• Individual episode downloads using the new industry standard IAB as of January 2023.

Monthly YouTube Views

• Unique video views each month per Youtube’s reporting.

Monthly Instagram Engagement & Reel Views

• A like, comment, or share on a post. Active interaction with the content.

Monthly Twitter Engagements

• The number of engagements on any given tweet, including likes, retweets, and replies.

Monthly Spotify/Apple Music Streams

• The number of times a song was listened to (at least 30 seconds).

Monthly App Sessions

• How many times the app was opened by a user.

Monthly YouVersion Plan Completions

• The number of people that have completed a Youversion reading plan.

Monthly Event Videos Watched

• How many videos were watched within an event or Bible study course.

Monthly Books Distributed

• How many books were shipped through a donation on our websites.